Increasing content reuse & user engagement

Jane Park / @janedaily

janepark@creativecommons.org

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Basics? State of the Commons New Strategy Open edX + CC Other OER platforms Discussion

•  What do your users want? •  What motivates them to share on

your edX instantiation? •  What “gratitude” features might

further motivate them to share?

Your users

Basics

A simple, standardized, legally robust way to grant © permissions to cultural

works and data

§  Enable © holders to grant copy and reuse permissions to the public

§  6 licenses: §  Some grant commercial uses §  Some grant derivative uses §  All require attribution

CC Licenses

§  Attribution §  ShareAlike §  NonCommercial §  NoDerivatives

4 Elements

Public Domain Dedication

Licenses

State of the Commons

New Strategy

   

Discovery Collaboration Advocacy Light up the Commons

We are working to make platforms more discoverable, collaborative, and user-driven. Each contribution to the commons should be a joyful act for users.

Open edX + CC Has: Base Integration Needs: - Discovery - Collaboration - Analytics

§  License display is hidden, not linked §  No clear indication that course can be

reused and remixed §  Search filter for reusable CC courses? §  Course downloadability? §  Remix capability on platform? §  Automatic or easy attribution?

Open edX integration

OER Platforms: Discovery

§  CC BY-licensed textbook platform §  1/5 degree-granting U.S. colleges

have adopted the textbooks §  $39 million in savings so far for

academic year 2015/16 §  Additional stats à

OpenStax

§  Wordpress CC-licensing plugin: creating & managing more attributions on Lumen platform

§  CC LTI plugin – embed CC content in LMS

§  CC Thin Common Cartridge plugin – export CC content with LTI links to WP

Lumen Learning

OER Platforms: Collaboration

§  CC BY-SA-licensed OER platform §  Organizes content into textbooks but

also subject matter “hubs” §  Community of contributors §  Usage analytics; featured in 2015

State of the Commons

Boundless

§  Attribution, credit §  Thanks for contributions; connecting

users to creators; creators to creators §  Surfacing impact your work had in the

community §  We’re still figuring it out! Ideas?

What do we mean by Gratitude?

OER Platforms: Analytics

§  Total contributions under CC §  Inactive vs. active contributors §  Total views of CC content §  Geographic breakdown §  Type of user

Boundless

Ø  2015 report à growth, some breadth, some use

Ø  2016 report à keep baseline; increase global breadth; add usability, vibrancy… feat. super interesting content use stat or story from each platform

State of the Commons

Discussion

•  What do your users want? •  What motivates them to share on

your edX instantiation? •  What “gratitude” features might

further motivate them to share?

Your users

•  How can we clarify intent behind contributions? •  How can we encourage reuse of content across

and off platforms? •  Can we create spaces that facilitate sharing and

remix on the platform? •  Can we effectively creating a culture of sharing

and remix through gratitude or other social features?

Questions

Ø  One search, all CC-enabled platforms Ø  Information about platforms in results

New CC search