Increase Website Traffic using SEO

Agenda

Internet usage StatsTools to increase website trafficSearch Engine Optimization (SEO)Key SEO DimensionsHiring SEO professionalsSome useful SEO resources

Internet Usage Statistics

There are 1.6 Bn internet users in the worldThere are close to 200 million websites (including blogs)Google searches around 1 trillion web pages

This means there is a flood of information on the internet. How do you ensure that your website stands out and is among the top results displayed for its search-category?

Tools to increase website traffic

Some main ways to increase traffic:Search Engine Optimization (SEO)Paid ListingAffiliationAdvertisementE-mailingPartnerships

Search Engine Optimization (SEO)

SEO is the set of methods and tools used to get listed in the initial results of the main search-engines based on keywords that are related to your goals

Main SEO dimensions

TechnicalEditorialReputation

Technical

The main techniques are:Defining parameters in robots.txt file Optimizing folders' classification tree Using appropriate HTML markup

Editorial

Write stuff that would interest your readers (understand the concept of two messengers and how search-engines "read" you)Optimize content, mainly text, using keywords that are relevant to your categoryOptimization refers to sound repetition of words, positioning near the BODY tag, positioning in titles, accentuation, etc.

Reputation

Reputation is measured by the number of incoming links to your pageIt is one of the key parameters in calculating Page-RankIt matters if the incoming links are coming from well-established sources of your domain

Parameters used for indexing pages are many - more than two hundred in Google - and their weight is unknown and shifting. Indeed, search-engines modify their algorithm as the Web evolves. Therefore, even though some good practices always remain, optimizing a website is a never-ending task

Hiring SEO professionals

Some tips if you want to outsource SEO activities:

Use Freelances: They are less costly; Check their references to know about their workStart optimizing your site at the design phaseNegotiate a result-commitment; introduce a performance element clause in your contractUse Web Analytics tools to measure the outcome of your SEO efforts

SEO Resources

Here are a few resources to explore SEO further:The Wikipedia pageWords from Google itself on its site and in this documentThe excellent site SEOmoz which offers a blog and many tools This exceptional page where the best experts discuss and evaluate the influential criteria Search Engine Roundtable a blog which offers a good perspective on this microcosm

The Palermo ProjectA blog about internet strategy and

entrepreneurship(http://thepalermoproject.com)

Thank You