Increase Revenue using search engine optimization (SEO) for your E-Business

Dr Manzur Ashraf

SEO Consultant in Melbourne (Private consultant for some high profile industries) at present

BSc Computer Science & Engineering, BUET

PhD IT, ITR, UniSA, Australia

Postdoctoral Research Fellow, Uni of Adelaide, Australia

http://manzur-ashraf-seo-melbourne.com/

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http://manzur-ashraf-seo-melbourne.com/

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Well known but important

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Conversion

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•LESSONS LEARNED??

KNOW YOUR BUSINESS& IDENTIFY IMPROVED PROCUDURES FOR YOUR BUSINESS

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SERPs: The Benefits of Being No. 1:CTR (Click Through Rate) success

“SEO” (head terms)

“SEO Consultant Melbourne”“SEO tutorial link building”(Long tail terms)

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Case studies about the industries• 1st Page for a targeted keyword in 2 weeks

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They actually have strengths

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They are in First Pages Always – Tourists will get him always :-)

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Impressions doubled in only 20 days!!! – DEC 2014

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Local Optimization – Dated on December 2014

• Local Optimization for belictools.com.au only in 3 weeks:

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All About POOLS – all of their keywords TRAPPED :)• The site is: http://pool-coping-tiles.com.au/ (Age: 6 months)• Captured ALL the keywords in FIRST PAGE before Christmas — Happy Holidays :-)

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General SEO targets (Example: Oct 2014)

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General SEO targets (Example: Oct 2014)

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Example 2

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A site has been optimized for all location (across all states)

• Site: blusetone-pavers.com.au• DECEMBER is the worst time for this stone business and the reading was done on

30th December. So some of the impressions are negative.

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Satellite Sites: Captured 7 out of 10 positions in FIRST page for a desired keyword :-) [Dated on 5th January 2015, Melbourne]

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Pitfalls and fallacies in SEO• Copy-Paste contents then refinements• Link building ??• Ideas not categorized / classified in writing• Accessibility (UI) -- responsiveness• Keyword stuffing• Adwords (PPC) can help organics ??!!• Email marketing can help organics ??!!

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Strategies required for the career development in SEO• INTERESTS + Observation• Understanding UI (User Interface) & Accessibility

principles • Understanding CODES & EFFICIENCY of algorithms• Understanding Marketing Principles (email, social

network)• Interests in Web User Behavior (Analytics)• Forum participation and Listen to the experts

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Q/A Discussions / Collaborations

• http://manzur-ashraf-seo-melbourne.com/

•Email: manzur_bd@yahoo.com

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