Catch Digital Marketing Strategy, A Great Guide For Your Business

What is Digital Marketing?

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Why are People Going Online?

Search Engine Optimization (SEO)

Content Writing

Benefits of Digital Marketing

Social media Marketing (SMM)

7 Website Design

What is Digital Marketing?

“Digital marketing” is the process of building and maintaining customer

relationships through online activities to facilitate the exchange of ideas,

products, and services that satisfy the goals of both parties.

Digital MarketingIntroduction

Digital MarketingWhy are people going online?

Over traditional marketing *

Puts the consumer in control

Provides convenience

Increases satisfaction

Drives brand loyalty

Reduces the selling cycle

Reduces the cost of sales

Builds your brand

Provides targeted results

Digital MarketingThere are many benefits of digital marketing

KEY COMPONENTS

Website design (user experience)

Search engine optimization (SEO) *

Social media marketing (SMM) *

Email marketing

Display advertising (banner ads)

Content marketing

Online reputation management (ORM)

Digital MarketingWhat does digital marketing consist of?

Digital Marketing

SEO DEFINITIONSearch engine optimization (SEO) is the

process of getting traffic from the “free,”

“organic,” “editorial” or “natural” listings on

search engines.

All major search engines such as Google,

Yahoo and Bing have such results, where

web pages and other content such as

videos or local listings are shown and

ranked based on what the search engine

considers most relevant to users. Payment

isn’t involved, as it is with paid search ads.

Digital Marketing OverviewWhat is search engine optimization (SEO)?

Your website will be found

Improve your competitive edge

Expand your customer base and target audience

Cost effective

Long term standings

Free traffic

Targeted traffic

Higher sales (ROI)

Global reach

All the results can be measured

Better conversion (sales)

Pull marketing

Increased visibility

Your own 24 hour marketing team and shop front

Digital MarketingAdvantages to Get Search Engine Optimization

(SEO)

Design is the process of collecting ideas, and aesthetically arranging

and implementing them, guided by certain principles for a specific

purpose. Web design is a similar process of creation, with the

intention of presenting the content on electronic web pages, which

the end-users can access through the internet with the help of a web

browser.

Digital Marketing(Website Designing)

Digital Marketing OverviewAdvantages to Get (Website Designing)

BENEFITS OF QUALITY WEB DESIGN

1. CONSISTENT BRAND IDENTITY

They create a visual language for your brand that is consistent across different

contexts. Your website, logo, business cards, and even your Twitter profile have to

form a coherent whole. Brands that have a consistent visual language make a

more memorable impression than those that look like five different side-

businesses.

2. MORE VISITORS WHO STAY ON THE PAGE

You’re not looking for clicks. You’re looking for visitors who browse through your

site and get to know who you are. Remember that most people will leave after one

glimpse at your site. It takes something special to keep them interested, let alone

willing to buy your product or service.

Digital MarketingWhat is Social media marketing (SMM)?

Social Media MarketingDefinition

Social media is a medium and the medium isonly a vehicle that amplifies social behaviour.

The medium is an instrument oncommunication, like a newspaper or a radio,so social media would be a social instrumentof communication.

Digital MarketingWhat is Social media marketing (SMM)?

Better targeting

High return on investment (ROI)

Does not require specialization or vast technical skills

Increased visibility

Targeted traffic

Content promotion

Helps with PR

Ability to go viral

Expedites online brand development

Cost effective (only time and effort)

Market research (what are your customers talking about?)

Create relationships with your customers

Campaigns has the ability to drive huge amounts of traffic

Supports traditional and other digital marketing campaigns

Digital MarketingAdvantages of social media marketing (SMM)