incorporating video into non-profit messaging
DESCRIPTION
"Incorporating video into non-profit messaging" presented by Michael Hoffman and Stacy Laiderman for the Making Media Connections ConferenceTRANSCRIPT
Incorporating Video into
Nonprofit Messaging
Incorporating Video into
Nonprofit Messaging
Michael Hoffman, CEO
Stacy Laiderman,
Project Coordinator
www.see3.net
Overview:Overview:
The World of Video
Using Video with the Internet in Mind
Effective Storytelling
Marketing Your Videos
Conclusion
This is Our World
Each day:
200,000,000 video views
200,000 new videos uploaded
InformationOVERLOAD
Video has the power to break through.
Video: It’s what’s for dinner.
Your website is your channel.
Be portable.
And she told 2 friends and so on and so on…
• L - Laugh out loud funny
• E - Edgy: Content that crosses some boundaries and challenges people
• G - Gripping: Captures your attention and holds it for the duration
• S - Sexual: nonpornographic sexual angle tends to go viral
*courtesy of Dynamic Logic Inc.
Goals: Amnesty InternationalGoals: Amnesty International
Engage broad public on issue of torture
“Viral video”
Direct viewers to website for action
Make a complex issue accessible
Solution: Amnesty InternationalSolution: Amnesty International
Three 30-60 second impact videos
Dark humor regarding the issue of torture
Videos to encourage thinking and action
Beyond the dinner video…
?
A Dinner Video can become...
•direct response pieces
•intro videos
•web bytes & web clips
•recruitment videos
•slideshows
Build a Media LibraryBuild a Media Library
Find the Stories in your Organization
• How did your nonprofit get started?• What do your programs try to solve?• How are you making a difference that is uniquely yours?• Instead of telling the qualities of your organization, show someone in your organization exhibiting these qualities• Show that you are learning from your mistakes (what you learned and how to make it better)• Where is your organization going in the future?
*Courtesy of Andy Goodman
Determining Factors:Determining Factors:
Who’s your audience?
What kind of stories do you have?
What’s your message?
What’s your budget?
What’s your “ask”?
How will you use it?
Man-on-the-Street
PSA
Documentary
Dramatic
Compelling content & character.
Editing Creates the Story
DIY
10 Tips for Shooting Video for the Web10 Tips for Shooting Video for the Web
1. Tell a story
2. Keep the audience in mind
3. Make a clear call to action
4. Shoot video with repurposing in mind
5. Think outside of the box
6. Prepare a script and get feedback
7. Shoot B-roll
8. Sound is critical
9. Give the viewer the right web tools10
10. Host a screening
The Usual Suspects.
Reach beyond the choir.
Video is a means, not an end.
Take-aways:Take-aways:
Build a video library
Repurpose your content
Put your video out there!
Figure out what’s right for your organization
www.see3.net