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In what ways might we educate Elon students about the local

Burlington community and local businesses?

COM 271 Professor Bush

Fall 2009

By Mary Yost

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1.)DefinetheProblem(UnderstandingtheChallenge) ElonstudentsdonotgooutsideoftheElonbubbleandexperiencetheircommunity It’shardtogetoffcampusifyoudonothaveacar AllofthenewshoppingcentersareremovedfromthedowntownBurlingtonarea Chainrestaurantsstudentsarefamiliarwitharemoreappealingthenlocalplaces

withunfamiliarnames Elonispretty;soisAlamanceCrossing;downtownBurlingtonandmany

surroundingareasarenotasphysicallyappealing,deterringstudentsfromgoingtothem

ElonstudentslackawarenessaboutwhattheBurlingtoncommunitycanofferthem ItismoreconvenienttopatronizebusinessesthatacceptPhoenixCash

ConstructingOpportunities

WouldItBeNiceIf…• Elonstudentsweremoreawareoflocalbusinessestosupport• ElonstudentsexperiencedwhattheirBurlingtoncommunityhastooffer• ElonstudentssteppedoutsideoftheElonbubbleandbecamemoreinvolved

inthecommunity• ElonstudentsweremoreawareofBurlington’shistory• TheBioBustravelledtoplacesclosertodowntownBurlingtoninsteadofto

justthenew,chainshoppingcenters• TheBioBuswasusedasamethodofpublictransportationforlocal

Burlingtonresidents• TheBioBustookstudentstoservicesiteseveryday• Morestudentsbecameinvolvedwith“GetontheBus!”

What’simportantaboutthisopportunityorchallenge?

• Supportingyourlocalcommunityisveryimportant.• Itisyourresponsibilitytolovewhereyouliveandlovethepeopleyoulive

with.• PeopleneedtoincreasediversitybyinteractingwithlocalBurlington

residents.• LocalBurlingtonresidentsneedtobetterunderstandElonstudentsandfeel

comfortableusingourfacilities,becauseweareapartoftheircommunity.• StudentsneedtospendtheirmoneyatlocalbusinessessothatWal‐Martand

McDonald’sdonottakeovertheentireworld!

What’snaggingmeaboutthissituation?• ItupsetsmethatpeoplehavestereotypesaboutBurlingtonwhentheyhave

noteventakenthetimetoexperiencewhatourcommunityhastooffer• Itupsetsmethatpeopleareunwillingtochangeandonlypatronizeplaces

theyhavebeentobefore• Itupsetsmethatpeopleonlywanttosurroundthemselveswithotherswho

aresimilartothem.Elonstressesbecomingglobalcitizens.Whynotstartwiththatinourowncommunity?

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• Itupsetsmethatpeoplecaremoreaboutsupportinginternationalpeople/organizationsthantheydoaboutsupportingtheirowncommunity

Whatdemandsarereallymostpressing?• PeoplelackawarenessaboutwhattheBurlingtoncommunityhastooffer• Peopledonothaveoff‐campusaccess

Whataremy“bottomline”goalsandconcerns?

• IwantpeopletobecomemoreawareoflocalbusinessestosupportaroundElonandtounderstandtheimportanceofsupportingyourlocalcommunity

• IwantpeopletofeelcomfortableexploringBurlingtonbyprovidingthemwithadequate,preparatoryinformation

• IwanttheBioBustoincludearoutethroughdowntownBurlingtoninordertoincreasestudent’sawarenessofthisarea

ExploringData StretchingtheChallenge(Thinkertoys,30)

• Why?♦ WhydoIwantElonstudentstosupportlocalbusinesses?Becauselocal

businessesarestrugglingtostayinbusinessandneedoursupport.♦ WhydoIwantElonstudentstogetoffcampus?Toreallyexperience

whatourcommunityhastooffer.♦ WhydoIwantstudentstoexperiencewhatthecommunityhastooffer?

BecauseBurlingtonisanamazingcommunitywithmanycoolopportunitiesandthepeoplearesofriendly!ThecommunitysupportsElon,soweshouldalsosupportthecommunity?

• WhyElse?♦ WhydoElonstudentslackawarenessaboutlocalbusinesses?Because

nobodytellsthem!Youmainlyhearaboutlocalbusinessesthroughwordofmouth.

♦ WhydoesdowntownBurlingtonneedoursupport?BecauseitisstillrecoveringfrombeingatextiletownandneedsElonstudentstoinvesttheirmoneyintheirbusinesses.

♦ Whydomorestudentsnottalkaboutthis?Becausetheylackawareness.Itisalsonotsociallyacceptabletotalkabout(yet).

Who?• Whowillhavetohelpdealwiththesituation?

♦ Elonstudents♦ Burlingtonbusinessowners♦ FreshmanorientationandElon101groups♦ TheAdmissionsOffice♦ MoseleyFrontDesk♦ ThePhoenixCardOffice♦ TheBioBus♦ Clubsoncampus

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♦ KernodleCenterforServiceLearning♦ TheLeadershipOffice♦ TheMulticulturalCenter♦ CampusRec

What?

• Whatresourcesdoweneed?♦ Pamphlets/websitesformoreawareness♦ Morelocalbusinessinformation♦ Moreawarenessandword‐of‐mouth♦ Increasedcontactwithlocalbusinessownersandemployees

When?

• Whenisthebesttimetotakeaction?♦ Parent’sweekend♦ Homecoming♦ WinterTerm♦ Freshmanorientation♦ Elon101♦ Beginningofthesemester♦ EarthWeek♦ SustainabilityMonth

• Whenistheworsttimetotakeaction?♦ Duringexamtime

Where?

• Wherearethebestplacestobe?♦ Moseley♦ Dorms/Apartments♦ Refrigeratordoors♦ Servicelearningclasses♦ Athleticevents♦ Clubmeetings♦ Cateredevents♦ E‐net/Internet♦ Facebook♦ Twitter♦ ElonPlanners♦ MoseleyTVscreens

Why?• Whathasthissituationnotbeendealtwith?

♦ Becauseeveryonereliesonword‐of‐mouthandhasnotyetdoneanythingonabiggerscale(Noonehasorganizedasolutiontothisproblemyet)

• Whymightanyonenotwanttodealwiththissituation?

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♦ Becausestudentslikechainrestaurantsandarefamiliarwiththeserestaurants’locations

♦ Becausepeopledonotwanttowastetime/moneylookingforanunfamiliar,localrestaurant

♦ Aramarkandcontractstheschoolhasmadewiththiscompany

How?• Howdoothersviewthissituation?

♦ Students Donotwanttowastetimediscoveringlocalplaces WanttoknowIamgettingqualityfoodformymoney Group‐think—Ienjoygoingwithwhatthegroupthinks

♦ Businesses Weneedtoreachoutandofferincentivestostudents

Butdowehaveenoughmoney,time,andresourcestodothis?

Locating“Hit”Spots• Whichpiecesofdatareallytellthemostaboutthetaskandwhatweneedto

workonwithinthattask?♦ “ElonBubble”♦ Lackoftransportation♦ NewshoppingcentersareremovedfromdowntownBurlington♦ Unfamiliaritywithfoodandserviceoflocalrestaurants♦ Physicalappearanceoflocalrestaurantsvs.Chainrestaurants♦ Lackofawarenessofbusinessesandtheimportanceoftheirdollar

Locating“Hot”Spots• Hotspotsaregroupsofseveralhitsthatalladdressordealwithacommon

theme,issue,orimportantdimensionofthemess.♦ “Elonbubble”andlackofawareness♦ BioBusandnotransportationtolocalbusinesses♦ Supportingyourcommunityandsustainability

ThedirectionI’dreallyliketoseeoursearchtakeis…• Discoveringhowtoincreasestudent’sawarenessoflocalbusinessesto

support• Discoveringhowtoincreasestudent’sawarenessoftheimportanceoftheir

spendingdollarandhowthisimpactslocalbusinesses• Discoveringhowtoincreasetransportationtolocalbusinesses

FramingtheProblem

WordDance(CPS,49)• 1.)Writedownyourfirststatement.

♦ Elonstudentslackawarenessaboutlocalbusinesses.• 2.)Underlinetheverband,underit,listanyotherverbsthatmightbeused

instead.

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♦ Lack Need Nothave Aredeficientin Require Undersupplied Underprovided Incomplete Unfinished Partial Imperfect Poor Wanting Deprived Unfortunate Regrettable Desire

• 3.)Underlinetheobjectiveand,underit,listmanyotherobjectivesthatmightbeusedinstead.♦ Awareness

Consciousness Alertness Responsiveness Realization Perception Notice Insight Observation Sensitivity Thoughtfulness Kindness Courtesy Understanding

♦ Businesses Commerce Trade Industry Selling Production Constructing Invention Dream Assembly Creation Formation Conception

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Design Establishment Foundation

• 4.)Testseveralnewproblemstatementsby“mixingandmatching”anyoftheverbswithanyoftheobjectives.♦ Elonstudentsrequireanunderstandingoflocalcreations.♦ Elonstudentsareunfortunatefornotrealizinglocalestablishments.♦ Elonstudentsdesireaconsciousnessaboutlocaldesigns.♦ Elonstudentsdemandanunderstandingoflocalestablishments.

WhichproblemstatementdoesthebestjobofposingthequestionforwhichIreallyneedandwantnewideas?• InwhatwaysmightweeducateElonstudentsaboutthelocalBurlingtoncommunityandlocalbusinesses?

DoesoneoftheproblemstatementsIhavelistedstandheadandshouldersabovetherest?(CPS,51)• Isitopen‐endedorrichinpotentialforgeneratingmanyideas?YES!• Itisfreeoflimitingconstraintsorlimitingcriteria?YES!• Doesitreallygettotheheartoftheissue?YES!

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2.)EstablishGoals. Whatismyidealvisionin2‐3years? Elonstudentssupportlocalbusinesses75%ofthetimetheyventureoffcampus.

Ifstudentseatoff‐campus,theywouldideallysupportlocalrestaurants75%ofthetimetheyeatoffcampus.Forexample,iftheydine4timesamonth,theywouldsupportalocalrestaurant3timesthatmonth.

ElonstudentscaneasilynavigatethroughBurlington,includingdowntown. ElonstudentswillhaveamapoftheentireBurlingtonareaandtheattractionsin

thearea.TheywillknowhowtousethatmapandfeelcomfortabletravellingthroughtheentireBurlingtonarea.

Elonstudentswillfindonenewlocalbusinesstosupporteverymonth. Everymonth,Elonstudentswilldecidetosupport1newlocalbusinesssothat

bytheendoftheyeartheywillhavepatronized9localbusinesses. ElonstudentswillenjoythebeautifuloutdoorsinBurlington,suchasparksand

lakes. Atleastonceinthefallandonceinthespring,studentswillgooff‐campustoa

parktorelaxandbeonewithnature. Elonclubswillpurchasefoodfromalocalrestaurantfortheirmeetingsoncea

semester.

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3.)GenerateIdeas. IdeaBox(Thinkertoys,page117)

1.) Determineyourchallenge—InwhatwaysmightweeducateElonstudentsaboutthelocalBurlingtoncommunityandlocalbusinesses?

2.) Selectcertainparametersofyourchallenge.Askyourself,“WouldthechallengestillexistwithouttheparameterI’mconsideredaddingtothebox?”—Who’scurrentlyinvolved?;Whoneedstobeinvolved?;What’sneeded/challenge?;Solutionsthatalreadyexist?

3.) Listpossiblevariations.Beloweachparameter,youshouldlistallthepossiblevariationsthatyouwantfortheparameter.• Trydifferentcombinations.Onceyouhavefinishedfillinginthedifferent

parameters,youshouldrandomlyselectdifferentparametersfromeachcategoryandcombinethemtomakeanentirelynewidea.Youcanthenexaminethenewideaandseeifanyaspectofitcanhelpyousolveyourchallenge.

Whoiscurrentlyinvolved?

Whoneedstobeinvolved?

Whatisneeded?Whatsolutionsalreadyexist?

1.)KernodleCenterforServiceLearning

1.)FreshmanOrientation

1.)IncreasedAwareness 1.)GetontheBus

2.)AcademicServiceLearning 2.)Elon101Groups 2.)DifferentBioBus

Route2.)IrazuCoffeein

theZone

3.)ServiceLearningCommunity

3.)TheAdmission’sOffice

3.)WebsiteorOtherCentralLocationfor

Information

3.)Smitty’sIceCreamatFootball

Games

4.)ElonStudents 4.)MoseleyFrontDesk 4.)Word‐of‐Mouth 4.)Farmer’sMarket

everyThursday5.)Burlington

BusinessOwners 5.)BioBus 5.)MoreDetailedMapofLocalArea

5.)ServiceLearningClasses

6.)PhoenixCardOffice 6.)ElonClubs

6.)IncentivestoSupportLocalBusinesses

6.)ElonClubs

7.)FootballGames 7.)LeadershipOffice 7.)Advocacy 8.)ElonCommunity

Church8.)Multicultural

Center

9.)CompanyShopMarketCo‐Op 9.)CampusRec

10.)SustainableLivingLearningCommunity

PossibleVariations

4+6+1+3 Elonstudents+Elonclubs+Increasedawareness+Smitty’sIceCream

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• Elonclubscaneatatlocalbusinessesforameeting/purchasefoodfromlocalrestaurantsforameeting.Theclubscouldthenspreadinformationaboutthelocalrestauranttoclubmembersandprovidemenusfromtherestauranttothemembers.

• ElonclubscanhaveadessertnightwithicecreamfromSmitty’sorotherlocaldessertrestaurantstocelebratetheendofasemesterorforfunduringtheirmeetings.

2+4+5+1 Academicservicelearning+Moseleyfrontdesk+MoredetailedmapofBurlingtonarea+GetontheBus• Anacademicservicelearningclasscandedicatetheirservicehoursto

learningaboutlocalbusinessesandlocalplacestogo.TheycouldthenmakeadetailedmapoftheirfindingsthattheMoseleyFrontDeskcanprovidetostudents,familymembers,faculty,andstaff.

• AmapoftheGetontheBusservicelocationsandalloftheacademicservicelearninglocationsshouldbeprovidedtostudents.Moseleyfrontdeskcanoffercopiesofthemaptoeveryone.

5+1+7+4 Burlingtonbusinessowners+Freshmanorientation+Advocacy+Farmer’smarketeveryThursday• ABIGfair/exhibitionoflocalbusinessescantakeplaceduringfreshman

orientation.Farmersandotherlocalentrepreneurscancometothefairandpassoutmenus,information,andotheritemstothefreshman.Thiswouldallowthenewstudentstolearnaboutlocalbusinessesrightfromthebeginning.

2+2+2+2 Academicservicelearning+Elon101groups+NewBioBusroute+IrazuCoffeeintheZone• EveryElon101groupshouldtakeatripontheBioBusthroughallof

Burlingtonsotheycanbecomeacquaintedwiththesurroundingcommunity.Thebusshouldstopeveryonceinawhiletoshowstudentslocalbusinesses/parks/funplaces.ThetripcanendwithatriptoIrazuCoffeeintheZone(dependingonthetimeofday)sothatthestudentscanseethattheycansupportthelocalcommunityonElon’scampus.Informationaboutacademicservicelearningclassesshouldalsobegivenduring/afterthebustrip.

7+3+6+6 Footballgames+Admission’soffice+Incentivestosupportlocalbusinesses+Elonclubs• PhoenixPhanaticscouldpurchasefoodfromlocalbusinessesfortheir

tailgatesbeforethefootballgames.Theycouldgivemenustomembersoftheclubandothertailgaters.TheAdmission’sofficecouldadvertisethissupporttoprospectivestudents.GoingtoanElonfootballgamecanalsobecomeawaytolearnmoreaboutlocalbusinesses!

Brutethink(Thinkertoys,page157)

1.)Whenyouarelookingforafreshapproachtoachallenge,bringinarandomword.BLUEPRINT.

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2.)Thinkofavarietyofthingsthatareassociatedwithyourchosenword.• Characteristicsofablueprint.

♦ Onpaper♦ Roughsketch♦ Drawninpencil♦ Notafraidtomakemistakes♦ Designabuilding♦ Basisforconstructingideas♦ Roughdraft

• Whatdoesablueprintdo?♦ Providesguidelinesforhowtoconstructsomething♦ Putstheinventor’sideasontoapieceofpaper♦ Easyforeveryoneelsetofollow♦ Helpsnovicesconstructsomething

• Whatcanyoudowithablueprint?♦ Createsomething♦ Addtosomething♦ Followpicturedirections♦ Makesomethingyouneverthoughtyoucouldmake!♦ Canbeusedmultipletimesbymultiplepeople♦ Youcancombinemultipleblueprintstomakeyourown

3.)Forceconnections.• Blueprintsarethebasisforconstructingcars/houses/skirts/etc…Howcan

weallowElonstudentstomaketheirownblueprintoftheBurlingtoncommunity?Whatbusinesseswouldtheirdreamcommunityhave?Canweconnectthemtotheirdreambusinesses?

• Blueprintshelpnovicesconstructsomething.HowcanablueprintoftheBurlingtoncommunitygivestudentstheopportunitytoconstructtheirown

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paththroughBurlington?Howcanstudentsconstructsomethingfromanincreasedknowledgeofthecommunity?

• Youcancombineideasfromotherblueprintsontoyourownblueprint.Howcanstudentscombineotherstudent’sblueprintsofthecommunity?Isthereawayforstudentstoshareinformation?

• Blueprintsbecomeoutdated.Howcanweupdateourblueprintwithnewinformationaboutlocalbusinesses?Howcanwemakeourblueprintrelevanttotheconstantlychanginglivesofstudents?

• Blueprintsvaryintheircomplexity.Howsimpleorcomplexshouldwemakethisinformation?Shouldwehavevaryingpamphletsofcomplexitythatarebasedonstudent’sinterests?

1.)NewWord—PANTOMIME(Aplaywhereactorsusenowords;expressionofsomethingbybodilyorfacialmovementsonly.)

2.)Thinkofavarietyofthinsthatareassociatedwiththewordpantomime.• Characteristicsofpantomime.

♦ Silent♦ Facialexpressions♦ Colorful♦ Overexaggeratedbodymovementsandgestures♦ Lotsofmakeup♦ Historical♦ Funprops♦ Goodmusic♦ Entertaining♦ Comedy

• Whydopeopleseethistypeofplay?♦ Forentertainment♦ Wanttogotothecircusandhaveagoodtime

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♦ Enjoythecomedicrelieffromdailylife♦ Itdiffersfrommainstreamentertainment♦ Leavesalotuptotheviewers’imaginationViewersbecomingactively

involved• Ispantomimeeffective?

♦ Yes,ifyouenjoyexaggeratedexpressions,gestures,andsilence!♦ Yes,ifyoulikethinkingcreativelyandnotbeingtoldwhattothink!

3.)Forceconnections.• Pantomimeactivelyengagestheaudienceandallowsthemtothink

creatively.Exploringnewbusinessesandrestaurantsallowsstudentstothinkcreativelyandaltertheirroutines.ISHOULDMAKEMYGOALSOMETHINGTHATGIVESTHESTUDENTSPOWERANDALLOWSTHEMTOSHARETHEIRNEWDISCOVERIESWITHEACHOTHER!

• Pantomimeisover‐exaggerated.Wal‐MartandMcDonald’saregoingtotakeovertheworldandweareallgoingtodieofheartattacks!Icouldmakeexaggeratedstatementstocatchstudent’sattentionsothattheywillbeinterestedintheneedtosupportlocalbusinesses.

• Pantomimemakesyoulaugh.Sowhatifyoutryalocalrestaurantandthefoodisnotgood?Youcanlaughaboutitlater!Wouldn’tyourathertrysomethingnewandcreateafunnymemorythengotothesame‐oldplaceandbebored?Takearisk!Trysomethingnew!

• Pantomimediffersfrommainstreamentertainment.Tryinganewlocalrestaurantdiffersfromyourdailyroutine.Shakethingsup!Peoplealwaysadmireandappreciatewhatisnewanddifferent.Whynotjoininonthattrendandexperiencesomethingfunandnew!

• Pantomimeisverycolorfulandlively.LocalBurlingtonresidentsareinterestingandcolorful.Gooutandmeetpeoplewhodonotconformtothe“Elonstandards.”Learnfromlocalresidentsaboutthecommunityandgettoknowthemonapersonallevelbecauseweallliveinthesameplace!

BrainbankIdeas!!!! “Whenonepersonwalks,it’sexercise.Whenanentirecountrywalks,it’sa

movement.”• TheBioBus’routecanincludestopsatlocalbusinesses,servicesites,and

downtownBurlington.Thiswillopenstudents’eyestonewbusinesses,allowingthemtostartamovementtowardssupportingthelocalcommunity.

• “Bustourhighlightshousingconditions”—Elonstudentsshouldbeexposedtotheneedsofthelocalcommunityonabustourbecauseweallhavearesponsibilitytogivebacktoourcommunity.

“ATownTreasure:Burlington’sCarousel”• Makeamovieaboutthelocalcommunity.Peoplecouldgooutintothe

communityandfilmtheirtriptolocalbusinessesandparks.Moreinformationabouttheplacesvisitedinthefilmcanbegivenoutattheendofthemovie.

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♦ “Planletsillegalsincollegeclasses”—Eventhoughthisideaseemsabitchallengingtome,IthinkthatIshouldtryit.Afterall,whoeverthoughtthatillegalimmigrantswouldbeallowedtotakecollegeclasses?TRYITOUT!!!

“Inmanyways,humanbeingsbehavelikeflocksofbirdsorschoolsoffish.”• Localbusinessoftheweek/month!Everyweek/month,E‐netcanhighlighta

newlocalbusinessandincludeinformationaboutthatbusiness. “CelebrateFamilyDaywithaGoodMeal”

• Alocalbusinessfairshouldoccuratthebeginningoftheyearsothatstudentsareawareoflocalbusinesses,theirservices,theirlocation,etc…atthebeginningoftheschoolyear.

“GreatAmericanDineout”• Onenightamonth,Elonstudentsshouldallgooff‐campustoeat!!!

Magnetswiththenameoflocalbusinessescanbemadeandgiventostudents. Apamphletwithinformationaboutlocalbusinessescanbemadeandgivento

students. MorelocalbusinessescanacceptPhoenixCash.

FocusingIdeas

Whatoptionssuggestnewandpromisingwaystosolvethisproblem?• Anacademicservicelearningclasscandedicatetheirservicehoursto

learningaboutlocalbusinessesandlocalplacestogo.TheycanspreadthisinformationtotherestofourEloncommunitybymakingamap,website,video,etc…

• Afair/exhibitionoflocalbusinessescantakeplaceatthebeginningoftheschoolyear.Farmersandotherlocalentrepreneurscancometothefairandpassoutmenus,information,andotheritemstostudents.Thiswillallowstudentstolearnaboutlocalbusinessesatthebeginningoftheyearsothattheycansupporttheseentrepreneursduringtherestoftheyear.

• TheCommunicationsdepartmentwillmakeamovieaboutthelocalBurlingtoncommunity.Peoplewillgooutintothecommunityandfilmtheirtriptolocalbusinessesandparks,interviewingbusinessowners,localresidents,andotherstudents.Moreinformationabouttheplacesvisitedinthefilmwillbegivenouttostudentsattheendofthemovie.

WhatideasdoIreallylikebest?• ThemovieaboutBurlington• Thefair/exhibitionoflocalbusinesses• Localbusinessoftheweek/month!

Whatideassurprisedmeorcaughtmyattention?

• EveryElon101groupcantravelontheBioBusthroughBurlingtoninordertobecomeacquaintedwiththesurroundingcommunity.Thebuscanstoptoshowstudentslocalbusinesses/servicesites/parks/funplaces.ThetripwillendwithatriptoIrazuCoffeeintheZonesothatstudentscanseethattheyhavetheopportunitytosupportthelocalcommunityonElon’scampus.

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Studentscanthenlog‐ontothe“LocalBusiness”andspreadinformationaboutplacestheyvisitedandwhattheythoughtofthelocalcommunity!ThiswillallowElonstudentstosharetheirownknowledgeandfeelthattheyareapartofsupportingthecommunity!

• LocalBusinessoftheWeek/Month!Everyweek/month,E‐netwillhighlightanewlocalbsinessandincludeinformationaboutthatbusinesssothatstudentswillbecomemoreawareoftheircommunity!

• TheBioBusroutecanincludestopsatlocalbusinesses,servicesites,anddowntownBurlington.

Whatideasofferedthemostunusual,different,orfreshperspectives?• TheElon101BioBustourbecauseitdirectlytakesstudentsintothe

communitysothattheycanseefirst‐handwherebusinessesareandfeelcomfortabletravellingoff‐campus.

Dosomeoftheseideasgotogether?Cantheybecombined,synthesized,orsequenced?• TheElon101BioBustourcanallfilmaclipofthemovie.Eachgroup

cangoto3­5differentlocalbusinesses/parks/servicesitesandlearnaboutthosesites.Theycanfilmtheirtriptothosesites.Attheendofthesemester,alloftheclipswillbecombinedtomakeonemovie,whichwillbeshownata“MovieontheLawn”orothereventoncampus!Therewillbeanexhibition/fairoflocalbusinessesatthemovieviewingsothatstudentscanmeetbusinessowners!!!!!!

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4.)ChooseaSolution. Option1:TheElon101BioBustourcanallfilmaclipofthemovie.Eachgroupcan

goto3‐5differentlocalbusinesses/parks/servicesitesandlearnaboutthosesites.Theycanfilmtheirtriptothosesites.Attheendofthesemester,alloftheclipswillbecombinedtomakeonemovie,whichwillbeshownata“MovieontheLawn”orothereventoncampus!Therewillbeanexhibition/fairoflocalbusinessesatthemovieviewingsothatstudentscanmeetbusinessowners!

Option2:Localbusinessoftheweek/month!Everyweek/month,E‐netcanhighlightanewlocalbusinessandincludeinformationaboutthatbusiness.

Option3:TheElon101BioBustourbecauseitdirectlytakesstudentsintothecommunitysothattheycanseefirst‐handwherebusinessesareandfeelcomfortabletravellingoff‐campus

Option4:Afair/exhibitionoflocalbusinessescantakeplaceatthebeginningoftheschoolyear.Farmersandotherlocalentrepreneurscancometothefairandpassoutmenus,information,andotheritemstostudents.Thiswillallowstudentstolearnaboutlocalbusinessesatthebeginningoftheyearsothattheycansupporttheseentrepreneursduringtherestoftheyear.

Option1 Option2 Option3 Option4

Option1 X 1 1 1Option2 X 3 4Option3 X 3Option4 X

OPTION1ISTHEWINNER!!!!YAYYYY!!!!!Eventhoughitisthemostcomplex

andinvolvesthemostplanning,Ithinkthatitisthebestoptionbecauseitgivesstudentsthechancetogetoffcampusandtoplayanactiveroleineducatingpeersaboutthelocalcommunity!!!!Italsoallowsstudentstohavetheirworkviewedbyotherstudents.Finally,itgiveslocalbusinessesthechancetocometoElon’scampusandseetheirbusinesshighlightedinamovieoncampus!!!

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5.)DevelopanActionPlan. Solution:TheElon101BioBustourcanallfilmaclipofthemovie.Eachgroupcan

goto3‐5differentlocalbusinesses/parks/servicesitesandlearnaboutthosesites.Theycanfilmtheirtriptothosesites.Attheendofthesemester,alloftheclipswillbecombinedtomakeonemovie,whichwillbeshownata“MovieontheLawn”orothereventoncampus!Therewillbeanexhibition/fairoflocalbusinessesatthemovieviewingsothatstudentscanmeetbusinessowners!

Whatarethestepsyouarecommittedtotaking? IamcommittedtobeingaliaisonbetweentheElon101groups,theBioBus,and

thecommunicationsdepartment.Iamfairlygoodatdetails,soIthinkthatIcanhandleworkingwiththesepeople.• IwillworkwithateamofotherpeopletoplantheBioBusroute,makesure

thatgroupsofElon101studentswillgotodifferentsites,andmakesuretheyhavesomethingtorecordtheirtripwith.

Iwillworkwithateamofstudentsdedicatedtocontactinglocalbusinesses. Iwillalsosupportwhoismakingthefilm,theElon101professorsandTAs,the

communicationsdepartment,andthestudentsinchargeofplanningtheexhibition/fairoflocalbusinesses.

Whatresourceswillberequiredtothesesteps? TheBioBus Afilmcamera Studentswhoareknowledgeableaboutmakingmovies AverydetailedschedulefortheBioBusdriversandElon101groups Contactwithlocalbusinessowners YoungCommons—forthemovieviewingandtheexhibition/fairoflocal

businesses

Whenwillthestepstakeplace? Planswillbeginnowsothatatthebeginningofnextyear,themoviecanbegin

beingmade.• ItwillhopefullybeshowninNovemberorDecember2010.

Wherewillthestepstakeplace?

TheKernodleCenterforServiceLearning TheCommunicationsBuilding TheBurlingtonCommunity TheBioBusOffice OfficesinMoseley

Whowillbeinvolved?Whyaretheyimportant?

TheBurlingtonCommunity—Withoutthecommunity’ssupport,thisprojectwillbeafailure.

Elon101Groups—TheyareimportantbecausestudentsneedtolearnabouttheircommunityrightfromthebeginningoftheirtimeatElon.

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TheKernodleCenterforServiceLearning—Thisofficeisimportantbecausetheyareveryknowledgeableaboutthecommunityandwillbeagreatresourcethroughouthiswholeprocess.

Communicationsstudents—Theywillprovidethemovie‐makingknowledgeandexpertisetomakethemovieasuccess!

TheBioBusdrivers—Theywillneedtodrivestudentsaroundthelocalcommunity.

ElonAdministration—Tomakethisprojectasuccess,theElonAdministrationwillneedtosupporttheElon101groups,themovie,andtheexhibition/fair.

Assisters Who?(Helpfulpeople)

• TheKernodleCenterforServiceLearning• TheHeadofElon101• CampusSecurity(fortheBioBus)• LocalCommunityMembers• Studentswhoarepassionateaboutsupportingthelocalcommunity!

What?(Essentialresourcesorthingsyouwillneedforsuccessfulaction)

• Detailedplan/map• VideoCamera• BioBus

When?(Thebesttimestocarryoutyoursolutions)

• TheplansforthismustbefinalizedbytheendofJulysothattheycanbepresentedandaddressedinAugust.

Where?(Thebestplacestoimplementtheplans)• Beforetheschoolyearstarts.

Why?(Thebest,mostimportant,ormostpersuasivejustificationsforyour

solutions)• Whynotprovidestudentswithaforumtoeducateeachotheraboutthelocal

community?Thisideapromotesstudentinvolvementtobenefitthecommunity!

Resisters Who?(Criticsoropponents.Peoplewhomightbethreatenedoruncomfortable

indealingwiththesolution.)• Elon101professorswhodonotwanttohelpwiththeproject• TheAdministration—theprojectmaycostalotofmoney

What?(Importantthingsorresourcesmightbemissing,unavailablewhenyou

needthem,lost,oroverlooked.)• Studentinterest—maybestudentsjustdonotcareaboutthelocal

community

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• Awell‐writtenplan—iftheplanisnotdetailedenough,thewholeprojecthasthepotentialtofail

When?(Theworstpossibletimestocarryoutyoursolutions)• Duringexamtimebecausepeoplearetoostressedouttothinkabout

anythingelsebesideschool

Where?(Theworstplacestoimplementtheplans)

Why?(Theleastpersuasivejustificationsforyoursolutions.Whymightpeopleturnawayfromthesolutions?)• Theymightarguethatmyplanistoocomplexandinvolvestoomanyparts.

Whynotjustfocusononepartoftheplanandsolidifythatpartbeforemovingontodifferentparts?

Timeline The24­HourSteps—Bythistimetomorrow,Iwillhave…

• Toldmyideatoatleast10otherpeople,askingthemtotelltheirotherfriendsaswell.

• ToldmyideatotheKernodleCenterforServiceLearning’sstafftobegingettingthemonboardwithmyprojectidea.

Short­TermSteps—BytheendofWinterTermIwillhave…• Spreadawarenessandconstructedateamofinterestedstudentswhowill

helpexecutetheplan• Havecreateddifferentcommitteesfortheteammemberssothattheyeach

haveaclear,detailedfocus• Receivedfeedbackonhowtomakethisprojectasuccessandtweakpossible

placesforfailure• Receivedsupportfromtheadministrationfortheproject

Long­TermSteps—ByDecember2010Iwillhave….

• CREATEDAMOVIEWITHTHEHELPOFSTUDENTSABOUTLOCALBUSINESSESANDHAVEALOCALBUSINESSFAIR/EXHIBITION!

• INCREASEDSTUDENTS’AWARENESSABOUTTHEIMPORTANCEOFSUPPORTINGTHELOCALCOMMUNITY!!!YAYYY!!!

• IT’STIMETOCELEBRATEBYSUPPORTINGLOCALBUSINESSES!!!!!!!

Evaluation HowdoIknowifthesolutionhassucceeded?

• Ifmygoalsbecomeareality!♦ Elonstudentssupportlocalbusinesses75%ofthetimetheyventureoff

campus. Ifstudentseatoff‐campus,theywouldideallysupportlocal

restaurants75%ofthetimetheyeatoffcampus.Forexample,ifthey

20

dine4timesamonth,theywouldsupportalocalrestaurant3timesthatmonth.

♦ ElonstudentscaneasilynavigatethroughBurlington,includingdowntown.

♦ Elonstudentswillfindonenewlocalbusinesstosupporteverymonth. Everymonth,Elonstudentswilldecidetosupport1newlocal

businesssothatbytheendoftheyeartheywillhavepatronized9localbusinesses.

♦ ElonstudentswillenjoythebeautifuloutdoorsinBurlington,suchasparksandlakes. Atleastonceinthefallandonceinthespring,studentswillgooff‐

campustoaparktorelaxandbeonewithnature.♦ Elonclubswillpurchasefoodfromalocalrestaurantfortheirmeetings

onceasemester.• Also,IwillknowifmyplanwasasuccessifIcanactuallyorganizethe

creationofamovieandlocalbusinessexhibition/fair!!!!YAYY!!!