in the moment with mobile qual by dana slaughter (qrca member) of slaughter branding - presented at...
DESCRIPTION
This session will showcase a wide range of examples of how various QRCA members from around the globe are using mobile qualitatively to gather consumer insights. Today’s mobile world enables researchers to be present in the moment, anytime and anywhere.TRANSCRIPT
In the Moment with Mobile Qual
Speaker: Dana Slaughter, Slaughter Branding
IIeX PhiladelphiaJune 2013
Sharing via mobile is part of daily life . . .
30 mins/day checking or
updating social networks
82% of Americans take pictures on their phones
300MM new photos on
Facebook everyday
72 hours of new videos on
YouTube each month
Mobile qual platforms are maturing
Many thanks to Contributors!
• Rosalia Barnes, Rosalia Barnes Associates
• Jennifer Dale, Inside Heads
• Julie Francis, BellaVia Research
• Ilka Kuhagen, IKM International Qualitative Market Research
• Betsy Leichliter, Leichliter Associates LLC
• Pia Mollback-Verbic, Quipper Research
• Dorrie Paynter, Leapfrog Research
• Kristin Schwitzer, Beacon Research
Mobile qual is “in the moment”
UbiquitousContextualUnobtrusiveUnconsicousImmediateSpontaneous
Grocery shopping moments
Mobile purchasing
Mobile grocery lists
Mobile couponing Bar codes for research
Mobile price comparisons
Mobile recipes
Young adult nutrition
Waffles in limited service hotels
Seasonal merchandising
Leg care routines
“Get Your Sexy On”
“Get Your Sexy On”“Bittersweet
Task”
“Legs Day”
Moments of connection
This moment in particular was me and my hubby. Today’s he’s off, so we got to wake up and spend time with each other while the baby was still asleep . . .I made him a little something to eat here in the apartment . . . it’s always good to have one-on-one time with him, especially when the baby’s asleep, because I can have all his attention, then he can have all of mine and it’s definitely something that makes me feel very, very happy because I do like spending time with him alone.
On-the-go packaging
Employee communications
SuperBowl watchers
Nutrition app development
Youth lacrosse
Water budgeting
More transparency . . . fewer boundaries
QRCA is a vibrant global network of qualitative researchers immersed in the most exciting work being done in the field.
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www.QRCA.org 888.ORG.QRCA