in brent cross - popup business schoolsonya radan artwork so ny ar d @marceloflondon. 14 | popup...

www.popupbusinessschool.co.uk

POP UPBRENT CROSS

helping people tostartup and make money

doing what they love

IN

www.popupbusinessschool.co.uk

22% of people made a sale in the first 2 weeks

66% people started a business in the first 2 weeks

83 sign ups to the event

PROMOTION

44 people attended the event

The average number of days people attended for

8 days

2 | PopUp Business School Brent Cross Report

WHAT IS THE POPUP BUSINESS SCHOOL?

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•

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THERE WERE 10 DAYS OF WORKSHOPS INCLUDING: How to start a business with NO money How to build a website for free How to make money from your sofa And so many more.

POPUP BRENT CROSS IN NUMBERS

We ran the workshop for 10 days inside the Dream Imporium, Brent Cross Shopping Centre to help people start businesses and make their own money doing what they love.

23% of people madea sale in the first 2 weeks

38% people starteda business in the first 2 weeks

Traditional Business Education

The Pop-up Business School Approach

This is the process that all traditional business support companies teach. It actually slows most new businesses down and scares a lot of businesses out of ever starting

The Pop-Up Business School approach to starting a business

WRITE A BUSINESS PLANThis can be a daunting prospect for some people who just aren't that literate. It slows most new businesses down and scares off potential entrepreneurs

BUILD CONFIDENCEStart by helping people see it is possible and then believe that they can do it. Everything starts with self-belief and confidence.

WORK OUT HOW MUCH MONEY YOU NEEDScare people off with a cash-flow forecast and a list of the possible start-up costs.

SELL SOMETHINGThe quickest way to start a business is to sell something to someone. Don't waste time making it first; go and talk to potential customers.

ASK FOR THE MONEY UP FRONTMost businesses expect you to pay up front before they give you the product. So why do most start-ups do the work first then ask to be paid?

MAKE A PROFITIf you sell first & take the money up front you are in profit from day one. You never have to go into debt and the energy that 1st sale gives you will drive the business forward.

DELIVER THE PRODUCTWhat you have sold; exceed expectations and delight the customer.

FIND MORE CUSTOMERSThe easiest way to get your 2nd customer is to get another one just like your 1st. So if your 1st sale was to a hotel; go and pitch to every other hotel in the area!

REPEAT AND HAVE FUN Business should be fun, if you don't enjoy it then you aren't going to keep doing it. So let's find a way to have fun and make money at the same time.

MAKE A PROFIT MAYBE YEAR 2!It seems that common business sense is that you won't make money in your first year. No wonder so many businesses fail if you have to wait that long to make a profit!

Why do we wait months to start selling?START SELLING

INTERVIEW POTENTIAL CUSTOMERSThe only way to know if a customers is actually interested is to ask them to buy; not to interview them.

I know what: let's force all new business start-ups to go straight into debt. No wonder so many new businesses fail if they start in debt!

GET A LOAN

How do we know what a customer actually wants before we ask them? In most traditional business plans product comes before sales; why?

DESIGN A PRODUCT

1

2

3

4

5

6

7

We are the exact opposite of the traditional approach to business start-up (Business plans, loans and a long slow process), we help people get going quickly and make their money doing what they love.

HOW IS OUR APPROACH DIFFERENT?

Brent Cross Report

HOW TO START A BUSINESS WITH NO MONEY

5 WAYS TO GET WHAT YOU NEED TO GET STARTED FOR FREE

HOW TO BUILD A WEBSITE FOR FREE

CONFIDENCE: THE MAGIC INGREDIENT

10 WAYS TO LEAVE THE JOB CENTRE BEHIND

12 WAYS TO GET PEOPLE TO VISIT YOUR WEBSITE

HOW TO EAT A FROG: WHAT’S STOPPING YOU?

9 WAYS TO MAKE MONEY ON TWITTER

HOW TO MAKE MONEY FRON YOUR SOFA

4 | PopUp Business School

CONTENT OF THE COURSEFor ten days the PopUp Business School ran in the Dream Imporium, Brent Cross Shopping Centre to help people start businesses and make their own money doing what they love.

| 5 | 5 PopUp Business School Brent Cross Report

EVENT PROMOTIONA huge amount of effort and work with our partners went into promoting the event and getting the message out to Brent Cross and the surrounding areas.

METHODS OF PROMOTION:1. Twitter

2. Facebook

3. Radio

4. Instagram

6. Council

5. Job Center

7. Cabot Circus

8. Microsoft

9. Barnet Council

30%

8%

Google

8%

Facebook

Friend

8%

Walk-In

8%

Job Center

8%

University

8%

Local BusinessSchool

22%

Eventbrite

How did youfind out

about us?


WHO CAME TO THE EVENT? 60%

40%

PARTICIPANT

Gender

40+23%

50+27%

26-4030%

16-2520%

44PEOPLE CAME TO

THE FORTNIGHT EVENT

ParticipantAge Range

PARTICIPANT

Ethnicity

Asian11%

Mixed11%Colombian

2%Other

6% Black36%

White34%

RUN A

Business

Yes31%

No69%

| 7 PopUp Business School Brent Cross Report

UB2

UB11UB11UB11UB11UB11SOUTHALLSOUTHALLSOUTHALLSOUTHALL

EN3EN5

E

N20

NW4

NW7

NW9

HA4

HA6HA7 HA8

UB3

UB4

UB5 UB6

UB7

UB8

UB9

UB10

EDGWARENORTHWOOD

RUISLIP

STANMORE

GREENFORD

HAYESHAYES

NORTHOLTNORTHOLTNORTHOLTNORTHOLTNORTHOLTUXBRIDGEUXBRIDGEUXBRIDGEUXBRIDGEUXBRIDGE

BARNETBARNET ENFIELDENFIELDENFIELD11%11%

10%10%9%

3%

3%

3%

3%3%

WDWDWDWDWD WHERE DID PEOPLE COME FROM?The majority of people as expected came from Brent Cross but we had people travelingconsiderable distance from places likeCroydon and Woolwich.

EN3 HA6 HA8HA9 N10 N15N19 NW2 NW6NW7 SE18 SE25SE27 UB10 UB5

x 3%

Location Stats

NW10 NW 9 x 9%

NW4 10%

HA1 NW11 x 5%

EN8 x 6%

N20 11%


EMPLOYMENT STATUS

40%Self Employed

23%Unemployed

Part Time7%

EMPLOYMENT STATUSIN BRENT CROSS

We promoted the event heavily on social media and with our partners and media outlets in Brent Cross. 23% of the people who came along to the event told us they were unemployed at

the time the event had started. We were surprised by the high numbers (40%) of self-employed people who came to the event.

16%EmployedStudent

9%

Carer5%


% ofPeople

Nº of Days

21

0%0%

3

0% 0%

7 84 9 10

31%

0 5 6

15% 15% 15%15%

8%

HOW MANY DAYS DID THEY COME FOR?

But how long on average did participants stay for?

ON AVERAGE PEOPLE STAYED FOR

8 out of the 10 day course

This PopUp event had a variety of different workshops over the days we were there, see the event page for the full schedule.

There were a core following of 20 participants who attended every single day of the PopUp Business School workshop


HAPPINESSHow happy are you? Having a clear purpose in life helps people to feel happier and get more done. As we uncover people’s purpose and business ideas and help them to feel it is achievable. This has a direct impact on someone’s happiness and positivity. We believe if we can help people to feel happier they will be more successful in their new start-ups

SELF-EFFICACYIs the ability to get things done and your belief that they are

a huge roll in how you approach goals and work and how you react to challenges. We look to help

by helping them to get quick wins under their belt such as the

approaching a customer

CONFIDENCE, HAPPINESS, SELF-EFFICACY, BUSINESS SKILLSAt the PopUp Business School we

before and after the event. We ask people to rate where they are on a scale of 1-10

CONFIDENCE

measure this because we have found that it is 1 of the most important elements to someone’s success. If they are feeling

to take a chance and approach someone to make that sale and build their business.

BUSINESS SKILLSDo you feel you have the business skills you need to run your new business? Your level of skill in business and whether you believe you have the tools to succeed running the business you want to set up . You don’t need to know everything about business but you do need to know how to run yours really well.

Confidence

84%

55%

83%

57%

85%

Happiness

Self-E ficacyf

56%

Before

Afterwards


DID YOU MAKE A SALE OR START YOUR BUSINESS?One of the key points on an entrepreneurs journey is the

hand. This can turn out to be the catalyst that drives you forward to build your business. We do everything we can to

23 2 weeks!

No77%

SALES WITHIN THE FIRST 2 WEEKS

Yes23%

Thinkingabout62%

Started38%

WHERE ARE YOU NOW WITH YOUR BUSINESS?

We didn't put anyone off starting!


http://warrensheng.weebly.com/

WEBSITES CREATEDHere is a sample of the websites and online businesses that were built and launched over the 10 days.

It is amazing how having a website so quickly helps people to feel that their business is more real.

www.haircarerevo.co.uk

www.warrensheng.weebly.com

www.bittterandtwist.weebly.com

www.intelligenthygienesystems.com

www.marceloflondon.com

www.sonyaradan.com

http://www.intelligenthygienesystems.com/


www.twitter.com/msmarceltoyin www.instagram.com/msmarceltoyin

www.instagram.com/sonyaradan

www.facebook.com/intelligenthygienesystems

www.facebook.com/HarryNielson

www.facebook.com/SonyaRadanArtwork

www.facebook.com/marceloflondon

www.facebook.com/giusildoodleswww.facebook.com/kbgcombatclubwww.facebook.com/geralddelapascua

www.twitter.com/intelligenthygienesys

www.twitter.com/jewseal

www.twitter.com/suziedziworsh25

www.twitter.com/hcrevo_UK

SOCIAL MEDIA CHANNELS CREATEDHere are a sample of the social media accounts and businesses that we helped get going online. All the pictures below are active links to their twitter, facebook and instagram accounts and I am sure the new businesses would love you to follow them and help promote their business. Feel free to click through and talk to anyone.

@hcrevo_UK

@intelligenthygienesys

@jewseal @msmarceltoyin

@suziedziworsh25 giusildoodles intelligenthygienesystems

Harry Nielson marceloflondon

Sonya Radan Artwork @sonyaradan

@marceloflondon


TYPES OF BUSINESSES CREATEDOne of the foundational principles of the PopUp Business School is that it’s possible to build a business and make money doing what you love. With that in mind, we always start with passion and what people love to do. This creates an incredible range and diversity of start-up ideas at our events:

Photography

Public speaking training

Hair care

Cleaning services

Men’s event dressing

Vegan & raw food

Event styling

Art & Crafts

Spanish craft beer

Organic Products

Cocktail making kits


NEXT STEPS:Following the workshop we ask participants what are their next steps are following the workshop. This word cloud shows what people are focusing on following our workshops. The biggest absence on this list is borrowing money, funding or start up loans.


WHAT WAS YOUR LIGHTBULB MOMENT?We asked the participants what there Lightbulb moments were at the event

Most of it, especially, social media and marketing.

It is very hard to single out a specific moment because almost each one was very inspiring.

There's been a little thing every day, one specific piece of advice I will apply to my situa-tion.

I can do it. 5 ways to bootstrap your business for free/free Website building/Social Media.

The first day...learned that you do not necessarily have to opay for anything, webdesign.

Dont need to borrow money to start a business.

Wht I am doing will make people whom buy mu art work happier.

Understanding and starting to engage with social media.

The first week was very impact-ful the second week not as much although I recived value everyday.

You do not need a business plan or lots of money to start.

Too many to mention. I was the only one to commit to all 10 days.

1st day (barriers to entry) and creating a website.

MESSAGESFOR PARTNERSLet’s see what suggestions and ideasparticipants had after this event.

Thank you for giving me opportunity to attend this free Workshop at Brent Cross, which I not only thoroughly enjoyed but found motivating.Thanks to Brent X for letting

this lovely bunch of people to have the space, thanks to Microsoft for letting me use surface to first time have a go and I must say I really love it. It is such a great piece of tool for artist. I manage to do 2,3 pieces, Jamie was a the best and most supportive helper, brent X for giving us chance to find oportunitiese to mabye find work in the field we love.

Great to see you supporting entrepreneurs in this way.

Keep doing this sort of thing, it's really useful.

This was excellent, do it again!

Thank you for giving me an opportunity to attendPopUp course. As a senior curator who is searching a new career path, I find this event incredibly helpful.

I would like to say thank you very much for supporting business start-ups. It has been a great insight and I've gained invaluable knowledge to take my business forward and become a great success.

More publicity would have got more attendees which would have been beneficial foreveryone.

Great event, please continue to support Alan and the team with this exceptional project .


Thank you so much to all of them, they've been wonderfully helpful, patient and fun - wish I had found out about this (and met them) sooner!

Excellent, personal, approachable, experi-enced, willing to share their best practices.

www.popupbusinessschool.co.uk/brentcross-report.html

PARTICIPANTS’ VIEWS Don’t believe what we say about the event. Listen to the participants and their views:

http://www.popupbusinessschool.co.uk/brentcross-report.html

For more information eithervisit: www.PopUpBusinessSchool.co.ukOr call Alan on 07932 247 353

TESTIMONIALS

A big thank you for changing my mind set of business, you are all doing a great job!

Thank You! I have enjoyed the two weeks.

Thank you guys for sharing your great knowl-edge in such an inspiring way!

Thanks for all the info; friendliness; showing interest.

The team is amazing. Massive thank you especially to Alan!

Please come again to boost our self confi-dence, energy and to see our progress.

I would like to say thank you so, so much for the new business knowledge gained and for all your support. It has been an awesome 2weeks and I am very inspired. I look forward to becoming a great business success. Thank you once again.

Very grateful for sharing your knowlegde and encouraging me to keep pursuing my business goals.

Guys I loveed it..and appracate the time you all took to help me personally fill in th gaps for my hair care revoutiuon,keep up the amazing work!Thank you in Advance for kick starting the next stage of my sucess!

Thanks guys for all the hard effort you've put into this workshop. I have really enjoyed it; it's been very informative, inspiring and motivat-ing. It's the best start-up I've been on. Thanks forbeing so nice, and going out of your way, and being so helpful when needed.

in brent cross - popup business schoolsonya radan artwork so ny ar d @marceloflondon. 14 | popup...

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