Kissmetrics: Analytics to optimize your marketing

Data accuracy: the limits of aggregate and sample data

Other analytics tools

The foundation of Kissmetrics: people, events, and properties

People Events Properties

Events are tied to People and Properties are tied to People

Build a better business by understanding people

Events are important actions that people take on your website

Tip for new customers: start by creating 5-10 events. Gather data, learn, and adjust. Once you feel more comfortable with the tool, you can then contact our support team to talk about adding to the implementation.

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Submitted a form

Visited site

Played video

Signed up for newsletter

Properties are attributions of a person so you can segment later

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Submitted a formProperty: First nameProperty Value: Keara

Visited siteProperty: DeviceProperty Value: mobile

Played videoProperty: Video NameProperty Value: 2 min Demo

Signed up for newsletterProperty: emailProperty Value: kcho@kissmetrics.com

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The cornerstone of Kissmetrics: People-tracking analytics tool

Acquisition

Activation

ActivationActivation

Retention

Questions to ask yourself before building your analytics schema:

• What is the goal of your website?

• What are your success metrics?

• Are you responsible for acquisition, activation, and retention metrics?

• What types of questions do you want your analytics tool to answer?

• Do you know how your campaigns are performing?

How do I find my best performing channels?

PropertiesKM Properties

Events

Bottleneck

When should I start A/B testing? What should I be testing?

Original

Variant

How do I use analytics to make the right optimizations?

Tip:A funnel report can be misinterpreted due to attribution and complicated buyer's journey

How do I improve my trial experience? Or features within my product?

How do you get more people to take your desired action after they see the login page?

● A banner promoting the importance of reports?

● An engagement driving people to the reports?

● A video that shows how awesome reports are?

How do I get more customers to repurchase?

We are here to help! Addition resources are available

https://blog.kissmetrics.com/topics/academy/

Customer Success

Academy Support Center

http://support.kissmetrics.com/