increase conversion rates with reach dynamics

Click here to load reader

Post on 12-Jan-2017

413 views

Category:

Business

0 download

Embed Size (px)

TRANSCRIPT

PowerPoint Presentation

Email Inbox Retargeting

WHAT IS IT?We match anonymous web browsers that do not convert to their email address. Then we send them a fully compliant message inviting them to return and convert on an advertisers offer.

Confidential, ReachDynamics, LLC7/14/15#

HOW DOES IT WORK?Quick, easy set up process. Place a two-step pixel (one on your landing page, the other on your conversion page).When a user visits your site and does not convert, ReachDynamics leverages its cookie pool and email list database relationships to identify the email address of the visitor.ReachDynamics sends a CAN SPAM compliant email to non-converting users with your desired ad copy.

Confidential, ReachDynamics, LLC7/14/15#

PROCESS OVERVIEW

Confidential, ReachDynamics, LLC7/14/15#

HOW MUCH DOES IT COST?ReachDynamics does not charge a fixed amount for email inbox retargeting, but instead operates on a Cost Per Acquisition basis. We become a publisher of your affiliate program and we are only paid when someone returns to convert on your site.

Confidential, ReachDynamics, LLC7/14/15#

KEY METRICSOn average, ReachDynamics is able to identify approximately 10% to 15% of anonymous users, with this rate continuing to grow.Average open rates of 35%.Average click through rates of 15% with average click-to-open rates of 48%.Average conversion rates of 10%.

Confidential, ReachDynamics, LLC7/14/15#

Common QuestionsIs this a cart abandonment solution? No, its better. We retarget any potential customers that reaches your site. No data entry is required allowing us to retarget a much larger audience. How are emails sent?ReachDynamics manages all aspects of email sending and delivery through integrations with 3rd party ESPs.Can I control email content?Yes. ReachDynamics will work with you to develop approved email content for follow up emails.How are suppressions managed?You will need to provide an opt-out link for emails sent, as well as access to your suppression file. ReachDynamics will suppress emails to users who have opted-out.

Confidential, ReachDynamics, LLC7/14/15#

WHATS NEXT

To learn more or to get started please contact:Johnathan BarnesJohnathan@ReachDynamics.com

Confidential, ReachDynamics, LLC7/14/15#