inbound marketing for fundraising
DESCRIPTION
Inbound Marketing presentation made to Association of Fundraising Professionals, Hampton Roads Chapter, Norfolk, VA on September 18, 2012 by Douglas Burdett, Principal, Artillery.TRANSCRIPT
INBOUND MARKETINGAssociation of Fund Raising Professionals, Hampton Roads Chapter
September 18, 2012
Fundraisers:I Feel
Your Pain
"The irony is that while there have never been more ways to reach consumers, it's never been harder to connect with consumers.”
Outbound vs. Inbound
AdvertisingDirect Mail
Telemarketing
BloggingSEO
Social Media
1. Get Found Online
• Keyword Research
• Persona Development
•Website
• SEO
• Blogging
• Social Media
Persona Development
Website• Easy to Navigate
• Professional Appearance
• Mobile Ready
• Search Engine Friendly
• Easy to Update
Rand Fishkin
Think Like a Publisher
Blogging
“No matter what, the very first piece of social media real estate I'd start with is a blog.”
-Chris Brogan
Social Media
“Content is fire. Social media is gasoline. “
-Jay Baer
2. Convert Visitors & Leads
• Offers
• Calls to Action
• Landing Pages
• Segment Leads
• Lead Nurturing
Calls to Action
Calls to Action
Landing Pages
Segment Leads
Lead Nurturing
3. Analyze & Improve
Photo Credits
• http://www.flickr.com/photos/jromero88/3918295996/
• http://www.flickr.com/photos/chrisdlugosz/3402959067/
• http://www.flickr.com/photos/adenocorticotropina/336295941/
• http://www.flickr.com/photos/brianholsclaw/572854948/
• http://www.flickr.com/photos/glasgows/164624699/
• http://www.flickr.com/photos/kriztofor/3724503239/