Fit4Generations

“A multi-dimensional approach to conquering childhood obesity”

A joint venture-◦ COPA◦ MyMedInfo◦ MedText Publishing◦ Galen Press

Genetics

Environmental factors◦ Home environment◦ Childcare◦ Schools◦ Community influencers◦ Accessibility to physical activity

Behavioral factors◦ Energy intake◦ Physical activity◦ Sedentary behavior

◦ 80% of obese children grow up to be obese adults

◦ Often tied to socio-economic factors

◦ Prevalent in certain ethnic backgrounds

70% of obese children have at least one of the following risks, 39% have 2 or more◦ Cardiovascular disease ◦ Cholesterol◦ Blood pressure◦ Diabetes (kidney failure)

Other health implications◦ Liver issues ◦ Asthma◦ Sleep apnea

Psycho-social risks◦ Low self-esteem◦ Hinder academic & social functioning

Proprietary Data

Mobile Apps

E-mail Alert Service

Integration with LMS (Learning Management System)

Professional AccreditationEducational Tools

Data in the Public Domain Society-Generated

Data

User-Generated Data

Content Creation/Enhancement Tools

It’s a Portal Solution With apps

◦ Gaming◦ Social networking ◦ Direct data entry

With content enhancement capabilities With e-mail alert services With educational tools

◦ Multimedia Videos Podcasts Webinars

With LMS (Learning Management System) integration

With professional development/

accreditation (i.e., CMEs, etc.) Data & research capacities With customizable components

◦ Search by role (e.g., clinician, parent, etc.)◦ Materials provided are based on user-

specified role

Medical /Allied Health Schools ◦ Associated health facilities

Healthcare Providers◦ Family practices◦ Pediatricians◦ Clinics

HMOs, Insurance Providers K-12 School Districts, Private Institutions

◦ School nurses◦ Nutritionists◦ Parents◦ Students

Highest obesity in children 2-18◦ Mississippi – 31.4%◦ Alabama ◦ West Virginia ◦ Tennessee

Core product◦ Aggregator- subscription based model

Plus product◦ Core + addition of specific, applicable functionalities

“a la carte”

Premium product◦ All-inclusive

Gap in market◦ No link between practitioner & patient◦ Enable children & their parents by providing them

tools to get fit

Resources are not centralized today Aggregate and synthesize to add value to

content for uses at many levels Federal initiative that require K-12

programs are implemented to screen, prevent & correct childhood obesity

Childhood obesity has a direct impact on long-term public health & healthcare costs

Eases burden on administrators Portal will create more childhood obesity data Fit4Generations empowers users for life in the

fight against obesity◦ Utilizes a variety of interactive tools

Publicly available funding/grants available

$10M in first year◦ $2.5M at start◦ $2.5M at 6 months◦ $5M at 9 months◦ Provide usage metrics, feedback from user groups, etc.

$15M more over the next 2-5 years◦ Show sustained, measurable growth

Will supplement with other grants/publicly available funding

Ray Alba Michele Ayers Carolyn Hassett Barbara Chin John Tagler Evelyn Jabri Chris Beckett