“In the News”“5 Ways Millennials’ Dining Habits are Different from Their Parents”

By Ashley Lutz TEAM 7

Synopsis

1. Millennials eat out more often

2. Millennials’ definition of healthy is totally different

3. Millennials increasingly want food with ethics.

4. Millennials are embarrassed to eat fast food.

5. Millennials prefer the fast casual format.

Forces For and Against Change

For Change

Millennials spending habits are projected to peak in coming years

More sustainable and better for the environment

Organic, free-range farmers

Against Change

Cost of fresh and local food

Millennials are not the only consumers

Older employees may resist changes

Conventional farmers

Key Stakeholders

Restaurant Chains

Investors

CustomersMillennials

The Rest of the General Population

Farmers

Food Suppliers

Weisbord Six Box Framework Model

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Purpose Relationships

Structure

Helpful Mechanisms

Rewards

Leadership

Discussion Questions

1. Is the projected peak in spending for millennials a good enough reason for restaurant chains to undergo serious organizational transformations? Why or why not?

2. If organizations decide to make changes based on millennials’ preferences, which stakeholders will be affected and why?

Sources

http://www.businessinsider.com/millennials-dining-habits-are-different-2015-3