inbound marketing services 2016 [unfunnel capabilities snapshot]
TRANSCRIPT
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AGENDA
1 Who we are
2 What we do
3 Who we have done it for
4 How we’re going to do it
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WHO IS UNFUNNEL?
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Joey BarkerMarketing Technology + SEO Consultant
• Hubspot Partner Since Aug 2013
• 40+ Hubspot Customers
• Originally from High Point, NC
• SEO + Lead Generation Expert
• Hubspot Lead & MarTech Coach
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2 WHAT WE DO...
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WHAT WE DO1) SEO & social integration for increased relevant web traffic
2) Wordpress site development that turns your online
business hub into a lead generator and sales machine
3) Marketing automation and lead management services
4) Product Launch Campaigns
5) Training
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3 WHO WE’VE DONE IT FOR...
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Keyword Trends (High Traffic, Low Competition)
1)Measuring ROI
2)Social Campaign Examples by Specific
Company or Niche
3)Market Entry and Feasibility
4) Strategies For Targeted Markets
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4 HOW WE DO IT...
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5 Key Elements of Success
1)Centralized Blog & Email / Social Distribution
○More Pages = Keyword Rankings + Higher Engagement○Engagement = Social Backlinks + Non-Brand Keywords
2)Lead Generation via Landing Pages w/ Offers
○Creates more pages + ranking opps
3)Optimizing Images + Multimedia Integration
4)YouTube/SlideShare/G+ = Content Diversity
5)Mobile Site Speed & Text-To-HTML Ratio
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USING TRAFFIC TEMPERATURE
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SEO QUICK WINS1 Unique Page Descriptions
•75% of users never go further than the first page of search results.
2 Spread Your Content Further• Just One Blog Post = Checklist or Case Study + Video + Slideshare + Social Lead Gen
3 Use Non-BRANDED Keywords In Title Tags• Your URL already ranks your for your brand name - diversify for quick wins per web
page and/or blog post
4 Segment Your Blog & Portfolio• With Hubspot lists and personas builder, there’s no need to send the same content to
Travel & Tourism as you would to other niche markets
5 Enhance Lead Gen via Adwords Campaigns•Game your Adwords Quality Score via Organic Ranking boosts. This causes
increasingly higher keyword rankings for your Landing Pages at MUCH LOWER cost.
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TARGETING PERSONAS
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Secret Formula = Test + Teamwork
1) Who are your dream clients?
2) Where can you find them??
3) What will you use to attract them?
4) What result do you want to give them?
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Start educating new hires on your target personas from Day 1.
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TACTICS + TIMELINE
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WHAT IS PIXEL THEORY?More Pages = Higher Conversion Rates
For Example…
1) If the AVG # of touches needed to sell in B2B = 12 to 14...
2) Send Google Adwords Campaign To Blog Post FIRST
3) Lead Gen Offer In Blog Post
○ Versus Sending Directly To Offer Requesting Email
4) Retarget Users Who Leave The Website (GDN)
5) More Pixels = More Pages + Rankings + Conversions
ALL from just ONE piece of content!
Let me show you a tactical example of this concept...
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Blogging For SEO + Leads [CLICK]
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–Due to Slideshare, Pulse and Groups
❑ Google+
–Few people know hashtags rank you for keywords
–Namely since the addition of Periscope
–Raw Power of Backlinks From #1 social website
SOCIAL PROSPECTING
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❑ Increase total web traffic & engagement by
40% in 90 days
❑ Increase total number of targeted leads by at
least 50% in 2016
❑ Generate minimum 3 new clients in Year One
SMART Goals + Objectives
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QUESTIONS?