increasing end user adoption

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Increasing End User Adoption of Self-Service Tools like a Service Catalog Travis Davis Director Sales Engineer Numara Software Company Confidential

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Now more than ever, IT is expected to take customer satisfaction to higher levels, while keeping costs down. Enter the Service Catalog. Implementing a service catalog will not only improve the relationship between customers and IT, it can also help IT better align with the needs of the business.During this session we’ll explore:• What is a Service Catalog• How a Service Catalog can improve the relationship between IT and customers• How a Service Catalog can help IT align with the business• Key considerations for a successful Service Catalog implementation

TRANSCRIPT

Page 1: Increasing End User Adoption

Increasing End User Adoption

of Self-Service Tools like a Service Catalog  

Travis DavisDirector Sales Engineer Numara Software

Company Confidential

Page 2: Increasing End User Adoption

Agenda

Introduction

Who is Numara Software

Definitions

Self-Service Good Practices

What is a Service Catalog

Why do you need a Service Catalog

How to construct a Service Catalog

Service Catalog Samples

Publishing the Service Catalog

2

Page 3: Increasing End User Adoption

Who is Numara Software?

3 Company Confidential

Market LeadershipServing over 55,000 customer sites worldwide with our three flagship solutions, Numara Track-It!, Numara FootPrints and Numara Asset Management Platform, Numara Software is the service management leader in small to mid-sized enterprises

My ExperienceTechnical Support Manager, Software Engineer, QA Engineer, Product Manager, Business Systems Engineer and presently a Field Sales Engineer

Familiar with over 400 Companies and their Business Processes.

Page 4: Increasing End User Adoption

FootPrints Family of Solutions

Page 5: Increasing End User Adoption

SOLUTIONS

Page 6: Increasing End User Adoption

Definitions

6 Company Confidential

Service Request

Failure

Work Order

Incident

• Software and hardware configurations supported by IT• Granting access to applications

• Just another term for an incident • Often used by groups outside of IT like Facilities

• Break / Fix (Something is broken)• Q & A / Troubleshooting activities

Page 7: Increasing End User Adoption

Self-Service Good Practices (Ask, don’t Tell!)

7 Company Confidential

Ask don’t tell….Don’t TELL them to categorize the request to make it easier for YOU.

ASK them to describe THEIR problem.

User can not get their email working…….

TYPE • Hardware• Software• Network• Telecom

- Could be a Server Issue- Could be an Exchange / Lotus or Outlook / Notes Issue- Could be an issue with a Switch / Router or Firewall.- Could be the user just doesn’t know!

TIP: Use Verbs and not Nouns

It’s easier for end user to digest and seems more natural.

Page 8: Increasing End User Adoption

Self-Service Good Practices (Ask, don’t Tell!)

8 Company Confidential

Ask don’t tell….Don’t TELL them to categorize the request to make it easier for YOU.

ASK them to describe THEIR problem.

User can not get their email working…….

I AM HAVING A PROBLEM WITH• Printing• Making my Email Work.• Getting on the Internet• Using An Application

TIP: Use Verbs and not Nouns

It’s easier for end user to digest and seems more natural.

Page 9: Increasing End User Adoption

Self-Service Good Practices (Ask, don’t Tell!)

9 Company Confidential

Ask don’t tell….Don’t TELL them to categorize the request to make it easier for YOU.

ASK them to describe THEIR problem.

User can not get their email working…….

• Can you Send Email?

• Can you Receive Email?

• Which Mail Client are you using? [Outlook / Lotus Notes / Thunderbird]

• Are you getting an error? [YES] [NO]• Is the Error Number one of the following: [5006 / 100 / 675 / NO]• Please enter the Error [ ]

Page 10: Increasing End User Adoption

Self-Service Good Practices (Ask, don’t Tell!)

10 Company Confidential

Ask don’t tell….Don’t TELL them to Prioritize based on YOUR matrix.

ASK them to tell you who it IMPACTS and how badly it impacts THEM.

User can not get their email working…….

PRIORITY• Critical – Only select this option if you are physically unable to function and it affects over 30 people

• High – Only select this option if it affects others besides yourself and is a hindrance but tolerable

• Medium – This should be the default option selected

• Low – This option should be used for requests that can be fulfilled at any time

TIP: Leverage the Impact + Urgency = Priority Matrix

But do it on the back end……….

Page 11: Increasing End User Adoption

Self-Service Good Practices (Ask, don’t Tell!)

11 Company Confidential

Ask don’t tell….Don’t TELL them to Prioritize based on YOUR matrix.

ASK them to tell you who it IMPACTS and how badly it impacts THEM.

User can not get their email working…….

HOW CRITICAL IS THE PROBLEM• Only Affects Me – Can’t Work• Only Affects Me – Just Annoying• Affects Everyone – Can’t Work• Affects Everyone – Just Annoying

TIP: Leverage the Impact + Urgency = Priority Matrix

But do it on the back end……….

Page 12: Increasing End User Adoption

A list of services that an organization categorizes and publishes, often to its employees or customers

Description of service

Service Level Agreements – timeframes

Who is entitled

Attributes

Costs

Contact Points

How to fulfill the service

Examples of Services:VPN Access Request (VAR)

Security Access Request (SAR)

Change Request (CR)

What is a Service Catalog

12 Company Confidential

Page 13: Increasing End User Adoption

Service Catalogs

13 Company Confidential

Page 14: Increasing End User Adoption

Cost Savings and Efficiency

Elevate the Customer ExperienceBasis for SLA’s with customers

Integrate & Streamline Business Processes

Demonstrate Business ValueGet a handle on what IT does, where it spends money and allocates resources

Why do I need a Service Catalog?

14 Company Confidential

Page 15: Increasing End User Adoption

Service Request TransparencySingle location for all self-service activity

Ease of UseStandard deliverables

Service level expectations

Utilize customer language

Incorporate visual images

Encourage UsageEnsure easy access and use to fulfill the promise of self-service

Elevate the Customer Experience

15 Company Confidential

Page 16: Increasing End User Adoption

All ITIL v3 processes are meant to work togetherand share information

Tie your service catalog to yourRequest fulfillment process

Incident Management

Service Level Management

Change Management

Integrate with key IT management practices

Integrate & Streamline Business Processes

16 Company Confidential

Page 17: Increasing End User Adoption

Demonstrate Business Value

17 Company Confidential

Track service catalog metrics to justify needTrack reduction in technician assisted calls

Track increase in self-service usage

Demonstrate improved efficiencies – timelines

Track revenue generated by a service vs. the cost

of supporting that service

Show cost reductions

Show customer satisfaction results

ROISelf-service eliminates a large number of calls

Approvals reduce spending

Standardized delivery reduces re-work

Automated workflow eliminates manual activities

Guided configuration reduces errors

Page 18: Increasing End User Adoption

Identify your service offeringsBottom up approach

Identify all of your servers, databases, applications, and build your business services based on these

Top down approachDetermine all of the business services you offer and then the items that support those services

How to construct a Service Catalog

18 Company Confidential

Page 19: Increasing End User Adoption

Test an internal beta for selected customers

Publish in an actionable service catalog

Role out a single service or a handful instead of creating the complete service catalog

Top 10 most popular services

Focus on a type of service

Learn from your mistakes

Don’t try to make it perfect before initial roll-out

Dry Run

19 Company Confidential

Page 20: Increasing End User Adoption

Service Catalogs

Company Confidential

Page 21: Increasing End User Adoption

Not Just IT – All Business Processes

21 Company Confidential

Page 22: Increasing End User Adoption

Service Catalogs

Company Confidential

Page 23: Increasing End User Adoption

EXAMPLE: Customer requests an iPhone

Company Confidential

Page 24: Increasing End User Adoption

Integration with ITIL Processes – Request Management

Company Confidential

Page 25: Increasing End User Adoption

Integration with ITIL Processes – Change Management

Company Confidential

Page 26: Increasing End User Adoption

THANK YOU

Travis DavisDirector Sales EngineerNumara [email protected]

Company Confidential