increase your “ y ”
DESCRIPTION
Increase Your “ Y ”. Traffic Users Donors Sales Profit. Jack Welde Founder and CEO, Smartling former: eMusic, SVP Product US Air Force Pilot Computer Engineering / Linguistics at UPenn. Minna King VP, International, SurveyMonkey former: - PowerPoint PPT PresentationTRANSCRIPT
Increase Your “Y”
Traffic Users Donors Sales Profit
Jack WeldeFounder and CEO, Smartling
former:
eMusic, SVP Product
US Air Force Pilot
Computer Engineering / Linguistics at UPenn
Minna KingVP, International, SurveyMonkey
former:
International head at LinkedIn, Shopping.com and Overture
Multilingual; MA & BA from McGill
Agenda
Translation & Technology (Jack) Web 2.0 Use Cases (Jack) SurveyMonkey Experience (Minna) Q & A (All)
From a Web 2.0 Perspective
State of Translation Technology
Smartling (n.)
A cloud-based software platform for translation management and delivery of your website and/or mobile apps.
Industry Trends
Issues AffectingWeb 2.0 Companies
Translation / localization often an afterthought Short timelines Continuous deployment / near-realtime turnaround Hybrid approach to translation (pro, crowd, MT) Tech ecosystem: marketing website, web application,
mobile, email, data (json, xml)
Web 2.0 Localization
Helping People Make Better Decisions... Globally
Over 9M registered users Easy-to-use, cloud-based, self-service platform with
customers distributed across industries
That was then...
This is now...
13
English
Spanish
PortugueseFrench
Swedish
GermanItalian
FinnishDutch Danish
Japanese
Norwegian Traditional Chinese
Korean
200+ countries, 14 languages
14
Timeline1999-20091999-2009English-onlyEnglish-only•Viral growth in Viral growth in UK, Canada & UK, Canada & AustraliaAustralia
1999-20091999-2009English-onlyEnglish-only•Viral growth in Viral growth in UK, Canada & UK, Canada & AustraliaAustralia
20102010Remove Remove blockages to viral blockages to viral adoptionadoption•13 languages 13 languages •21 currencies21 currencies•Regional payment Regional payment methodsmethods•Tax efficient EU HQ Tax efficient EU HQ •Customer service Customer service for European for European languageslanguages
20102010Remove Remove blockages to viral blockages to viral adoptionadoption•13 languages 13 languages •21 currencies21 currencies•Regional payment Regional payment methodsmethods•Tax efficient EU HQ Tax efficient EU HQ •Customer service Customer service for European for European languageslanguages
20112011Spurring viral Spurring viral adoptionadoption•3 more 3 more languageslanguages•Marketing & PRMarketing & PR•Local in-country Local in-country presence and presence and partnershipspartnerships
20112011Spurring viral Spurring viral adoptionadoption•3 more 3 more languageslanguages•Marketing & PRMarketing & PR•Local in-country Local in-country presence and presence and partnershipspartnerships
Global Works Establish a truly global organization
where everyone has input & visibility
The Y: 51% of new revenue coming from International
Q & A Time
Jack Welde
Twitter @jwelde
Email [email protected]
Minna King
Twitter @surveymonkey
Email [email protected]