In company

Unit 8 Making decisions

p32

royalty—a payment to an author or composer for each copy of a work sold or to an inventor for each item sold under a patent; 專利權稅 ;版稅 output—something produced; 產量 ; 輸出brandstretching—expand brand products; 品牌擴張 conglomerate—a widely diversified corporation ; 企業集團 outsell—sell more thanout-: to surpass or exceed e.g. outlive; outnumber; outrun; outshine; outspoken; outstanding; outwit

p33

exercise 2. Listen and write down the name of the company or product referred to.

1. Coca-Cola 3. Dell computers 5. Barbie 7. Apple (computer)

2. Swatch 4. RCA (Elvis) 6. Superman 8. gold

p33Exercise 3. What do these figures refer to?

1. $ 1 price paid for Coke’s bottling rights 1 bn daily output of Coca Cola in bottles

2. 9% Swiss watchmaking companies’ world market share in early 80s

50% percentage their market share rose by when Swatch invented

3. 1991 year when Dell decided to sell through high street stores

21,000 number of Dell employees now

4. 1995 year Sam Phillips sold Elvis Presley’s contract to RCA

$35,000 price Sam Phillips paid for Elvis Presley’s contract

5. 1961 year Barbie’s boyfriend Ken was launched

2 secs rate at which Barbie is bought

6. 1938 year the rights to Superman were sold

$130 price paid for Superman rights

7. 1977 year Apple 1 computer invented

$100bn Bill Gates’ personal worth

8. 1m kg amount of gold Hariezon’s land produced every year for 90 years

70%percentage of gold supply to Western world from this field

In company Unit 8 Making decisionsp33. The decision making process

1. define your objectives

2. collect information

3. consider the options

4. choose the best course of action

5. implement (carry out) your decision

6. monitor the effects

In company Unit 8 Making decisionsp33. The decision making process

1. Objectives—a. We’re here to decide whether to go ahead with the project. J. Our aim is to find out if there’s a good chance of success.2. Priorities—c.The most important thing is: can we make this profitable? F. Above all, we must be sure there’s a market for our service.3. Data analysis—e. Have a look at these figures. K. As you can see, client feedback is very positive.

4. Alternatives—b. One option would be to do detailed market research. H. Another alternative is to offer the service on a trial basis.

5. Pros & cons—d. The advantage of doing market research is we reduce risk. i. On the other hand, market research takes time.

6. Final decision—g. What we’ve agreed, then, is to start marketing this service now. L. So, that’s it—we’re going ahead with the project.

The language of meetings

a. OK, let’s get down to business.

b. Can I just stop you there for a moment.

c. I totally disagree.

d. Perhaps I didn’t make myself clear.

e. What do you think?

f. With respect, you don’t quite seem to understand.

g. I agree with you up to a point.

h. I I could just finish what I was saying.

i. OK, let’s move on.j. I’m afraid that’s completely out of the

question.k. Perhaps we can come back to this later.l. Maybe we should take a short break.m. Does anyone have any suggestions?n. Can I just come in here?o. Sorry, I don’t quite see what you mean.p. I think that’s as far as we can go today.q. We’ll have to break off (end) here, I’m

afraid.