HELLO!

THE TARGET AUDIENCE WANTS ONLINE INTERACTIONS VIA SOCIAL MEDIA

TO EXPRESS OPINIONS AND BE HEARD

TO BE ENTERTAINED

TO BE SPOKEN TO AS EQUALS

SOCIAL MEDIA OFFERS A CHANCE TO CONNECT AND CREATE INTERACTIONS

VALUABLE RESEARCH ON THE TARGET AUDIENCE

INSIGHTS INTO CONSUMER WANTS, NEEDS, AND OPINIONS

BRAND AND CRISIS CONTROL

SOCIAL MEDIA BRANDJACKING

CONSUMERS?

TO EFFECTIVELY CONNECT

SO, HOW DO WE USE SOCIAL MEDIA

&

THE STRATEGYCreate an avenue for fans to connect with the brand online

without IN-N-OUT talking at consumers

while maintaining a high level of transparency

PRESENTS

THE

APPLICANTS POST VIDEOS

IN-N-OUT PICKS THREE FINALISTS

THE PUBLIC VOTES ON ITS FAVORITE

THE PROCESS

http://www.youtube.com/in-n-outburger

in-n-out burger

submit your video

vote now

Contender #2: Steve “I can fit a whole double double in my mouth” and friends

Act as the hands of the IN-N-OUT foundation

Visit IN-N-OUT locations

Host IN-N-OUT cookouts

ROAD TRIPPERS WILL:

Visit unique road trip landmarks

FOLLOW EACH STEP OF THE TRIPVIA SOCIAL MEDIA

BUDGETPARTNERSHIPS FOR ALL ELECTRONICS

A TOUR BUS, FUEL, AND FOOD

CAMPAIGN DIRECTOR

LONGEVITYSHORT SPRING BREAK TOURS

ANNUAL SUMMER-LONG ROAD TRIPS

FOLLOW UP VIDEOS AND BLOG POSTS AND “PREPPING FOR ROAD TRIP SEASON”

THIS CAMPAIGNPROVIDES IN-N-OUT WITH NEW AND RELEVANT THINGS TO TALK ABOUT

USES THE TARGET AUDIENCE TO SPEAK TO THE TARGET AUDIENCE

DOESN’T TRY TO MAKE IN-N-OUT SOMETHING IT ISN’T

THANK YOU!