increase sales conversion rate of your ecommerce store
DESCRIPTION
Increase Sales Conversion Rate bottom-line for any eCommerce business. Well, there is no single formula for success, but you could surely try some best practices that have helped the top businesses in generating huge sales volumes. - PowerPoint PPT PresentationTRANSCRIPT
Copyright © 2014 FAST CONVERSION, All Rights Reserved
“Saving Your Business Hours”
Ways to increase sales Conversion Rates
Copyright © 2015 FAST CONVERSION, All Rights Reserved
To bottom-line for any is
increasing the sales conversion rates. Well, there is
no single formula for success, but you could surely
try some best practices that have helped the top
businesses in generating huge sales volumes.
eCommerce business
Copyright © 2015 FAST CONVERSION, All Rights Reserved
Factors to consider for enhancing sales conversion for ecommerce businesses:
Ways to increase sales Conversion Rates
Copyright © 2015 FAST CONVERSION, All Rights Reserved
Consumer’s safety - The consumers must feel safe,
so you will need to use SSL encryption services for
protecting their transactions. This helps to assure the
customers about their information security.
Ways to increase sales Conversion Rates
Copyright © 2015 FAST CONVERSION, All Rights Reserved
Privacy policy - Consumers information is very sensitive, so to build trust online it is necessary to state your business privacy policy. Customers will certainly pass on their information to you, if they are aware of how their information will be used. Clearly specify the terms of sharing or not sharing their information with 3rd parties.
Ways to increase sales Conversion Rates
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Check for grammatical errors - Spelling and
grammatical errors can hinder your site’s impression.
Always double check your copy before publishing.
Credibility is important for visitors, which can be
attained through professionalism.
Ways to increase sales Conversion Rates
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CTB buttons - A user friendly ecommerce site that
makes buying process simple, translates to dollars.
Your CTB buttons must be positioned prominently on
the product pages. Avoid making buyers scroll down
the page to find ‘buy now’ buttons.
Ways to increase sales Conversion Rates
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Have high quality product images - Pictures speak a lot,
so never compromise on the quality of photography. The
product images must not have any disturbing background.
They must be technically excellent and preferably shown
from various angles. The images must be zoomable, so that
users can get a proper idea of that product.
Ways to increase sales Conversion Rates
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Complete details - The buyers are interested in
checking out the detailed information of the product
they choose. A complete product description helps
to convince the customers, actually better than any
kind of publicity.
Ways to increase sales Conversion Rates
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Customization option helps - Buyers find the
personalization options more attractive, because it
gives them the good feeling of ownership. When
they find a customization alternative, they look no
further.
Ways to increase sales Conversion Rates
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Collaborative filtering techniques - Filtering and
searching options will allow the buyer to find
specific products fast. Always value the time of your
customers.
Ways to increase sales Conversion Rates
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Supporting trust factor - Live chat and
contact information displayed on ecommerce
stores impact hugely. It helps to win the buyers
loyalty, because they get real time support.
Ways to increase sales Conversion Rates
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Toll-free number shows you care - For several
callers this factor demonstrates your business
authenticity, because now they can reach your
business easily for attaining any information. A call
that is free allows consumers to contact you
without any hesitation.
Ways to increase sales Conversion Rates
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Payment option alternatives - Buyers feel
insecure, when they have to use their credit card,
while shopping on ecommerce shops. Therefore
the solution here is to provide multiple payment
options like PayPal, Cash on Delivery, or online
net banking.
Ways to increase sales Conversion Rates
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Decode credit card data - Online shoppers
come from diverse background. Credit card
transactions are prone to errors too. To give
them better shopping experiences, ask for only
the required information.
Ways to increase sales Conversion Rates
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Upselling & cross selling - In up-sell, the consumer
is lured to buy expensive model of that same kind of
product. In cross-sell, the consumers are enticed to
buy more products from diverse categories. Thus this
strategy helps consumers to buy relevant products,
but to absolutely fulfill their purpose.
Ways to increase sales Conversion Rates
Copyright © 2015 FAST CONVERSION, All Rights Reserved
If you include the above features in your ecommerce store, you will undoubtedly enhance your sales
conversion rates.
Ways to increase sales Conversion Rates
https://www.facebook.com/F.Conversion
https://twitter.com/Fastconversion
https://www.pinterest.com/fastconversion
https://plus.google.com/+Fastconversion
https://www.youtube.com/user/fastconversion
http://www.fastconversion.com
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