increasing employee engagement through storytelling
TRANSCRIPT
Increasing Employee Engagement with Story A CHARITY VILLAGE /VERY GOOD STORIES WEBINAR FOR NON PROFITS
What’s happening 54% of employees in Canada and the US
are disengaged
18% of employees are actively disengaged
That means 72% of the workforce just turn up.
(Gallup, State of the Global Workplace Report 2013)
Activity: What does ‘engaged’ mean? Close your eyes.
Think about a time when you were really engaged. When you lost track of time. When you were completely in the moment.
Stay there for a moment.
How did it feel when you were doing that activity?
(Tell us in the chat box!)
Why Employee Engagement Matters
When employees are engaged they feel CONNECTED to your organization.
This means they:
- Want to come to work (most of the time)
- Are enthusiastic about your organization
- Will contribute willingly where it’s needed
- Will want to stay with YOU
Participant Poll Does your organization have an employee engagement strategy?
Yes
No
Don’t know
Where Employee Engagement Matters Leadership:
Vision
Meaning
Purpose
Connection
Where Employee Engagement Matters
Culture:
Engaged employees help create a better place to work – every day
Where Employee Engagement Matters Service Delivery:
Happy employees = Happy clients = Happy Donors & Volunteers
Where Employee Engagement Matters External Communications and relationships:
Engaged employees are your best AMBASSADORS
Why Stories Matter
People LOVE Stories
People REMEMBER Stories
People SHARE Stories
Why?
We are hardwired for stories
Stories generate an emotional response.
Participant Poll Does your organization use story internally to talk about your impact?
Yes
No
Don’t know
Where Stories Matter Leadership
Vision
Meaning
Purpose
Connection
Stories help leaders to convey vision and create connection to your cause
Where Stories Matter
Culture:
Engaged employees help create a better place to work – every day
Stories help your staff to connect to each other
Where Stories Matter Service Delivery:
Happy employees = Happy clients = Happy Donors
Stories tell your employees how they are making a difference
Where Stories Matter External Communications and relationships:
Engaged employees are your best AMBASSADORS
Your employees are already telling stories about you. What kind are they telling?
Types of Stories in Non Profits
Your Founder Story
Your Impact Story
Your Client Impact Stories
Your Employee Impact Stories
Your Leaders’ Stories
Storytelling Tips for Storytelling:
Get clear on your organizational ‘so what?’
Use your own stories to enable learning and decision making
Find opportunities to tell stories internally
Model storytelling
Don’t try to be perfect – give it a go!
Story Listening Tips for Story Listening:
Be curious
Wander
Pay attention
Keep a story log
Great storytelling always starts with being able to listen…
Story Sharing Creating Opportunities for Story Sharing:
Have a story sharing element for team meetings
Performance Reviews
Internal communication
Create cross team story sharing opportunities
Participant Poll Do you think there are opportunities to introduce Story Sharing into your organization?
Yes
No
Don’t know
Creating Impact Stories
Story structure to share impact:
BEGINNING – description of situation
MIDDLE – outline the ‘problem’
END – describe the solution – how did you help? How did life change for your client/community?
Questions?
Presented by: Lianne Picot Story Coach Very Good Stories [email protected] www.verygoodstories.com With Charity Village www.charityvillage.com
Thank You for Listening!
And the Non Profit employees lived happily ever after knowing the work they did mattered… The End