in less than three months - coschedule · team can sort content on their calendar by type - blog...
TRANSCRIPT
See How This Team
Gained 34% More SubscribersIn Less Than Three Months
C U S T O M E R S T O R Y
Pat Flynn shares his business knowledge through videos, social media, blog posts,
courses, and even a daily podcast called AskPat. For his marketing team, managing
and creating all of these projects requires a highly organized editorial calendar and
workflow process.
Discover how Smart Passive Income uses CoSchedule to:
Pre-Plan Their Strategy To Stay Ahead Of Deadlines
Before CoSchedule, Pat Flynn and his team at Smart Passive Income planned and
published content for his blog on the fly.
Since hiring a dedicated editor, Janna Marlies Maron, they’ve been able to work ahead
of deadlines, plan their content in advance and publish more blogs, social content, and
podcasts.
"When I started, I wanted to do production where we were producing at least a month
in advance. With our production process that I implemented, content is ready 30 days
before the publish deadline. Before I came on, they were maybe working 1-2 weeks
out," Janna Marlies Maron, Managing Editor.
1
"Prior to CoSchedule (and hiring an amazing editor), Smart Passive Income’s editorial process was rather
scrappy. CoSchedule got us organized. And in less than two months, we had 4 months worth of content on the calendar! Consistency is key, and CoSchedule
makes that possible."
P AT F LY N N ,
Founder of Smart Passive Income
Their entire editorial calendar - including project timelines and deadlines - lives inside
CoSchedule. And by pre-planning, they are able to create higher quality content
without having to rush to get things out the door.
Track The Team’s Productivity With CustomTo-Do Lists
Janna is responsible for all of the team’s projects. She relies on CoSchedule to ensure
that details stay organized and tasks get done on time.
2
"The task manager and calendar work hand in hand. For managing editorial, that to me is hands down a game changer. I look at the calendar view, and I can see the sequence of
the workflow up to the publish deadline."
J A N N A M A R L I E S M A R O N ,
Marketing Editor
She uses task templates and discussion features in CoSchedule to keep everyone
connected and informed. The team is distributed across the US in California, Ohio, and
Minnesota. So using tasks inside CoSchedule helps Janna oversee and track her team’s
productivity in real-time.
"We treat our tasks like a to-do list for the day. So although a task is due today, it
means it can be done by end of business day. I check CoSchedule first thing in the
morning, and ping anyone with an outstanding task from the day before," - Janna,
Managing Editor.
3
Every team member has full visibility into their daily priorities and what projects are on
the horizon.
“I can see the tasks that have been assigned to me by Janna. And these are the things
that I know I have to do. I can actually click on a task, and it takes me to the particular
podcast episode I need to record an ad spot for. It shows me all the things that need
to happen. There’s no thinking of what I have to do next because it is already tasked
for me in here, which is great!” - Pat Flynn, Founder.
Using CoSchedule’s tasks and discussions features gives Smart Passive Income a more
defined workflow process and allows Janna to have more visibility into her team’s
productivity.
Organize Their Entire Production Calendar In One Place
Before using CoSchedule, the team used multiple spreadsheets to manage their
production calendar. Now they organize everything from blog posts to social
campaigns in one place.
Janna assigns custom color labels and saved calendar views inside CoSchedule so the
team can sort content on their calendar by type - blog post, podcast, social campaign,
etc. Because Smart Passive Income publishes a high volume of content, these refined
views make it much more manageable for their team.
4
“I take all of our ideas and planned posts and put them into CoSchedule. And with as
much content as we’re publishing, if you don’t use color labels and filters, it’s really
overwhelming. With color labels, I can look at just the blog at one time because all my
blog posts are filtered to the blue label. All the weekly podcasts are green. Figuring out
those filtering systems for minimizing what you see on the calendar made a big
di�erence,” - Janna.
By getting organized, they are able to produce more, higher quality content than ever
before. Which has really helped the business grow.
5
"The tool itself has helped my team with production and staying consistent. It has also
helped us get a lot more traffic back to the site. And get more out of the content I’ve
been publishing - which is what we all want to do."
P AT F LY N N ,
Founder of Smart Passive Income
And Smart Passive Income did exactly that. In just a short time after implementing
CoSchedule for their team, the numbers proved they were getting better results from
their content e�orts.
Now the Smart Passive Income team can visually organize their content, collaborate
e�ciently as a team and drive more tra�c to the blog, podcast, and beyond.
CoSchedule is mission control for your entire marketing
strategy! Get everything organized in one place, so you
(and your team) can focus on the important stu�...getting
sh*t done! See your entire marketing schedule at a glance
and sync your team inside a collaborative,
cross-functional calendar for social, content,
email, events, and more.
Ready To Map Your Marketing Plan
with CoSchedule?
G E T S TA R T E D N O W
Exclusive 21-Day Free Trial