inaugural dealer meeting today’s agenda 7:30 – 8:30 continental breakfast 8:30 – 8:45 welcome...
TRANSCRIPT
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Inaugural Dealer Meeting
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Today’s Agenda 7:30 – 8:30 Continental Breakfast 8:30 – 8:45 Welcome 8:45 – 9:45 45p Enhancements 9:45 – 10:00 Morning Break10:00 – 11:30 VoIP Applications for Small Business11:30 – 1:00 Lunch 1:00 – 1:30 XBLUE Private Label Program 1:30 – 3:00 Xplus100 Launch! 3:00 – 3:15 Afternoon Break 3:15 – 4:30 Xplus100 Launch!
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BackgroundUnited Telephone/Sprint Inter-tel – MPK, SPKVodavi – Tecom – DHSEdigital/Comdial DX-80Tadiran – Launched Emerald ICEFounded XBLUE – Focus on Small Business Market
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Market ConditionsSmall Business Market – Not a Priority for Main
Players
Technology Over Value
Keeping up with Cisco
Focus on Value - XBLUE 45p VM card
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Guerilla Marketing“Marketing Warfare” by Ries and Trout
Compares War and Marketing Strategies
# 1 - Defense
# 2 – Offense
Others – Flanking Position
Small – Guerilla Warfare
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“XBLUE Gorilla”Designer Series Phones
Champions Series Phones
Blue/Green HD LEDs
Be Memorable, Be Unique
End-user appeal
May gain attention, buys charcoal phones
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Small Business ResellerReseller knows the market
Focus on value remains
“Why do you want VoIP?”
Manufacturer’s Support – Entry level
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Product PlanFocus on Value – determines your plan
Maintain and enhance the workhorse stability and reliability of digital voice processing
Redesign to eliminate cost
Add top two VoIP killer apps, remote worker and remote office
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Blanketing Small Business
Good
Better
Best
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Absolute Best ValueProduct - Substance
Marketing – Style
Reseller – Knowledge, Experience & Common Sense
EQUALS
“Best Value”
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A winning Combination
X16X16 X1645p 45p45pXplus100 Xplus100Xplus100X16 X16X16X16 45p45pX16 45p 45p45pX16 Xplus100