INCORPORATING

INFLUENCERSin content marketing

AMY BISHOPDigitalRelevanceMedia Outreach Specialist

www.amylbishop.com@AmyL_Bishop

MEDIAIMPACT

WHAT ISTHE REALBENEFIT?

INFLUENCER IMPACT

Reach a built-in, existingaudience

Endorsement from acredible, third-party

Content is accepted asa helpful resource

Media views content asmore relevant

Set content apart fromother brands'

IDENTIFYINGINFLUENCERS

Criteria

INFLUENCER

Key Topic Areas

Followers & Engagement

Commonly Shared

Media & News Sites

Influencer Agenda

Other Brand Preferences

EXPERTS

INFLUENCERS

MEDIACONTACTS

thesweetspot

find

INFLUENCERINVOLVEMENT

OUTREACH TOENCOURAGE ASOCIAL SHAREOF CONTENT

01:

REQUEST ABYLINEDARTICLE FORYOUR BLOG

02:

INTERVIEW &QUOTE IN ANUPCOMINGPIECE OFCONTENT

03:

PARTNER TOCOAUTHORLONG-FORMCONTENT

04:

SUBMIT ABYLINEDARTICLE FORTHEIR OWNBLOG

05:

CONSIDEREXCLUSIVE,THIRD-PARTYCONTENTPARTNERSHIPS

06:

PURSUE PAIDPARTNERSHIPSWHENVALUABLE

07:

RELEVANCE.COM

CONTENT PROMOTIONto learn more about

AMY BISHOPDigitalRelevanceMedia Outreach Specialist

www.amylbishop.com@AmyL_Bishop