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Presentation by Africa Munoz, Tomaso Giusti and Francesco Costanzo on how to increase the quality of candidates by using LinkedIn Talent SolutionsTRANSCRIPT
Migliora la qualità dei candidati con LinkedIn(How to increase the quality of hire by using LinkedIn solutions)
LinkedIn Confidential ©2012 All Rights Reserved 1
LinkedIn Confidential ©2012 All Rights Reserved
Francesco CostanzoTalent Solutions Consultant
Tomaso GiustiMedia Solutions Consultant
LinkedIn Confidential ©2012 All Rights Reserved 3
Agenda for the next 35 minutes
Quality of hire: what is it about?
LinkedIn Talent Solutions to find the best talents
Conclusions: ready to start?
Quality of hire: what is it about?
LinkedIn Confidential ©2012 All Rights Reserved 4
“Quality of hire is a reflection of our ability to bring in the right talent, through the right sources, with the
right tools and with proper training.”
Talent Acquisition TeamVerizon Wireless
Quality of hire: why you need it?
LinkedIn Confidential ©2012 All Rights Reserved 5
Quality of hire: how you can calculate it?
LinkedIn Confidential ©2012 All Rights Reserved 6
• Performance metrics
• Manager satisfaction
• New-hire satisfaction
• New-hire turnover
LinkedIn Confidential ©2012 All Rights Reserved 7
Quality of hire: what is it about?
LinkedIn Confidential ©2012 All Rights Reserved 8
Quality of hire: what is it about?
Low Cost, High speed but not great quality – poor selection and screening
LinkedIn Confidential ©2012 All Rights Reserved 9
Quality of hire: what is it about?
Low Cost, High quality but takes longer – direct sourcing early on before the pipeline has been established
LinkedIn Confidential ©2012 All Rights Reserved 10
Quality of hire: what is it about?
Fast and good quality but high cost – usually represents good agency service
15%Job Seeker
85% Network Builder277m+
Members worldwide
Main reasons an Italianactive candidate can
consider to change job
A look into the market
Main reasons an Italian passive candidate can consider to change job
The hub of your company on LinkedIn
Followers button
Prominent real estate to express your employer brand
job recomendation are personalized for each viewer
Employees testimonials
Cutomized copy
Employer branding video
Geography
Industry
Job Function
Seniority
Company Size
Deliver a Custom ExperienceTailor your message based on your target audience
Now, let LinkedIn do the job for you…
©2012 LinkedIn Corporation. All Rights Reserved.27
Recruitment AdsRight message, right candidate, right context – with the power of LinkedIn targeting
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Follow Company
Co-Branded
Picture Yourself
Client/Agency creative
Targeting
Geography
Industry
Job Function
Seniority
Company Size
Current Company
School Name/Graduation Year
Group
Recruitment Ads reach your target audience wherever they go on LinkedIn, starting on the homepage
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Your Recruitment Message here
Your
Recruitment Message
Here
…and follow your target audience wherever they go on LinkedIn
Your
Recruitment Message
Here
Your
Recruitment Message Here
…and follow your target audience wherever they go on LinkedIn
Your
Recruitment Message
Here
Your
Recruitment Message Here
…and follow your target audience wherever they go on LinkedIn
Your
Recruitment Message Here
LinkedIn Talent DirectTarget relevant professionals at scale…with a customized message that speaks directly to them
branded InMail sent to LinkedIn members in broadcasts of multiples of to 2,500.
Call to action button
Connected to Recruiter…
LinkedIn Talent DirectTarget relevant professionals at scale…with a customized message that speaks directly to them
branded InMail sent to LinkedIn members in broadcasts of multiples of to 2,500.
Call to action button
Connected to Recruiter…
LinkedIn Confidential ©2012 All Rights Reserved 35
Conclusions: ready to start?A success Story
Every year L’Oréal searches for 6.000 new hire worldwide (internship included) and to find them uses traditional recruiting channels and tools.By the way the company is facing 3 big challenges that needs a more innovative approach:•Select candidates that «are more difficult to find»•Reach passive candidates•Maintain and strength the on-line reputation
LinkedIn Confidential ©2012 All Rights Reserved 36
Conclusions: ready to start?A success Story
• L’Oréal created a Career Page to show job opportunities and to highlight the quality of the company as employer of choice
• LinkedIn enables L’Oréal to contact candidates that would have been unreachable with other recruiting tools.
• LinkedIn creates a very simple but absolutely strong connection between the company and the employees that are now the best ambassadors and attract the best candidates: talent knows talent!
LinkedIn Confidential ©2012 All Rights Reserved
Quality of hire is part of a recruiting strategy and has a dramatic impact on business
activities
LinkedIn can help you to in crease the quality
of your hires
LinkedIn doesn’t give you only tools but also continuous support and consultancy to achieve
common goals
Conclusions: ready to start?Key takeaways