increasing enrollment and parent engagement using social media and online communication tools

61
1 Increasing Enrollment and Enhancing Parent Engagement Using Social Media and Online Communication Tools Fran Simon, M.Ed. #ECEwebinars

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A webinar presented through Early Childhood Investigations (earlychildhoodwebinars.com)

TRANSCRIPT

Page 1: Increasing enrollment and parent engagement using social media and online communication tools

1

Increasing Enrollment and

Enhancing Parent Engagement Using Social Media and Online

Communication Tools

Fran Simon MEd

ECEwebinars

Today we will cover--

bull What parents care about and need

bull Enrolled families vs parents seeking care

bull Digital techniques

bull Overview of social media

bull Facebook Pinterest

bull (and maybe) Twitter LinkedIn

3 copy Fran Simon Copyright 2012

It is not about the technology the tools or the media

This is about

relationships

copy Fran Simon Copyright 2012 4

Before they enroll and once they are enrolledhellip

Educating Demonstrating Marketing 5

it is critical to engage families

Why Engage Family-School Engagement Research Says hellip

positive outcomes school-readiness

increased motivation higher self esteem

lower suspension rates

less violent behavior

better graduation rates

6 copy Fran Simon Copyright 2012

What parents care about

7 copy Fran Simon Copyright 2012

All parents regardless of their age race ethnicity gender class socio-economic status or culture

want need and expect the same things from their childrsquos earliest learning experienceshellip

8 copy Fran Simon Copyright 2012

9 copy Fran Simon Copyright 2012

Parents expect their children to be physically and emotionally safe

hellipto be appreciated for their unique and special qualities

hellipto learn in enriching environments

Do you communicate with parents

based on what you know

They need want and expect Do

you LISTEN as much as you talk

-OR-

Do you Tell them what you

need them to know

10 copy Fran Simon Copyright 2012

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 2: Increasing enrollment and parent engagement using social media and online communication tools

Today we will cover--

bull What parents care about and need

bull Enrolled families vs parents seeking care

bull Digital techniques

bull Overview of social media

bull Facebook Pinterest

bull (and maybe) Twitter LinkedIn

3 copy Fran Simon Copyright 2012

It is not about the technology the tools or the media

This is about

relationships

copy Fran Simon Copyright 2012 4

Before they enroll and once they are enrolledhellip

Educating Demonstrating Marketing 5

it is critical to engage families

Why Engage Family-School Engagement Research Says hellip

positive outcomes school-readiness

increased motivation higher self esteem

lower suspension rates

less violent behavior

better graduation rates

6 copy Fran Simon Copyright 2012

What parents care about

7 copy Fran Simon Copyright 2012

All parents regardless of their age race ethnicity gender class socio-economic status or culture

want need and expect the same things from their childrsquos earliest learning experienceshellip

8 copy Fran Simon Copyright 2012

9 copy Fran Simon Copyright 2012

Parents expect their children to be physically and emotionally safe

hellipto be appreciated for their unique and special qualities

hellipto learn in enriching environments

Do you communicate with parents

based on what you know

They need want and expect Do

you LISTEN as much as you talk

-OR-

Do you Tell them what you

need them to know

10 copy Fran Simon Copyright 2012

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 3: Increasing enrollment and parent engagement using social media and online communication tools

It is not about the technology the tools or the media

This is about

relationships

copy Fran Simon Copyright 2012 4

Before they enroll and once they are enrolledhellip

Educating Demonstrating Marketing 5

it is critical to engage families

Why Engage Family-School Engagement Research Says hellip

positive outcomes school-readiness

increased motivation higher self esteem

lower suspension rates

less violent behavior

better graduation rates

6 copy Fran Simon Copyright 2012

What parents care about

7 copy Fran Simon Copyright 2012

All parents regardless of their age race ethnicity gender class socio-economic status or culture

want need and expect the same things from their childrsquos earliest learning experienceshellip

8 copy Fran Simon Copyright 2012

9 copy Fran Simon Copyright 2012

Parents expect their children to be physically and emotionally safe

hellipto be appreciated for their unique and special qualities

hellipto learn in enriching environments

Do you communicate with parents

based on what you know

They need want and expect Do

you LISTEN as much as you talk

-OR-

Do you Tell them what you

need them to know

10 copy Fran Simon Copyright 2012

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 4: Increasing enrollment and parent engagement using social media and online communication tools

Before they enroll and once they are enrolledhellip

Educating Demonstrating Marketing 5

it is critical to engage families

Why Engage Family-School Engagement Research Says hellip

positive outcomes school-readiness

increased motivation higher self esteem

lower suspension rates

less violent behavior

better graduation rates

6 copy Fran Simon Copyright 2012

What parents care about

7 copy Fran Simon Copyright 2012

All parents regardless of their age race ethnicity gender class socio-economic status or culture

want need and expect the same things from their childrsquos earliest learning experienceshellip

8 copy Fran Simon Copyright 2012

9 copy Fran Simon Copyright 2012

Parents expect their children to be physically and emotionally safe

hellipto be appreciated for their unique and special qualities

hellipto learn in enriching environments

Do you communicate with parents

based on what you know

They need want and expect Do

you LISTEN as much as you talk

-OR-

Do you Tell them what you

need them to know

10 copy Fran Simon Copyright 2012

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 5: Increasing enrollment and parent engagement using social media and online communication tools

Why Engage Family-School Engagement Research Says hellip

positive outcomes school-readiness

increased motivation higher self esteem

lower suspension rates

less violent behavior

better graduation rates

6 copy Fran Simon Copyright 2012

What parents care about

7 copy Fran Simon Copyright 2012

All parents regardless of their age race ethnicity gender class socio-economic status or culture

want need and expect the same things from their childrsquos earliest learning experienceshellip

8 copy Fran Simon Copyright 2012

9 copy Fran Simon Copyright 2012

Parents expect their children to be physically and emotionally safe

hellipto be appreciated for their unique and special qualities

hellipto learn in enriching environments

Do you communicate with parents

based on what you know

They need want and expect Do

you LISTEN as much as you talk

-OR-

Do you Tell them what you

need them to know

10 copy Fran Simon Copyright 2012

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 6: Increasing enrollment and parent engagement using social media and online communication tools

What parents care about

7 copy Fran Simon Copyright 2012

All parents regardless of their age race ethnicity gender class socio-economic status or culture

want need and expect the same things from their childrsquos earliest learning experienceshellip

8 copy Fran Simon Copyright 2012

9 copy Fran Simon Copyright 2012

Parents expect their children to be physically and emotionally safe

hellipto be appreciated for their unique and special qualities

hellipto learn in enriching environments

Do you communicate with parents

based on what you know

They need want and expect Do

you LISTEN as much as you talk

-OR-

Do you Tell them what you

need them to know

10 copy Fran Simon Copyright 2012

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 7: Increasing enrollment and parent engagement using social media and online communication tools

All parents regardless of their age race ethnicity gender class socio-economic status or culture

want need and expect the same things from their childrsquos earliest learning experienceshellip

8 copy Fran Simon Copyright 2012

9 copy Fran Simon Copyright 2012

Parents expect their children to be physically and emotionally safe

hellipto be appreciated for their unique and special qualities

hellipto learn in enriching environments

Do you communicate with parents

based on what you know

They need want and expect Do

you LISTEN as much as you talk

-OR-

Do you Tell them what you

need them to know

10 copy Fran Simon Copyright 2012

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 8: Increasing enrollment and parent engagement using social media and online communication tools

9 copy Fran Simon Copyright 2012

Parents expect their children to be physically and emotionally safe

hellipto be appreciated for their unique and special qualities

hellipto learn in enriching environments

Do you communicate with parents

based on what you know

They need want and expect Do

you LISTEN as much as you talk

-OR-

Do you Tell them what you

need them to know

10 copy Fran Simon Copyright 2012

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 9: Increasing enrollment and parent engagement using social media and online communication tools

Do you communicate with parents

based on what you know

They need want and expect Do

you LISTEN as much as you talk

-OR-

Do you Tell them what you

need them to know

10 copy Fran Simon Copyright 2012

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 10: Increasing enrollment and parent engagement using social media and online communication tools

80 20 Communication

copy Fran Simon Copyright 2012 11

80 20 Child-specific

personal individualized

Listen

Need to know instructions details

group-centric Inform

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 11: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 12

Why are online communication

tools so important for enrolling and engaging

parents

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 12: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 13

Information moves at the speed of light

Parents are overloaded

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 13: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 14

Digital natives expect

everything at their fingertips

To engage you have to do so

on their terms

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 14: Increasing enrollment and parent engagement using social media and online communication tools

The connection between your website

social media and enrollment

15 copy Fran Simon Copyright 2012

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 15: Increasing enrollment and parent engagement using social media and online communication tools

REPEAT AFTER MEhellip

Every program must have a website

AND

Parents MUST be able to find and use it

copy Fran Simon Copyright 2012 16

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 16: Increasing enrollment and parent engagement using social media and online communication tools

Your website is the hub

copy Fran Simon Copyright 2012 17

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 17: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 18

DIY and Semi-Custom

Custom

bull Internal IT bull Contract developers

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 18: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 19

HubsForums - Internal Website tools for school to family and family to

family communication

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 19: Increasing enrollment and parent engagement using social media and online communication tools

Engaging in a digital world

20 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 20: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 21

Poll

Your relationship with social media

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 21: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 22

If you could have only one reason to use social media to impact

enrollment

it should be

to increase SEO and traffic to

your site

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 22: Increasing enrollment and parent engagement using social media and online communication tools

SEO = Search Engine Optimization

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 23: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 24

If you could have only one reason to use social media to impact

family engagement

it would be to

Reach families how when and where

they communicate

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 24: Increasing enrollment and parent engagement using social media and online communication tools

Before Social Media

Now

25 copy Fran Simon Copyright 2012

One To Many

Many to Many

EV

OL

UT

ION

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 25: Increasing enrollment and parent engagement using social media and online communication tools

Communication Evolution

Before Social Media Push out messages

Social Wisdom Inviting INTERACTION

26

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Listening

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 26: Increasing enrollment and parent engagement using social media and online communication tools

Conventional Wisdom bull Tell

bull Inform bull Educate

Social Wisdom bull Invite to engage with you

bull Give them reasons to say good things bull Help them engage with one another

27

Parent Engagement Evolution

EV

OL

UT

ION

copy Fran Simon Copyright 2012

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 27: Increasing enrollment and parent engagement using social media and online communication tools

Itrsquos just for kids

Social Media Myths from the resisters

Privacy Yikes

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 28: Increasing enrollment and parent engagement using social media and online communication tools

Social Media Myths from the happy camp

29

Itrsquos FREE

Itrsquos INSTANT

Itrsquos easy

College kids are gr8 at it

It will increase ENROLLMENT

Build it and they will come

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 29: Increasing enrollment and parent engagement using social media and online communication tools

It is high-impact

Social Media Realities

IT ENHANCES SEOamp TRAFFIC TO YOUR WEBSITE

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 30: Increasing enrollment and parent engagement using social media and online communication tools

bull Openness

Professional Social Media

is art and science that takes

bull Planning

bull Persistence bull Policies

bull Training

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 31: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 32

Poll

Professional Development

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 32: Increasing enrollment and parent engagement using social media and online communication tools

Copyright Simon and Donohue

Get buy-in and support from the

program ldquoecosystemrdquo

Director

Board

Families

Funders

Support Staff

Community Partners

Vendors

Main Office

IT

Teachers

Tech Lead

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 33: Increasing enrollment and parent engagement using social media and online communication tools

Empower your teamshellip

hellipwith positive social media policies 34 copy Fran Simon Copyright 2012

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 34: Increasing enrollment and parent engagement using social media and online communication tools

35

The right mix of engaging info

20 Info

ldquoWhatrsquos in it for merdquo My child

My childrsquos class My childrsquos teacher

Whatrsquos going on What do I need

to know

copy Fran Simon Copyright 2012

80 About relevant useful information

and two way communication

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 35: Increasing enrollment and parent engagement using social media and online communication tools

Social Media The sites where people congregate to engage

36

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 36: Increasing enrollment and parent engagement using social media and online communication tools

bull Blogs

bull Email Newsletters

bull Digital Ads

bull Websites

bull Facebook

bull Pinterest

bull Directories amp Rating sites

37 copy Fran Simon Copyright 2012

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 37: Increasing enrollment and parent engagement using social media and online communication tools

bull Blogs

bull Email Newsletters

bull Websites

bull Facebook

bull Pinterest

bull Text messaging

bull Private website networks

38 copy Fran Simon Copyright 2012

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 38: Increasing enrollment and parent engagement using social media and online communication tools

bull LinkedIn

bull Twitter

bull Pinterest

bull Text messaging

bull Private website networks

39 copy Fran Simon Copyright 2012

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 39: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 40

Poll

Anout which tools do you want to learn

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 40: Increasing enrollment and parent engagement using social media and online communication tools

Whatrsquos a blog

ldquoWeb logrdquo

Conceived as

online journals Blogs in Plain English

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 41: Increasing enrollment and parent engagement using social media and online communication tools

03 Blogs Websites

Personal Formal

Invite interaction One to many

communication

Immediate Reviewed and edited

Weave in links to

other sites blogs

Intended to keep the

visitor on the site

Focused current

and topical

Comprehensive

products services

Updated frequently More static (except

news sales press)

Blogs and Websites

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 42: Increasing enrollment and parent engagement using social media and online communication tools

Wh

y B

log

03 Increase SEO

Attract people to your site

Provide cravable content

Humanize

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 43: Increasing enrollment and parent engagement using social media and online communication tools

For Educators bull Teach Preschool httpwwwteachpreschoolorg bull Pre-K Pages httpwwwpre-kpagescomblog For Families NAEYCrsquos Families Blog httpfamiliesnaeycorgblog Policy bull Birth to Thrive Online httpbirthtothrivethrivebyfivewaorg bull Early Ed Watch httpearlyednewamericanetblogmain bullPreschool Matters Today httppreschoolmattersorg

Read B4 blogging

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 44: Increasing enrollment and parent engagement using social media and online communication tools

Business pages

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 45: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 47

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 46: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 48

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 47: Increasing enrollment and parent engagement using social media and online communication tools

Gr8 Examples of ECE on

Facebook

bullTeach Preschool 50000 + (WOW)

bull Bright Horizons

bull Child Care Resource Center Ohio

bullNAEYC

bull National Head Start Association

bullTeaching Strategies

bull Language Castle

bull The InvestiGator Club

bull Early Childhood Investigations

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 48: Increasing enrollment and parent engagement using social media and online communication tools

Pinterest

Like an art gallery A visual Internet with

your friends as docents

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 49: Increasing enrollment and parent engagement using social media and online communication tools

Addictive

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 50: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 52

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 51: Increasing enrollment and parent engagement using social media and online communication tools

ldquoMicrobloggingrdquo 14 characters or less Most often with links to information

Twitter

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 52: Increasing enrollment and parent engagement using social media and online communication tools

Twitter ID (ECEwebinars) A tweet to a specific person that is visible to all

RT Twitter ID= ReTweet (RT ECEwebinars) Broadcasting someone elsersquos tweet

D TwitterID (D ECEwebinars) A direct message to a specific person

Decoding Tweets

= Hashtag Hashtags define topics so they are searchable

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 53: Increasing enrollment and parent engagement using social media and online communication tools

parents

naeyc

ecetech

headstart

HSprofs

ECE

earlyed

prek

preschool

childcare

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 54: Increasing enrollment and parent engagement using social media and online communication tools

Decoding links and hashtags

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 55: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 57

Hashtags for conferences and chats

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 56: Increasing enrollment and parent engagement using social media and online communication tools

copy Fran Simon Copyright 2012 58

ReTweeting

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 57: Increasing enrollment and parent engagement using social media and online communication tools

59

Itrsquos not just for job searching

LinkedIn

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 58: Increasing enrollment and parent engagement using social media and online communication tools

60

GROUPS

FranSimonESbyFScom

Questions for me

Page 59: Increasing enrollment and parent engagement using social media and online communication tools

FranSimonESbyFScom

Questions for me