increase your seo through social media
TRANSCRIPT
Increase your SEO through socialLauren de Vlaming, Dominion Marine Media
Hello.
HELLO.Lauren de Vlaming
Dominion Marine Media
• Manage a global team
that runs 24 social
media properties for
four marine brands
• Proven success driving
traffic to websites
• Alabama alumna
Over time, Google will
care more about identity
and social reputation.— Matt Cutts, Head of webspam, Google
“ “
Increase your SEO through social
1. What is social search?
• History
• Current applications
2. How to capitalize on it
• Use social media
• Use Google+
• Use tools informed by SEO
• Audit existing strengths
• Use relevant keywords
What is social search?
First, some background on SEO
Social search today
Social and links have
hit an equilibrium.“ “— Duane Forrester, Sr. Product Manager,
Bing
Content
YouTubeGoogle+
How to capitalize on social search
Use social media
Google (and other search engines) index social posts
as well as regular web pages.
Use Google+.
When it comes to improved
search rankings, building an
audience on Google+ might
just be the smartest thing you
can do as a content creator.
““
— Demian Farnworth, chief copywriter for CopybloggerMedia
Implement the G+ badge.
Share your Google+ posts publicly.
Post regularly.
Stick with your strengths
Audit your existing strengths.
Use relevant keywords
How to generate keywords and hashtags
Use the Google Adwords Keywords Planner. If you advertise with
Google, this is a great resource.
Use other resources.
•Keywordspy.com
•Semrush.com
•Keywordeye.co.uk
Choose wisely. Focus on the few most popular and relevant
terms.
Enter races you can win by avoiding broad terms. For example,
for Minnesota used Formula boats, “used boats” is too broad.
Identify target pages on your site
Create a keyword & linking cheat sheet. Use it.
Target terms Hashtags Target URLs
boats for sale, used boats for sale, used boats
#boatsforsale #used boatsforsale #usedboats
www.boattrader.com/used-boats-for-sale
Used boat listings, preownedboat listings, used boats for sale
#usedboatlistings #boats #used #usedboatsforsale
www.boattrader.com/listings
New boats for sale, boats for sale
#newboats#newboatsfosale#yachtsforsale
www.boattrader.com/new-boats-for-sale
Norfolk yachts for sale, Norfolk yachts
#yachtsforsaleNorfolk#yachts #Norfolk
www.boattrader.com/yachts-Norfolk
new boat reviews, video boat reviews
#newboats #video www.boattrader.com/video-boat-reviews
Boats for sale UK #boatsforsale #UK uk.boats.com
Marine marketing #marine #marketing www.dominionmarinemedia.com
Include the terms, hashtags and URLs in your social posts
Use target keywords in your about sections.
Optimize YouTube videos
Leverage your influencers
Percent of consumers
worldwide who trust
recommendations from
family and friends more than
any other form of advertising.— Nielson research
92%
Use social share buttons.
Tailor your share copy.
Thank you.
Questions?
Lauren de Vlaming
Sr. Engagement Manager
Dominion Marine Media