increase your (ux) impact through collaboration
TRANSCRIPT
UX&D
Increase Your (UX) Impact Through Collaboration
Leo Marti
UX&D
Who the hell am I?
UX&D
UX&D
About the BBC
140 UX DesignersOver 50 digital productsInternet First BBC17’000 Employees
UX&D
UX&D
What do you do?In-house or agency?Do you have any collaboration issues?What do you hope to learn tonight?Have you ever tried Tai Chi?
UX&D
Tai Chi Time!
UX&D
UX&D
Why is collaboration important?
Great Strategy
Great Implementation
Great UX
Great Products
UX&D
Why is collaboration important?
PMDiscovery
UXDesign
DevCode
Very little UX in the strategyPM / stakeholder is solutionizing
Dev build something different
UX&D
Make the strategy more human-centred
Great strategy balances user and
business needs
UX&D
Make the strategy more human-centred
Involve stakeholders when doing user
research
PM
Stakeholder requestsTrend analysisCompetitive
analysisUnderstand the business
Usage data analyticsUser surveys
Focus group
User interviews
Understand the users
Observe users
Card sorting UX
Product Discovery
UX&D
Make the strategy more human-centred - Tips
ResultsShare a summary in a support your stakeholders are comfortable with (Confluence)
User research sessionBring stakeholders
Talk about the outcomes during standup
Show a video summary
Findings analysis As a team
UX&D
Make the strategy more human-centred - Findings analysis workshop
1.Clean up your notes2.Create a user journey3.Present the user journey 4.Distribute your notes to the participants5.Assign participant(s) to a user6.Write the pain points and happy points on
post-its 7.Group post-its by themes8.Give a title to each group - Mental Model9.Map the group’s titles on the user journey10.Comment on the result.11.Refine the map
UX&D
Make the strategy more human-centred - Benefits
Create empathy with the usersNaturally have a more human-centred mind frameWork together to find the best ideas
UX&D
Make the strategy more human-centred - Techniques from PM
For each quarter balance epics that brings value to the user and the businessHave an open and transparent roadmapShare and ask for feedback
UX&D
Embrace your stakeholders solutions
Don’t fight against stakeholders’ solutions but
use them!
UX&D
Embrace your stakeholders solutions - Tips
Share
5 Whys
Ideation workshops
Merge the ideas and refine
Share Share
Share
Test Test
Test
Problem
Solution
UX&D
Embrace your stakeholders solutions - Ideation workshop
1.Up to 7 Stakeholders, Dev, and users2.Present research findings, pain points,
user journey, persona3.The user can demonstrate the current
process4.How might we5.Sketch individually (15 min) 6.Present ideas (3 min)7.Iterate8.Vote
UX&D
Embrace your stakeholders solutions - Benefits workshop
Generate many ideasStakeholder give you more freedomMore likely to buy in the final ideaMore efficient processTechnical feasibility from the beginning
UX&D
Embrace your stakeholders solutions - Benefits testing
Stakeholders will understand why you need to change things!Stakeholder understand why they solution doesn’t work!Create empathy with the users
UX&D
Create pixel perfect interface
Users don’t use mockups, they use the
code!
UX&D
Create pixel perfect interface - Tips
Learning /
Discovery
Rough mocku
pCode Tweak
CSS
Release
Be aware of what Devs do
Pair
Problem / Insight
Pilote
UX&D
Create pixel perfect interface - Tweak CSS
Tweak the CSS in your browserUse GitHub to edit the live code
UX&D
Create pixel perfect interface - Benefits
Get the exact design you wantMore time efficient Improve your relationship with the DevLearn new skills!
UX&D
Conclusion
1.Involve the stakeholders during research and analysis
2.Ideation workshop
3.Tweaking the CSS
PMDiscover
UXDesign
DevCode
Open up my design process
UX&D
Conclusion
Everything in life is about balance, no good and bad, black and whiteWe all have something to bring and if we work together we achieve better things
