inbound.org presentation - 20130716
TRANSCRIPT
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2013.7.16 @ Inbound.org
Are You Inboundy? Marketing in the age of information flood. Nori Takahiro CEO/CoFOUNDER of Marketing Engine,Inc.
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We need new rules of game.
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Idea. �
Information flood
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平成13 14 15 16 17 18 19 20 21年度
Trend of amount of information
Amount of Information produced.
Amount of Information can be consumed .
Source: Institute for Information and Communications Policy, 2011.8
2001 2002 2003 2004 2005 2006 2007 2008 2009
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Companies bombard us with advertisements everyday,
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Companies bombard us with advertisements everyday, but most of the time they are not really worth reading!
- content marketing conference 2013 Singpore/Hongkong
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your mindset.
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How can advertising message be useful?
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Landing Page
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Landing Page ‖
Another Ads…
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5% conversion rate
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?/day
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5% conversion rate
95%
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Idea. �
Information flood
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Barter Trade / Equal Value
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!
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selective attraction
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Create Useful Content. Make Yourself Publisher. The first step to become inboundy
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Build Content Asset
= Build Relationship
= Build Credibility
= Get Lead
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Making Content Is
Sowing Seed
in the web.
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Farmer Is
Inboundy.
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INBOUND CONTENT STRATEGY
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It’s Time to Change Your Marketing Mindset.
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OR
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株式会社マーケティングエンジン 高広伯彦 Nori Takahiro