in collaboration with intel - · pdf file1= cisco smo analysis of 451 report. cisco validated...

Cisco Confidential 1© 2013-2015 Cisco and/or its affiliates. All rights reserved.

In Collaboration with Intel®

Cisco Data Center Partner Conference AthensCapturing The Market Opportunity with UCS Solutions

Cynthia Johnson, Senior Director, Global Data Center Sales

March 2015

@1cynthiaj


Key Themes for FY15 Solutions

UCS Solutions OverviewTaking Advantage of the Market Opportunity

UCS Integrated Infrastructures Expanding Customer Choice

Microsoft SolutionsCapture Immediate Revenue Opportunity

Big Data Solutions Unlock Significant New Buying Center Opportunities

Desktop and App Virtualization The Time is Now

SAP Solutions Penetrate The Data Center For Mission Critical Business Applications


Cisco Data Center SolutionsIT Optimization

UCS INTEGRATED INFRASTRUCTURES ENTERPRISE APPLICATION SOLUTIONS

Compute

Network

Storage

Compute

Network

Storage

Application

Vblock

FlexPod

• SAP HANA

• Big Data Hadoop

• Microsoft

• Desktop Virtualization


Data Center Solutions UCS Opportunity

UCSIntegrated

Infrastructure

$5.06B

SAP$2.8B

Microsoft $9.1BOracle$4.2BVDI

$1.3B

Big Data

$1.6B

Microsoft$9.1B

VDI$1.3BOpenStack

$4.3B

RISC$3.6B


Connect with New Buying Centers

IT

VP of Infrastructure

VP of Operations

Chief Technology Officer

Chief Information Officer

VP of IT

Director of IT

Technology

VP of Business Intelligence/ Analytics

VP of Data Warehouse

Data Scientist/Data Architects

VP of Applications

VP of Application Development

Line of Business IT Leader

CTO

Database Administrator

Line of Business

CMO

CFO/Head of Finance

SVP/VP of Sales

Merger and Acquisition Leaders

VP of Supply Chain

KEY CUSTOMER CONTACTS


Winning with UCS Integrated Infrastructures

*IDC Worldwide Integrated Infrastructure & Platforms Tracker, April 29, 2014


Partners selling UCS solutions can achieve

3-5x biggerdeal sizes

Partners selling UCS solutions grew their UCS

60% y/y


UCS Integrated Infrastructure

Cisco UCS Cisco NexusUCS Director

VblockFlexPodHDS UCP

SelectVSPEX

*IDC Worldwide Integrated Infrastructure and Platforms Tracker, April 29, 2014

VersaStackUCS for Red

Hat OpenStack

Cisco is #1 and a partner in ~69% of all Integrated Infrastructure*


NEW NEW


UCS Integrated Infrastructure Value Proposition

Sources: Cisco UCS Changing the Economics of the Data Center, Customer Case Studies, Cisco UCS Performance Benchmarks

GreaterBusiness Agility

Lower ComputingCost

Faster Fact-based Decision Making

84%Reduced

Provisioning Times

Lower OperatingExpenses

77%Reduced Cabling

Reduced Costs/Complexity

61%Reduced

Management Costs

54%Reduced Power & Cooling Costs

90World-Record Performance Benchmarks


Profit from Market Transitions

Transition former IBM x86 customers to the Cisco

UCS platform

Expand existing footprints while delivering the value of


Penetrate IBM storage and application customers with a validated design from Cisco

and IBM

Capture services revenues around the transition from

the divested IBM x86 server footprint


VersaStack Solution Overview EASY | EFFICIENT | RELIABLE

Cisco®

UCS B & C Series Servers, UCS Manager, UCS Director

Cisco Nexus®

9000 Switches

Cisco MDS Switches

IBM Storwize V7000 Unified Disk System


UCS Integrated Infrastructure for OpenStack with RedHat (UCSO)

Simplified OpenStack

Deployments

Leverage Market

Momentum

Address New Buying

Centers

Expanded Services

Engagement

New Wave of Business Applications


UCSO Starter and the OpenStack Market

Total Core $864 $1,208 $1,544 $1,933 31%Total Adjacent $497 $681 $900 $1,139 32%

$864

$1,208

$1,544

$1,933

31%$0

$500

$1,000

$1,500

$2,000

$2,500

USD

(Milli

ons)

UCSO TAM 1

1= Cisco SMO analysis of 451 report

Cisco validated hardware and software solution for KVM cloud-native workloads with 300-500 VMs to run on OpenStack

Ability to deploy virtual private data center with tenants and VMs on a Cisco Powered™ cloud

Excellent starting point for DevOps deployments

FY14 FY15 FY16 FY17 FY14-17


Microsoft - Capture Immediate Revenue Opportunity


Why Is Cisco Partnering with Microsoft

Cisco and our Data Center Partners can help customers transform their data centers as they migrate off older software and hardware into new models

Microsoft & Cisco are very complementary in the data center space – “Better Together”

There is a $9.1 billion total addressable market for Microsoft applications on x86 platforms

There are immediate compelling events that Cisco and our Data Center Partners can drive revenue with Windows Server 2003 & SQL Server 2005 end-of-support


Microsoft Data Center Ubiquity Drives the Cisco Opportunity

Windows Server 2003

Support Will End

DAYS HOURS MINUTES SECONDS

132 07 58

A Leader in Database and Business Intelligence with SQL Server IDC Magic Quadrant Database Management Systems

The Dominant Operating System Platform with Windows Server73% Market share. IDC

Magic Quadrant Leader in Cloud with Private, Hybrid, and Public offeringsIDC Magic Quadrant Cloud IaaS

19


Windows 2003 Licenses

Source: Microsoft Research July 2014, estimate only that may be revised based on updated research

Windows Server 2003 Represents a Major Opportunity in Software, Cloud, Hardware, Migration and Development Services

Estimated Windows Server 2003 instances running worldwideRepresenting 39% WS IB

23.8M1

~12 M Physical Servers

20% Run SQL 2005

July 2015 EOS Date

Azure Component


Benefits to Migrating Off Windows 2003

Benefits tothe Customer

EOS means no more bug fixes or patches for Win 200337 Major bug fixes for Win 2003 in 2013 alone.

Win 2003 will no longer be in compliance for many companies. Win 2012 r2 fixes this problem for them.

VISA/MC won’t do business with companies still running Win 2003 based POS apps

Benefits to Partner

Provides large opportunities for PartnersMajority of older Win 2003 servers not on UCS

Services opportunity for partners

Opens door for Data Center TransformationWindows 2003, SQL Server 2005, etc. – Data Centers on out-datedsoftware & infrastructure

Benefits to Microsoft

Opportunity to expand Hyper-V market-share

Windows 2012 r2 is cloud-ready and ties into Microsoft’s private cloud and AzureMicrosoft field—30% of comp plans in FY’15 tied to Azure

Catalyst for migrating workloads at same time— i.e., SQL Server 200525% of Win 2003 customers are running SQL 2005


Big Data- Unlock Significant New Buying Center Opportunities


Why Big Data Is Strategic to You?

There is a Big Data opportunity in every account

Selling Big Data opens new LOB opportunities

Fast growing market pulls through significant infrastructure and professional services for partners

Establish recurring revenue streams

Large eco-system that is best delivered by partners


The Explosion of Unstructured/Semi-structured DataA poor fit for the traditional relational database

2005 20152010

• More than 90% is unstructured data

• Quantity doubles every 1-2 years• Most unstructured data is neither stored nor analyzed!

• Companies are challenged by Volume, Velocity, Variety

10,000

0

GB

of D

ata

(IN B

ILLI

ON

S)

STRUCTURED DATA

Source: Cloudera

UNSTRUCTURED DATA


Typical Big Data Use Cases | Crosses all Industries and Verticals

MEDIA/ENTERTAINMENTViewers / advertising effectiveness

COMMUNICATIONSLocation-based advertising

EDUCATION &RESEARCHExperiment sensor analysis

CONSUMER PACKAGED GOODSSentiment analysis of what’s hot, problems

HEALTH CAREPatient sensors, monitoring, EHRsQuality of care

LIFE SCIENCESClinical trialsGenomics

HIGH TECHNOLOGY / INDUSTRIAL MFG.Mfg qualityWarranty analysis

OIL & GASDrilling exploration sensor analysis

FINANCIALSERVICESRisk & portfolio analysis New products

AUTOMOTIVEAuto sensors reporting location, problems

RETAILConsumer sentimentOptimized marketing

LAW ENFORCEMENT & DEFENSEThreat analysis - social media monitoring, photo analysis

TRAVEL &TRANSPORTATIONSensor analysis for optimal traffic flows Customer sentiment

UTILITIESSmart Meter analysis for network capacity

ON-LINE SERVICES / SOCIAL MEDIAPeople & career matchingWeb-site optimization


Data Center - Big Data Sales Plays

Analytics Ready Infrastructure: Turn Data into Business Outcomes

Proactive sales play involving Cisco, Data Center Partners and strategic analytics ISV’s to gain insight from your data for competitive business advantage

Data Warehouse Optimization: Save Millions

Offload data and move ETL processing from expensive EDW to low cost Hadoop leveraging Cisco Data Virtualization for easy access

Data Management: Build the Foundation

Proactive sales play involving Cisco, our Data Center Partners and Hadoop ISV sales teams for a lower cost & scalable storage platform to capture and analyze new & traditional sources of data.

NEWNEW

Analytics for Driving Better Business Outcomes: February 24 www.cisco.com/go/unlockbigdata

http://www.cisco.com/go/unlockbigdata


Cisco Big Data and Analytics Partner Ecosystem

Data Management Data Integration Analytics / Business Intelligence

Hadoop

Massive Parallel Processing

NoSQL

http://en.wikipedia.org/wiki/File:Marklogic-logo.PNG


Cisco UCS Integrated Infrastructure for Big DataOptimized for Big Data Workloads Today & Tomorrow

UCS 6200 SeriesFabric Interconnects

UCS Manager, UCS Director Express

UCS C220/C240 M4 Servers

LAN, SAN, Management

Performance Optimized

HighPerformance

Big Data Starter

Single SKU Big Data Bundles

Capacity Optimized

Extreme Capacity

• Pre-tested and pre-validated reference architectures

• Fabric-based infrastructure integrates computing, networking, and storage resources

• Accelerate infrastructure deployment and automate management with a single management pane for Hadoop clusters


Desktop & App Virtualization – The Time Is Now


The Time Is Now For Desktop & App Virtualization

The market and technology have matured. Our customers are asking for this

We now have multiple infrastructure options to choose. Private, Cloud, Hybrid

The proliferation of mobile devices is driving demand to have your enterprise apps accessible everywhere

Market leading eco-system that is best delivered by partners

Business are expected to add 59M more virtual desktops by 2016. This growth can drive sales of 500k servers1

1 Gartner Forecast: Hosted Virtual Desktops,WW 2012-2016 (G00234666)

Desktop OS continues to be in transition. This creates a compelling event.


• High Speed• Low Latency• Flash & SSD

• Medium Scale• Appliance-based• Shared Storage

• Scale-out• Switch-based• Storage Area

Network

• Medium &Large Scale

• Turnkey

Cisco Desktop Virtualization Solution Architectures

CISCO DESKTOP AND APPLICATION VIRTUALIZATION SOLUTIONS

On-board Architecture

Industry-Leading Portfolio

SimplifiedArchitecture

Scalable Architecture

UCS Integrated

Infrastructure

Ecos

yste

mD

esig

ns


SAP Applications and HANA - Penetrate The Data Center For Mission Critical Business Applications


The Best Run Businesses Run SAP on UCS

INFRASTRUCTURE REFRESH

• RISC Migration • X86 Competitive Refreshes • Data Base Migrations• Applications Upgrades

• 30% installed base on RISC/UNIX platforms

• 77% run on Oracle and Microsoft SQL Server Relational Databases

• 54% sit on the Windows OS• HANA, Big Data and Cloud are

Strategic Initiatives for SAP

What does SAP run on?Strong Portfolio to Support SAP Solutions Future Solutions in FY15

• Traditional SAP Environments on UCS Integrated Infrastructure

• HANA Appliances and Partner Customizable HANA Solutions

• Big Data Integration with SAP

• ACI – Application Aware Network• Private/Public Cloud – Flexible

Resource Utilization and Reduced TCO

• IoT – Delivering intelligence from the Edge to the Data Center

SAP HANA

• Scale Up & Scale Out solutions for:o Analytics, BI and Business Warehouseo Business Suite on HANA o SAP Big Data

SAP CLOUD

• Partner Public Cloud • Enterprise Private Cloud

SAP Solution Plays


Seize the Opportunity!

Thank you.@1cynthiaj


Prove IT

Data Center Solution Challenge

Learn IT Book IT1 2

9weeks

3

Big Data & Analytics

Cloud Solutions

Data Center Applications

Desktop Virtualization

• Do the Online trainings

• UCT or DCA Partner

• Do the assessments and earn points.

• Top 20 partners with highest score win an Intel smart watch.

• Register a deal

• Top 3 Partners registering biggest deals win a Cisco UCS Mini

1 2 3

April 6th June 8th

in collaboration with intel - · pdf file1= cisco smo analysis of 451 report. cisco validated...

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