inclusive design: definitions and challenges
DESCRIPTION
How to enable everyone to participate confidently and independently in everyday activities through inclusive design.TRANSCRIPT
INCLUSIVE DESIGNHow to enable everyone to participate confidently and independently
in everyday activities through design.
INCLUSIVE DESIGNUniversal design | Design for all
The British Standards Institute (2005) defines inclusive design as "The design of mainstream products and/or services that are accessible to, and usable by, as many people as reasonably possible ... without the need for
special adaptation or specialised design."
When we apply the term to interfaces, it doesn’t mean that interfaces should be equal for everyone; rather, it means that they should be equally
accessible to everyone, and equally empowering no matter what the user’s skill level or familiarity.
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
It’s important that the product is accessible to more people, without being compromised for advanced users.
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
INCLUSIVE DESIGN IS NOT
Simply a stage that can be added in the design process.
Adequately covered by a requirement that the product should be easy to use.
Solely about designing products for a particular capability loss.
Naively implying that it is always possible (or appropriate) to design one product to address the needs of the entire population.
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
A cockpit needs to be understand and used by Pilots. So you don’t need to design with blind people in mind, because they’ll never be able to fly a
plane.
Designed for people. Designed for everyone.
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
ETHOS OF INCLUSIVE DESIGN
People within the population have a range of different
capabilities and skills, past experiences,
wants and opinions.
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
A typical misguided viewpoint is that someone is either
disabled or fully able.
ETHOS OF INCLUSIVE DESIGN
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
Failure to correctly understand the users can result in products
that exclude people unnecessarily and leave many more
frustrated.
ETHOS OF INCLUSIVE DESIGN
O N L I N E D E P A R T M E N T
People within the population have a range of different
capabilities and skills, past experiences,
wants and opinions.
A typical misguided viewpoint is that someone is either
disabled or fully able.
Failure to correctly understand the users can result in products
that exclude people unnecessarily and leave many more
frustrated.
Computer, don’t be a machine.
ETHOS OF INCLUSIVE DESIGN
FOR WHOM ARE WE DOING THIS?
Anyone with sight and hearing problems. Anyone with a physical disability.
Anyone with an intellectual disability.
Elderly people. People who speak or write in a different language.
People who use older technology. new users.
future generations.
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
SOME EXAMPLES
color-blind, dyslexic,
visually impaired, not native Dutch,
broken arm, autistic,
rheumatism, night-blindness,
ADHD, etc…
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
Inclusive design isn’t only for people with a disabillity. It’s about making products that are usable in the same way for as many people as
reasonably possible.
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
EXAMPLES
This jug has a diagonal measuring scale that can be
read from above.
O N L I N E D E P A R T M E N T
Packed with features without compromising on style, BT’s
new flagship accessible phone has proven very popular.
This stylish bath storage facility helps to prevent
slipping by keeping towels close at hand, while also
providing a seat to help the transfer into and out of the
bath.
Computer, don’t be a machine.
Know who your audience is, and what they are capable of. We expect that people exactly know how to use a computer, but do they
really?
https://www.youtube.com/watch?v=v9dm3pRUkdw
O N L I N E D E P A R T M E N T
APPLYINGYour target audience
Computer, don’t be a machine.
The minimum color contrast ratio in order to meet the accessibility is 4.5:1 (except for text size bigger than the 18pt, in that case you can use a ratio
of 3:1)
http://juicystudio.com/services/luminositycontrastratio.php
O N L I N E D E P A R T M E N T
APPLYINGUse of colors
Computer, don’t be a machine.
Be consistent. Gender neutral.
Plain Dutch (or English). Use short and easy to understand titles - Use populair keywords.
https://www.gov.uk/design-principles/style-guide
https://www.gov.uk/government/publications/inclusive-communication/inclusive-language-words-to-use-and-avoid-when-writing-about-
disability--2
O N L I N E D E P A R T M E N T
Copy
Computer, don’t be a machine.
APPLYING
Don’t use to many CAPS Pay attention to font sizes.
Avoid Read more> buttons: To read more about awesome polar bear disguises, click here.
I wrote a post about awesome polar bear disguises.
Is the reader order logical? Don’t rely too much on colors to convey information.
O N L I N E D E P A R T M E N T
Design
Computer, don’t be a machine.
APPLYING
The best examples of inclusive design don’t shout inclusive
they just happen to embrace a really wide audience and users.
Inclusivity in such a way that you don’t have to think ‘Oh,
they’ve done this specially for me in this categorie’ Wich is a
uncomfortable feeling.
Inclusive thinking needs to be built into the design process,
whether you’re designing for the pixel or the city.
http://www.designcouncil.org.uk/news-opinion/inclusive-design-pixel-city
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
WHY IT MATTERS
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
Inclusive design Principles
User Centered Design
Value for business
O N L I N E D E P A R T M E N T
DESIGN PROCESS
Computer, don’t be a machine.
USER CENTERED DESIGN GET YOUR USERS INVOLVED
WORKSHOPO N L I N E D E P A R T M E N T Computer, don’t be a machine.
WORKSHOPO N L I N E D E P A R T M E N T
BUSINESS MODEL (LEAN)What problems are we solving?
How can we profit from this?
Computer, don’t be a machine.
Have empathy
Design flows
Focus, present few choices
Be credible & trustworthy
More than usable: Make it unforgettable
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
INCLUSIVE DESIGN PRINCIPLES
INCLUSIVE DESIGN?
IT people can build it. All designers should do it!
O N L I N E D E P A R T M E N T Computer, don’t be a machine.
Computer don’t be a machine
USER EXPERIENCE DESIGNERSAt Online Department we design websites and applications
with the user in mind. Computer, don’t be a Machine! www.onlinedepartment.nl