Income Generating Ideas For Office Earth Operators

28 March, 2014

Liz, CEO 121 Temps and VA Placements

This is the 9th Year of operating and we have over 2000 virtual assistants on our network.

We train, mentor and support virtual assistants at all stages of their business.

I am a mentor, coach, trainer and presenter with Australian Business Womens Network, Smart Business Forum and 121 Temps.

My passion is to help others achieve their dream of working from home in a sustainable business.

Lots to get through today!

• Develop your online persona• Free samples, competitions and discounts• Provide advice or training• Mystery Shopping/Online Surveys• O Desk, Freelancer, eLance• Affiliate Marketing• Marketing your own business

YOUR ONLINE PERSONAAvoiding identity theft

Write them down

• Your name• Your date of birth• Your gender• Your location• Your postcode• Your email address• Your telephone number• Your username/pword

• Your name• Your date of birth• Your gender• Your location• Your postcode• Your email address• Your telephone

number• Your username/pword

FREE SAMPLES/COMPETITIONS

Generating an income

Pinchme.com.au

• Get free samples of products• Get huge discounts on a range of products• Earn points for their Loyalty Program and enter the monthly

competition draw.

• Go to www.pinchme.com.au and sign up as a member to get started.

• Bookmark the site so that you can revisit.

PROVIDE ADVICE/TRAINING

Generate an income

What do you know?

• Start a clean document or page• Make 3 Columns• First Column: Make a list of things you are proficient in Or an

experience you could share.• Second Column: Write a list of the profiles of the people who would

need to know this information. – Gender, Age, Industry, Event, Geographical Area, Job, etc.

• Third Column: How would this proficiency or experience benefit other people.

YOU HAVE 5 MINUTES TO PROVIDE US WITH AN EXAMPLE OF THOSE 3 COLUMNS – WHAT, WHO, HOW

Structure the Training

• Start with what they will end up with or the aim of the session.– At the end of this session you will be able to……– The aim of this session is to……

• Add some emotion eg How will it feel to be able to …..for your….• Write out all the steps on how to do the task or subject.• Count them – try and make it 3,5,7 (people believe uneven numbers)

– 5 Steps to create a crochet hat for your toddler– 3 Steps to writing a successful email– 7 Steps to balancing your bank account

• Record or write the content for each step – talk as if you are talking to them in a personal conversation (write this way too)

Your DeliverySteps:• Keyword Research• Record/create training• Drive Traffic• Test/Measure• Feedback• Tweak

• Email Courses• YouTube• Helpouts by Google• Udemy• Wordpress Plugin

Steps• Keyword research Tools

– http://ubersuggest.org/– http://tools.seobook.com/keyword-tools/seobook/– http://www.keywordeye.com/

• Record/Create– Camtasia/Debut/Webcam/Phone or Tablet/Anymeeting– If written, split content into several email messages

• Drive Traffic– Online Ads (PPC, magazines, associations or groups)– Social Media – facebook, linkedin, pinterest, – Groups, discussions, blogs– Your list

• Test and Measure – create a survey for feedback

MYSTERY SHOPPING/SURVEYS

Mystery Shopping & Surveys

• Be careful of scams, especially if they ask you pay up front.– Google Mystery Shopping and you will find lots of websites.

Some require you to physically shop, others require your opinions.

• Online Surveys don’t pay very much but you can win competitions etc– www.bigspot.com– www.getpaidsurveys.com

• Check the fine print – they won’t pay out until a certain amount has been earned.

• You will only get picked if you fit their profile.• Make sure payout is in cash (if that’s what you are looking for)

ODESK, FREELANCER, ELANCE

Generate Income

Find other work

• Odesk, Freelancer and eLance are job sites where you bid on the work against hundreds of others.

• If you set yourself up as an expert in something you have a improved chance to earning a higher rate.

• Be prepared to offer a quote, rather than an hourly rate.• You can set up a profile• You can search for jobs listed• You can bid for work.

AFFILIATE MARKETINGGenerating income

Seller – Distributor - Buyer

• Affiliate Marketing– Pick a product/s = choose something you relate to.– Sign up as an affiliate– Create a blog/website to promote the products– Create a Youtube channel to promote the products– Create a plan to mention the product and link as widely as

possible online.

Make Office Earth your First Product• More clients they get, the busier you will be and more income you

will achieve.• Commission paid for 12 months – 10% of plan

Steps:

1. Sign up as an affiliate on their website

2. Download images

3. Start promoting online

4. Blog or Website and start with articles

1. Visit www.fiverr.com

2. Write a press release and submit to sbwire.com

MARKETING YOUR OWN BUSINESS

Generating Income

Create 10 Channels

• Magazine articles or advertising in trade journals or business publications or blogs.

• School newsletters• Stories in local newspapers • Press releases online• Online directories – True Local, Yellow and White Pages, Hot Frog• Special Offers with your invoice• Car signage• Front of house signage• Create – industry newsletter, website, facebook page etc• Volunteer for your local Chamber of Commerce committee

More channels

• Network online – comment and start discussions• Write articles and eBooks• Referral system• Make connections with possible joint venture partners• Give advice and help in open discussion forums, twitter, facebook• Improve engagement on your website – give something away, How

to’s, offer advice, checklists, sample policies or procedures.• Improve your knowledge of your target market – what keeps them

awake at night. www.aytm.com• Paid marketing – special offer 5 hours for $5 or set up as a provider

on www.fiverr.com or www.tenrr.com

Components of a special offer

• This is who it is for (spell out the target market)• Here’s the benefits (features tell, benefits sell)• Here’s how it helps you and here are some people it has helped

(testimonials)• Some answers to questions you may have (FAQ)• Let me remove the risk for you (guarantee)• Here’s why you should do it now (limited offer, will be gone soon)• Here’s exactly what to do (first steps to get going)

Get started now