m e d i a c r e at i v e

b r a n d o p p o r t u n i t y

p r o d u c t i o n

MEDIA STRATEGY

MEDIA BUY

SOCIAL STRATEGY

IDENTITY

PRINT

OUTDOOR

REVERSE THE TREND OF DECLINING TICKET SALES AT ONE OF TAMPA BAY’S

MOST RESPECTED MUSEUMS.

The Dalí Museum was in a slump. We saw an opportunity to create an iconic brand campaign that would get people talking, and visiting, again. The first test of this converging worlds campaign was to leverage the upcoming Andy Warhol special exhibit.

PHOTOGRAPHY

VIDEO

How do you contain two boldart personalities in onecampaign?

For us, the answer was simple, if somewhat visually complex—you smash them together to create an artful experience that manages to stand out across traditional and digital media.

We delivered relevant contentwhen consumers were in

decision-making moments

p l a n n i n g & b o o k i n g e x p e r i e n c e

Targeted content to locals and in-market tourists, while they were

searching for activities online or picking up their bags at the airport.

Informed confirmed travelers about the Warhol exhibit with ads printed

on their digital boarding passes.

With a highly-digital campaign, we had multiple opportunities to test and optimize our messaging and targeting to ensure we were delivering maximum value to the Dali Museum.

r e s u lt s

Increase in unique visitors to the museum

website

Traffic increase to the Dali Museum in the first

two months