incaynamo fish peak challenge - 2015.2

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Page 1: Incaynamo Fish Peak Challenge - 2015.2
Page 2: Incaynamo Fish Peak Challenge - 2015.2

Incaynamo is the Amazing Race that AIESEC in Peru celebrates every six months in order to find themost courageous Curacas and Ayllus from the Four Suyos of the Empire.

However, during the last period, the Empire has suffered of a leadership crisis because people hadlost faith in their own purpose and potential. The Empire was increasingly vulnerable of falling back intocorruption, inequality and economic decline.

The situation was very worrying!!

And when least expected, a small group of young people decided to transform the youth leadershipmovement of the empire to bring back peace and sustainable development. The movement was namedDynamo.

But they could not create a disruptive impact unless they developed massively prideful and ambitiousLeaders. So, they decided to challenge all the Etnias of the Empire in order to respond the call to ACTION!!

Thus was created this special version of Incaynamo: The Dynamus Amazing Race.

Page 3: Incaynamo Fish Peak Challenge - 2015.2

W hy Incaynamo?

Page 4: Incaynamo Fish Peak Challenge - 2015.2

Incaynamo Nomenclature

Inca :: MCP

Imperial Council: MCVPs

Curaca Master :: LCP

Curaca Senior :: VP

Curaca Junior :: PM

Empire :: AIESEC in Perú

Suyo :: Exchange Program

Etnias :: “Program Tiers” (It’s notexactly as OD Model but it works)

Ayllu :: LC Corner

Incaynamo :: The DynamusAmazing Race

Page 5: Incaynamo Fish Peak Challenge - 2015.2

Tahuantinsuyo (Empire

Page 6: Incaynamo Fish Peak Challenge - 2015.2

Aiesec in Peru

Incaynamo [ August 1st week | December 1st week ]

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Trophy and certif icate for the best Ayl lu (LC C orner) of each Etnia!! (12 prizes)

& T-shirts for al l the Ayl lu (LC C orner)

Page 12: Incaynamo Fish Peak Challenge - 2015.2

Communicational Plan

#2015Now #BeDynamo #GoPeru

Support other Local Entities with the hashtag #GoXYZ. Example: #GoChiclayo or #GoLima or #GoTacna

Page 13: Incaynamo Fish Peak Challenge - 2015.2