incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on;...

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Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results of survey amongst patients’ organizations in the new EU Member States and candidate countries Emily Peasgood Incite

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Page 1: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action

Impact on HealthcareResults of survey amongst patients’ organizations in the new EU Member States and candidate countries

Emily PeasgoodIncite

Page 2: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

22Incite Marketing Planning 2012©

The objective of the research was to hear the views of patients and carers about the impact, if

any, that there has been on the healthcare situation in their country, since joining the EU

Page 3: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

33Incite Marketing Planning 2012©

The survey was completed by people with a chronic medical condition or carers of those with a chronic condition

Recruitment via two channels

Contact details provided by patient organisations in

each market

The survey was posted on patient websites

The survey was conducted online in local languageIt was live throughout March, April and May 2013

1 2

Page 4: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

44Incite Marketing Planning 2012©

In total 286 people completed the survey from the 15 countries

Czech Republic 2 Slovakia 37

Estonia 13 Slovenia 9

Hungary 21 Cyprus 23

Latvia 46 Bulgaria 26

Lithuania 14 Croatia 14

Malta 7 Serbia 2

Poland 3 Macedonia 53

Romania 16

Page 5: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

55Incite Marketing Planning 2012©

The results show that access to quality healthcare is a big problem

Page 6: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

66Incite Marketing Planning 2012©

Access to screening and prevention policies

Waiting times for products and services

Availability of products and services - at home and abroad

Access to good quality hospitals and HCPs

Page 7: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

77Incite Marketing Planning 2012©

Patients and carers are worried about the impact that

the economic crisis in their country has had on healthcare

Page 8: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

88Incite Marketing Planning 2012©

...the government is decreasing the budget for healthcare

...the burden on patients for co-payment for treatment is increasing

...the number of new drugs which enter the market is decreasing

50%

41%

27%

24%

27%

29%

Strongly agree Somewhat agree

Due to the economic crisis in my country…

74%

68%

56%

Page 9: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

99Incite Marketing Planning 2012©

49% of respondents feel that waiting time for

medicines, products and services has

worsened since joining the EU

Page 10: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

1010Incite Marketing Planning 2012©

Price of medicines

Sustainable funding of the healthcare system

Co-payment level

Waiting time for treatment (medicines, products and services)

Reimbursement level

41%

35%

29%

28%

21%

23%

16%

23%

21%

23%

Significantly worsened Slightly worsened

64%

51%

52%

49%

43%

Page 11: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

1111Incite Marketing Planning 2012©

There are a number of access and quality issues that need to be addressed urgently

Page 12: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

1212Incite Marketing Planning 2012©

Ensuring sustainable funding of the healthcare sys-tem

Improving the waiting time for treatment (medicines, products and services)

Developing more screening and prevention policies

Making treatment (medicines, products and services) more available

Improving the health infrastructure (equipment and conditions in hospitals)

Improving the quality of the service provided by HCPs to patients

Improving access to innovative therapies (drugs, technologies and services)

81%

73%

68%

66%

60%

59%

56%

15%

20%

25%

25%

28%

29%

32%

Very urgent Fairly urgent

97%

93%

93%

91%

88%

88%

88%

Page 13: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

1313Incite Marketing Planning 2012©

Patients and carers what to see changes to improve the healthcare situation in their country

Page 14: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

1414Incite Marketing Planning 2012©

Introducing the right of patients to receive treatment abroad at the expense of the national health insurance funds provided that the treatment is unavailable in their

country

Implementing affordable pricing of medicines which take into account the average income of your country

Specially tailored programmes to meet the specific needs of different patient groups (i.e. actions tailored to

specific chronic diseases)

Additional EU funding for low-income countries to be allocated to health systems reform

68%

66%

65%

65%

25%

24%

26%

24%

Will improve significantly Will improve somewhat

93%

91%

91%

89%

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1515Incite Marketing Planning 2012©

To conclude…

Page 16: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

1616Incite Marketing Planning 2012©

Access to healthcare, with all its elements - hospitals, doctors, infrastructure, medicines etc., is one of the main

concerns for patients and carers

The economic crisis has had an impact on healthcare systems and subsequently had an impact on the lives of

patients

New and innovative approaches to increase access and sustainability of the EU healthcare systems should be

exploredFor example better collaboration, exchange of best practice, quality standards, sustainable pricing etc.

Page 17: Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results

1717Incite Marketing Planning 2012©

A St Ives Group company

Thank you!

Contact details:

6TH Floor, The Place175 High HolbornLondonWC1V 7AA

Telephone: +44 (0)20 7438 4950Website: www.incite.ws