Inbound Restaurant Marketing

Make your marketing dollars work harder for you.

Sunday, 25 August 13

What the heck is inbound marketing?

...and why should I even care?

Sunday, 25 August 13

Inbound marketing is advertising of a

restaurant through blogs and social

mediaand other forms of content marketing

Sunday, 25 August 13

What inbound marketing isn’t.

...just so you know ;)

Sunday, 25 August 13

buying ATTENTION.radio ads.print marketing.

...this is outbound marketing.

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Inbound marketingearns the attention

of customersand is there when

customers are ready to look for it.

Sunday, 25 August 13

Outbound restaurant marketing

buys, begs or bugs their way in.

via paid ads, press releases or sales people

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Inbound restaurant marketing is more

valuable

...as customers are already in ‘evaluation mode’ searching for suitable restaurant

options.

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5inbound

marketing destinations you must be findable on.

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1Your own websiteonline booking

designed for mobile latest menu

opening hourslinks to 3rd party articles

all wrapped up in a visually beautiful design

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2 Google Places

Sign up here: http://www.google.com/business/placesforbusiness/ it’s FREE!

Sunday, 25 August 13

3 social media

twitter.com/1024HB facebook.com/elephanthillwinery

FREE to use $6-20 a promoted post

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4 Where locals go

Get at least 2 articles on here: http://tweet2eat.co.nz/signup/

Sunday, 25 August 13

5Where tourists go

Get a free listing here: http://www.hawkesbaynz.com/

index.php/food-wine/restaurants-cafes

Rank high on here: http://www.tripadvisor.com/

Restaurants-g1967368-Hawke_s_Bay_Region_North_Island.html

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3outbound

marketing costs you can cut.

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1Newspaper

advertising....short 24 hour ad life is costly and

ineffective and unmeasurable.

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2Print magazines

...great for the ego, but still costly and unmeasurable.

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3Radio advertising

...listeners are spread over too many radio stations.

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What else should I be checking?

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Google your restaurant name

Make sure you’ve got an ‘official word’, ‘2nd opinion’

and ‘locals choice’ listing.Sunday, 25 August 13

Google ‘Hawke’s Bay restaurants’

you should be present on at least 3 different search

engine results like this one.Sunday, 25 August 13

Compare your audience with local foodies @Tweet2eatHB

Compare here: https://followerwonk.com/compareGet more by following Tweet2eat fans or by becoming a paid member.

Sunday, 25 August 13

Setup a buffer account and schedule Facebook

and Twitter posts.

Get Buffer here: https://bufferapp.com

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Photograph your dishesand share on social media in real-time.

Pro tip: Make it a daily kitchen task. Take photos on a a dedicated iTouch with wifi built in for just $349

http://www.apple.com/nz/ipod-touch/features/Sunday, 25 August 13

Get on your best customers home screen.

Get a mobile app like this 1024.tweet2eat.co.nz. and get more ‘spur of the moment’ bookings.

Sunday, 25 August 13

Know why your customers keep

coming back to you.

...and keep doing that. Simple.

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Need more help?Just ask.

ryan@tweet2eat.co.nz 021 557 627Sunday, 25 August 13