inbound marketing - seo
TRANSCRIPT
Inbound MarketingSEO
Basics
What’s a Search Engine?
What is Pagerank?
What’s a SERP? Paid
PaidOrganic
Keywords
Keywords
Brainstorm
Keywords
Research
Keywords
Leverage
1) URL
2) Navigation
3) Headings
4) Anchor text5) Alt text
Cooperation
Quantity & Consistency
Search engines love dynamic sites
Sitemaps & Navigation
Give crawlers a map
Architecture
<body bgcolor="#ffffff" topmargin=0 leftmargin=0 marginwidth=0 marginheight=0 scrolling="no"> <script LANGUAGE="JavaScript" type="text/javascript">window._writeEmbed("","main_ver8.swf","100%","100%","#ffffff","best","8");</script> </body>
Flash looks nice,but doesn’t optimize
Link Building
Active
Comment, exchange
Passive
Sharing your content
Analyze
Thank You
Email:[email protected]
Blog:domesticatingit.com
Twitter:@JonDiPietro
Book:“Social Media for Engineers & Scientists”leftbrainhandbook.com