Incorporate Instagram in your

hotel’s social media strategy!

Instagram is the fastest growing social media platform today – ahead of even Facebook and Twitter. With over a 100 million active users and over 300 million profiles sharing an average of 70 million images a day, the portal provides your hotel with the ideal place to drive engagement!

Introduction

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Frequent travel has now become a norm for a number of industries today and smartphones allow users to make the most of their time on the go – being a mobile dedicated platform, Instagram fits the bill perfectly!

The growth of mobile platforms

Unlike Facebook and Twitter which are choked with fake profiles, Instagram allows hotels to reach an organic audience and the interface isn’t optimized for link sharing or advertising.

Clean & effective interface

Instagram’s biggest advantage for hoteliers is that it provides them with a free platform to encourage guests to share photos. Syncing with Facebook opens up a world of possibilities and gives hotels global exposure to an audience that they can’t reach even through OTAs – friends and family!

Drive better engagement

Come up with creative contests, such as photo-sharing competitions

Promote the destination, this lets your hotel feed off the local interest

Keep uploading images with relevant hashtags to ensure your hotel’s regular involvement

Best ways to interact with guests

Learn the secrets of marketing for attracting guests to your hotel

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