incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on;...
TRANSCRIPT
Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action
Impact on HealthcareResults of survey amongst patients’ organizations in the new EU Member States and candidate countries
Emily PeasgoodIncite
22Incite Marketing Planning 2012©
The objective of the research was to hear the views of patients and carers about the impact, if
any, that there has been on the healthcare situation in their country, since joining the EU
33Incite Marketing Planning 2012©
The survey was completed by people with a chronic medical condition or carers of those with a chronic condition
Recruitment via two channels
Contact details provided by patient organisations in
each market
The survey was posted on patient websites
The survey was conducted online in local languageIt was live throughout March, April and May 2013
1 2
44Incite Marketing Planning 2012©
In total 286 people completed the survey from the 15 countries
Czech Republic 2 Slovakia 37
Estonia 13 Slovenia 9
Hungary 21 Cyprus 23
Latvia 46 Bulgaria 26
Lithuania 14 Croatia 14
Malta 7 Serbia 2
Poland 3 Macedonia 53
Romania 16
55Incite Marketing Planning 2012©
The results show that access to quality healthcare is a big problem
66Incite Marketing Planning 2012©
Access to screening and prevention policies
Waiting times for products and services
Availability of products and services - at home and abroad
Access to good quality hospitals and HCPs
77Incite Marketing Planning 2012©
Patients and carers are worried about the impact that
the economic crisis in their country has had on healthcare
88Incite Marketing Planning 2012©
...the government is decreasing the budget for healthcare
...the burden on patients for co-payment for treatment is increasing
...the number of new drugs which enter the market is decreasing
50%
41%
27%
24%
27%
29%
Strongly agree Somewhat agree
Due to the economic crisis in my country…
74%
68%
56%
99Incite Marketing Planning 2012©
49% of respondents feel that waiting time for
medicines, products and services has
worsened since joining the EU
1010Incite Marketing Planning 2012©
Price of medicines
Sustainable funding of the healthcare system
Co-payment level
Waiting time for treatment (medicines, products and services)
Reimbursement level
41%
35%
29%
28%
21%
23%
16%
23%
21%
23%
Significantly worsened Slightly worsened
64%
51%
52%
49%
43%
1111Incite Marketing Planning 2012©
There are a number of access and quality issues that need to be addressed urgently
1212Incite Marketing Planning 2012©
Ensuring sustainable funding of the healthcare sys-tem
Improving the waiting time for treatment (medicines, products and services)
Developing more screening and prevention policies
Making treatment (medicines, products and services) more available
Improving the health infrastructure (equipment and conditions in hospitals)
Improving the quality of the service provided by HCPs to patients
Improving access to innovative therapies (drugs, technologies and services)
81%
73%
68%
66%
60%
59%
56%
15%
20%
25%
25%
28%
29%
32%
Very urgent Fairly urgent
97%
93%
93%
91%
88%
88%
88%
1313Incite Marketing Planning 2012©
Patients and carers what to see changes to improve the healthcare situation in their country
1414Incite Marketing Planning 2012©
Introducing the right of patients to receive treatment abroad at the expense of the national health insurance funds provided that the treatment is unavailable in their
country
Implementing affordable pricing of medicines which take into account the average income of your country
Specially tailored programmes to meet the specific needs of different patient groups (i.e. actions tailored to
specific chronic diseases)
Additional EU funding for low-income countries to be allocated to health systems reform
68%
66%
65%
65%
25%
24%
26%
24%
Will improve significantly Will improve somewhat
93%
91%
91%
89%
1515Incite Marketing Planning 2012©
To conclude…
1616Incite Marketing Planning 2012©
Access to healthcare, with all its elements - hospitals, doctors, infrastructure, medicines etc., is one of the main
concerns for patients and carers
The economic crisis has had an impact on healthcare systems and subsequently had an impact on the lives of
patients
New and innovative approaches to increase access and sustainability of the EU healthcare systems should be
exploredFor example better collaboration, exchange of best practice, quality standards, sustainable pricing etc.
1717Incite Marketing Planning 2012©
A St Ives Group company
Thank you!
Contact details:
6TH Floor, The Place175 High HolbornLondonWC1V 7AA
Telephone: +44 (0)20 7438 4950Website: www.incite.ws