increased market share by design - voicebox · voicebox continues to support naked’s wellness...
TRANSCRIPT
IncreasedIncreasedIncreasedmarket sharemarket sharemarket share
by designby designby designby designby designby designby designBeverage case studies insideBeverage case studies insideBeverage case studies inside
CONCEPTING IMPLEMENTATION STANDARDIZATIONDISCOVERY
Brand StrategyCompetitive AuditBrand PositioningConsumer Research
Identity DevelopmentConcept ExplorationNaming & CopywritingConsumer Testing
Design RefinementProduct SegmentationPackage ExtensionPhotography & IllustrationMechanical Production
Legal ComplianceBrand GuidelinesLogo LibraryAsset Management
New customers. Organic velocity. Breaking through the noise.
Attractive packaging design is not enough to get it done. Without a clear strategy in place to guide and determine critical messaging across all marketing platforms,
brands will struggle to find their voice and their audiences.
At Voicebox Creative, we understand the path to success requires that we take an active role helping our clients determine their brand’s tone of voice
and key communications that will win over consumers.
Our Process
Before
Bringing a complex brand to life across different visual platformsWe partnered with the PepsiCo Design Center team to create a new look and portfolio structure for the Naked Juice brand, which houses multiple product lines and over 150 consumer offerings. Our work covers visual identity and product packaging, and extends to marketing and merchandising activities that bring Naked to life at events, tastings, testing new concepts and so forth.
The brand has doubled its annual revenues during our tenure together.
NAKED JUICE
After
NAKED ADDED
$400MIN SALES SINCE
2010
Aiming at growing number of consumers seeking convenient fruit & vegetable snacks
NAKED JUICE
Voicebox continues to support Naked’s wellness initiatives by helping design new innovations aimed at consumers seeking healthier on-the-go options.
Half Naked with 50% Lower Sugar Naked Fruit, Nut & Veggie Bar
Guiding a foreign beverage through the nuances of American tastesTASTE NIRVANA
Before
After
Coconut water offerings are suffering from widespread parity in the marketplace, with most products positioned as little more than natural refreshment. We conducted research and gained insights to help Taste Nirvana avoid these category clichés. Utilizing a highly collaborative, educational process for our client, we improved the brand identity and focused the brand story on pure Thai coconuts, planted, harvested, and bottled on site.
Our redesign helped introduce Thai coconuts to new U.S. consumers and increase market share.
TASTE NIRVANABRAND GREW
12%IN ALBERTSON’SSINCE REDESIGN
When it comes to iconic natural refreshment, there’s no sparkling drink quite like IZZE. We teamed up with the brand to increase trial and daily usage, while also supporting the IZZE team to innovate new products for consumer testing. We evolved the brand’s core assets and introduced new packaging formats. Retailers, like Costco, were engaged to help us identify unique seasonal offerings.
Our new designs enhanced shelf presence and helped IZZE gain access to new audiences and retail opportunities.
IZZE
Innovating an iconic brand to meet changing customer needs
5%GROWTH IN
COSTCO SINCENEW PACKAGING
LAUNCHED
After
Traditional Medicinals (TM) pioneered the wellness tea category and continues to expand what restorative plant power can and should mean to consumers. Our new packaging design system had to confidently and boldly convey the nourishing qualities of all TM’s offerings.
Voicebox refined TM’s brand position as a leader in the herbal tea category - helping consumers find and shop the portfolio more effectively.
TRADITIONAL MEDICINALS
Breaking through clutter and simplifying the shopping experience
Before
MULTI-SEGMENTREDESIGN
EXTENDS TO
75+PRODUCT SKUs
Brand portfolios we’ve managed
Contact UsSean ZieglerGeneral Manager & Partner(415) 999 [email protected]
Jacques RossouwCreative Director & Partner(415) 235 [email protected]
One Kaiser Plaza, Suite 1485, Oakland, CA 94612 voiceboxsf.com
• Concept development for over 100 beverage brands since our founding in 2002
• Experience helping brands adapt their communications to changing consumer tastes
• Expertise and skill to manage and develop complex brand portfolios with dozens or even hundreds of offerings
• Proven success taking brands to new retail partners and designing unique offerings that enhance shelf presence