WALLSTREAM INBOUND MARKETING THE OMNICHANNEL FLOW

GOALS OF CAMPAIGN

/ INSPIRE THESE target groups

/ EXPLAIN Possibilities OF SMART Signage

/ REACH & convince DEcision MAKERS

/ REACH “SMART SIGNAGE” RETAIL TARGET GROUPS

/ BUILD RELEVANT DATABASE & INTERACTION

INBOUND MARKETING FLOW

CAMPAIGN TOPIC & content FLOW

CONTACT CONTENT TYPE CONTENT TITLE

1

2

3

4

5

FREE GUIDE

E-MAIL 1

E-MAIL 2

MAIL 3 + CASE

MAIL 4

THE DEFINITIVE OMNICHANNEL GUIDE

4 reasons why digital signage displays ...

A DIGITAL SCREEN IN YOUR SHOP ...

CASE STUDY HUNKEMOLLER

Q & A about digital SIGNAGE

DATE

x

x +14

X + 28

x + 42

X + 56

TOPIC : OMNICHANNEL

1

1. E-MAIL MARKETING / WHO IS WHO IN MARKETING DATABASE

direct CONTACT

DOWNLOAD GUIDE / LANDING PAGE

+/- 2500 CONTACTS - 12 BATCHES - FR & NL MAILS

2. SOcial Media ADS / LINKEDIN, TWITTER & FACEBOOK

DOWNLOAD GUIDE / LANDING PAGE

DOWNLOAD GUIDE / LANDING PAGE

LINKEDIN

TWITTER

2

LANDING PAGE / DATA CAPTURING

HUBSPOT DATA CAPTURING

FORM : NAME, SURNAME, E-MAIL, FUNCTION, VERTICAL

FIRST DATA RESULTS ON LANDING PAGE SUBSCRIPTIONRESULTS FROM MAY 08 TILL MAY 27

127 FORM SUBSCRIPTIONS, some RANDOM names :

DOMINIQUE DE PAUl : DIRECTOR BUSINESS TRANSFORMATION AT MOBISTAR

ALVIN HUISMAN : CRM Omni-channel Manager at Delhaize Group

Martine Rysman : Head of Media Processing at BNP Paribas Fortis

MARK LENS : CEO AT EuroSys

STEFAN CALLEBAUT : Business Analyst eCommerce AT VERITAS

TAMARA DAUMERIE : CRM & Digital Communication Manager at Van den Borre

...

3

WORKFLOWAUTOMATICally GENERATED MAILINGS

direct CONTACT

READ ARTICLE

example : first follow-up mail

FIRST DATA RESULTS MAIL ONEFLOW STARTED ON MAY 27

VISUAL FLOW EXAMPLE : BAPTISPTE VAN OUTRYVE : Director PR & Corporate Communication at Carrefour Belgium

LEAD SCORINGPOINTS GIVEN FOR EVERY ACTIONto become a HOT LEAD

LEAD SCORINGPOINTS GIVEN FOR EVERY ACTIONto become a HOT LEAD

4

NEW RELEVANT WORKFLOWS TO DATABASE

AUTOMATIC TARGETTED NEWSLETTERS

REPEAT & OPTIMIZE