inbound marketing 101 workshop presentation for seedstarts latam conference 2016

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Inbound Marketing 101 By: Jorge Luis Soto Co-founder & CEO at Freedeo.io @Sotoventures

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Page 1: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Inbound Marketing 101

By: Jorge Luis Soto Co-founder & CEO at Freedeo.io

@Sotoventures

Page 2: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Who the fu%k am I?“Serial technology founder” since 2003

Campus Communications (WiMax, Mesh Networking, 2003) Sotowireless Communications (WiFi as a service, 2004)

MyTripz (social network for travel, 2005) MusiqJive (MTV for local musicians, 2007)

HotBar (Conduit clone, white-label browser toolbar, 2008) PrentNow (SaaS for property managers), 2008)

Incubator55 (SaaS for market researchers at brands, 2009) Feedgen (SaaS for inside sales reps, 2009)

Sales4Startups (B2B Sales Education for Startups, 2011) Dashtab (2nd try at Feedgen, 2014)

Sotoventures Media (Educational media for startup founders, 2015)

Page 3: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

12NEVERQUIT.EVER.

Page 4: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Who the fu%k am I?Today, Co-founder and CEO at Freedeo, “Uber for Video Production”

However, I did take jobs:Door-to-door sales with Southwestern Company

KickApps, SaaS for Online Communities

MoPub, 1st hire, grew prospecting, sales operations, inside sales, sold to Twitter in 2013.

Page 5: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

WHAT IS INBOUND MARKETING?Inbound marketing is about using marketing to bring potential customers to you, rather

than having your marketing efforts fight for their attention - HubSpot

On and offline marketing stuff you do to drive leads/signups - Me

Page 6: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016
Page 7: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Your marketing channels

Website/Blog(owned)

Social Media(earned/paid)

Events(hybrid)

Page 8: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

What do I do now?

Page 9: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Launch a constantly branded experience

#1

Case Study: #Freedeo & #YouNeedVideo

Page 10: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

What are your brand’s keywords?

#2

Page 11: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Thought leadershipown your keywords!

#3

Page 12: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Write blog posts!#4

Page 13: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Optimize with forms#5

Page 14: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Interviews, Updates, Tips#6

Example YouTube Webcast

Page 15: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Add audio/visual media#7

Page 16: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Identify Influencers#8

Page 17: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

Promote, engage, share!#9

All channels! Go Nuts!!! Track!

Page 18: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

IT’S OVER!FOLLOW ME!!!

Page 19: Inbound Marketing 101 Workshop Presentation for SeedStarts LatAm Conference 2016

@SOTOVENTURES