inbound marketing tools in community education and information dissemination · 2015-11-05 ·...
TRANSCRIPT
Inbound Marketing Tools in Community
Education and Information Dissemination Michelle Rojas-Soto, MS, MBA
What is Inbound Marketing?
Inbound Marketing
Resources
Inbound Marketing at the USC UCEDD by the Numbers
• Hubspot Inbound Marketing Certification (free):
http://www.hubspot.com/inbound-marketing
• Hubspot non-profit marketing blog and free e-
books:
http://blog.hubspot.com/marketing/topic/nonprofit
• Marketo Inbound Marketing Cheat Sheet (free):
http://www.marketo.com/cheat-sheets/inbound-
marketing/
• CiviCRM (free, specifically designed for mission-
driven organizations; integrates with Wordpress,
Joomla and Drupal websites):
http://www.civicrm.org
• Trello collaborative project management (free):
https://trello.com/
114 files and products
15,000 downloads
6 months
Acknowledgements: Susan Kanegawa, for her work producing the webinars; Olawumni Aakinsilo for her generous help with the website.
Case Study: Community Education at the USC UCEDD