inbound marketing at euromax

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Nadya Pominova digital marketer at Euromax

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Page 1: Inbound marketing at Euromax

Nadya Pominova digital marketer at Euromax

Page 2: Inbound marketing at Euromax

We are at the beginning of our road

Page 3: Inbound marketing at Euromax

But the main thing is that we have a roadmap.

Page 4: Inbound marketing at Euromax

Our roadmap is our vision

But the main thing is that we have a roadmap.

Page 5: Inbound marketing at Euromax

Our vision is to make Cochlear fashionable

Page 6: Inbound marketing at Euromax

Why so serious?

Page 7: Inbound marketing at Euromax

AwarenessA big problem is

Page 8: Inbound marketing at Euromax

There is information about implants in Russian, but:

not organized properly

sometimes it’s hard to understand

it’s just a common practice, not a sales tool

Page 9: Inbound marketing at Euromax

We bet on the content

Page 10: Inbound marketing at Euromax

Website

Just a place to lead traffic to

Page 11: Inbound marketing at Euromax

Landing pages

As a tool for getting contacts

Page 12: Inbound marketing at Euromax

Materials to download help us get contacts

Whitepapers

Page 13: Inbound marketing at Euromax

SEO trust contacts social shares

Blog

Page 14: Inbound marketing at Euromax

Patients’ stories

Page 15: Inbound marketing at Euromax

Youtube Channel

To be foundhttps://www.youtube.com/channel/UCQvTdad6GZfzDGxZ9CqSWSQ

Page 16: Inbound marketing at Euromax

A little bit later

Page 17: Inbound marketing at Euromax

SMM

Page 18: Inbound marketing at Euromax

So what do we need from Cochlear?

Page 19: Inbound marketing at Euromax

So what do we need from Cochlear?

Just an access to media library

Page 20: Inbound marketing at Euromax

Thank you!