increase your landing page conversions with video
DESCRIPTION
Create videos that convert. Wistia is creating the simplest, most effective educational videos on the web for their video hosting product. On January 21st, Wistia's marketing video experts, Kristen Craft and Dave Cole share their secrets. Kristen and Dave will teach you how to best leverage video to drive conversions for your business. In this month's Unwebinar, you'll learn: - About A/B testing video thumbnails - How video length affects engagement - How to use video analytics to optimize your conversion rate - Video creation and distribution best practicesTRANSCRIPT
Increase Your Landing Page Conversions with Video
Director of Customer Success
Ryan Engley
Unbounce
@ryan_engley
Join our chat on Twitter
Guest Photo Guest Photo
Dave Cole
@mrdavidjcole
Kristen Craft
@thecrafty
Join our chat on Twitter
MarketingWistia
Customer HappinessWistia
Who is Wistia?
We are 24 people who love video marketing
Plus a few dogs.
Why Use Video?
Reason #1
People VideosLove
Reason #2
People Love People
Reason #2
Reason #3Video lets you measure how people
engage with your content.
Reason #4Video helps you explain your product or service.
What We’ve Learned About Video at Wistia
(Best Practices & Data Time!)
Data Point #1: Videos help landing pages perform better.
Data Point #2: Video Length Matters
Not only does length matter. !
The perception of length matters.
These trends hold true even when the content is identical!
Data Point #3: Emails With Videos Get Clicked
Click:open rate = 38%Click:open rate = 12%
300% increase!
How to Get Started with Video
Use the camera you have.
(Hint: the iPhone is a great option!)
Use tools that make life easier
Dive Right In!
How to Use the Data from Your Videos
A/B Test Video Thumbnails
How to A/B Test Video Thumbnails:
Step 1: Upload a video and pick a thumbnail. Step 2: Copy the video and choose a new thumbnail. Step 3: Embed the videos in your A and B landing pages. Step 4: Check those stats!
How to Embed a video in Unbounce
CONVERSION!
Get in touch! !
Guest Photo Guest Photo
Dave Cole
@mrdavidjcole
Kristen Craft
@thecrafty
MarketingWistia
Customer HappinessWistia
try.unbounce.com/for-video-landing-pages
Why use Unbounce to build your landing pages?
Increase your conversion rates with targeted pages & A/B testing
You’ll get better results from your campaigns
Quit waiting weeks for your developers
Building pages with Unbounce is fast
Build, publish and optimize without having to wait for developers or designers
You maintain control of your campaigns