Inbound Statistics SlidesTemplate Resources for

Partners

TABLE OF CONTENTS

1 Blogging

2 Social Media

3 SEO & Keywords

4 Conversion Paths

5 Email

6 Marketing Automation

7 Marketing Analytics

8 Sales & Marketing Alignment

1 Blogging

Blogging

• There are 31% more bloggers today than there were three years ago• 46% of people read blogs more than once a day• Most people read 5-10 blogs• Nearly 40% of U.S. companies use blogs for marketing purposes• Blog frequency impacts customer acquisition. 92% of companies

who blogged multiple times a day acquired a customer through their blog• 57% of marketers acquired customers from blogging• Companies that blog 15+ per month get 5x more traffic than

companies that don’t blog• Companies that increase blogging from 3-5x/month to

6-8x/month almost double their leads• An average company will see a 45% growth in traffic when

increasing total blog articles from 11-20 to 21-50

Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.

BloggingCreate long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.

IMPACT OF MONTHLY BLOG ARTICLESON INBOUND TRAFFIC

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BloggingCreate long-lasting marketing assets by publishing blog articles optimized to get found and generate leads.

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IMPACT OF MONTHLY BLOG ARTICLESON INBOUND LEADS

2 Social Media

Social Media

• The world is becoming more social: 4.6 average hours per week worldwide• 84% of B2B marketers use social media in some form• 59% of marketers are using social media for 6 hours or more each week• 83% of marketers indicate that social media is important for their business• Social media has a 100% higher lead-to-close rate than outbound marketing• Social media use in the U.S. has increased by 356% since 2006

Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers.

Social Media: Facebook

• 42% of marketers say Facebook is critical or important to their business• Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%• 80% of U.S. social network users prefer to connect to brands through Facebook• An average company saw a 185% increase in traffic after reaching 1,000 Facebook likes

Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers.

Social Media: Facebook

Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers.

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IMPACT OF COMPANY FACEBOOK REACHON INBOUND TRAFFIC

Social Media: Google+

• As of April 2012, Google+ has 170 million active users• As of January 2012, American users spent an average of 3.3 minutes on Google+•Websites using the +1 button generate 3.5x the Google+ visits than sites without the button•Over 40% of marketers report that Google+ is "useful to critical“•Google+ is expected to attract 400 million users by the end of 2012

Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers.

Social Media: Twitter

• Companies with 51 to 100 followers generate 106% more traffic than those with fewer than 25• 44% of marketers acquired customers from Twitter•More than ½ of active Twitter users follow companies, brands or products on social networks• 79% of U.S. Twitter users are more likely to recommend brands they follow• 67% of U.S. Twitter users are more likely to buy brands they follow• Companies that use Twitter average 2x more leads per month than those that do not

Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers.

Social Media: Twitter

Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers.

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TWITTER FOLLOWERS

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IMPACT OF COMPANY TWITTER REACHON INBOUND TRAFFIC

Social Media: Pinterest

• Pinterest is the 3rd most popular social network in the U.S. in terms of traffic• As of February 2012, Pinterest had accumulated 10.4 million users• Pinterest is retaining and engaging users as much as 2-3x as efficiently as Twitter was at a similar time in their history•Daily Pinterest users have increased by more than 145% since the beginning of 2012

Publish and track messages across multiple platforms and accounts with suggested times for increasing reach. Monitor the social activity of your leads and customers.

3 SEO

SEO & Keywords

• 61% of global Internet users research products online• 44% of online shoppers begin by using a search engine•Worldwide, we conduct 131 billion searches per month on the web• 57% of TV viewers use the web simultaneously• 60% of all organic clicks go to the top three organic search results• 75% of users never scroll past the first page of search results• Companies that blog have 97% more inbound links• The average click-through rate for paid search in 2010 (worldwide) was 2%

Discover which keywords will bring the best organic traffic to your site and analyze your paid search campaigns.

4 Conversion Paths

Landing PagesCapture inbound leads through your website with landing pages that are easy to customize, A/B test, personalize, and track.• Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10• 48% of marketers build a new landing page for each marketing campaign• 68% of B2B businesses use landing pages to garner a new sales lead for future conversion• 16% of landing pages are free of navigation bars• Businesses with over 40 landing pages got 12x more leads than those with only 1 to 5 landing pages

Landing PagesCapture inbound leads through your website with landing pages that are easy to customize, A/B test, personalize, and track.

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IMPACT OF NUMBER OF LANDING PAGESON LEAD GENERATION

5 Email

EmailSend personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective.

• 59% of B2B marketers say email is the most effective channel in generating revenue• Relevant emails drive 18x more revenue than broadcast emails• Personalized emails improve click-through rates by 14%, and conversion rates by 10%• Lead nurturing emails get 4 to 10 times the response rate compared to standalone email blasts• Companies that excel at lead nurturing have 9% more sales reps making quota• “Secrets” is the most clicked lead nurturing subject line word• “Posts” and “Jobs” is the most clicked subject line words• Your most recent subscribers are the most likely to click through

6 Marketing Automation

Marketing AutomationTrigger email messages and activities within your contact records, CRM or other 3rd party software to personalize and automate your marketing strategies. • B2B marketing automation industry will reach $325 million in revenue by end of 2011• By 2020, customers will manage 85% of their relationship without talking to a human• The adoption of marketing automation technology is expected to increase by 50% by 2015•Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years• 50% of qualified leads are not ready to purchase immediately

Marketing AutomationTrigger email messages and activities within your contact records, CRM or other 3rd party software to personalize and automate your marketing strategies. • Companies that excel at lead nurturing generate 50% more sales

ready leads at 33% lower cost• Businesses that use marketing automation to nurture prospects

experience a 451% increase in qualified leads• Nurtured leads make 47% larger purchases than non-nurtured

leads• Companies that automate lead management see a 10% or greater

increase in revenue in 6-9 months• Companies with mature lead generation and management

practices have a 9.3% higher sales quote achievement rate• Event triggered marketing can potentially save 80% of your direct

mail budget• Marketing Automation leads to 15% savings on creative

production and 5% reduction in marketing waste

7 Marketing Analytics

Marketing Analytics

• CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years• Spending on marketing analytics is expected to increase 60% by 2015• By 2013, lead management campaigns integrating 4 or more digital channels outperformed single- or dual-channel campaigns by 300%• As of 2014, over 40% of large complex marketing organizations have developed a pace-layered application approach to integrated marketing

8 Sales & Marketing Alignment

Sales & Marketing Alignment

• 50% of leads are qualified, but not yet ready to buy•Only 25% of leads are legitimate and should advance to sales• 79% of marketing leads never convert into sales, with lack of lead nurturing as the common cause• 61% of B2B marketers send all leads directly to sales, however only 27% of those leads are qualified• Just 56% of B2B organizations verify valid business leads before they are passed to sales• Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost

Sales & Marketing Alignment (cont’d)

• 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads• 25% of marketers who adopt mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads• Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate• Companies that excel at lead nurturing have 9% more sales reps making quota•Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads•Nurtured leads make 47% larger purchases than non-nurtured leads