increasing local brand awareness for small business
TRANSCRIPT
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
© 2014 YP Intellectual Property. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property and/or YP
Holdings LLC affiliated companies. All other marks contained herein are the property of their respective owners.
practical marketing
education series.
Increasing your
local brand awareness
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
Tina Stock | YP | Executive Director, Marketing
An entrepreneurial marketing executive with over 10 years experience in
product marketing, social media marketing, content marketing,
communications strategy, display advertising and search engine marketing.
Tina blogs about marketing at tinastock.com,
and you can follow her on Twitter @tinadstock.
About YP
• YP is North America’s largest local search, media and
advertising company.
• Our mission is to help local businesses and communities grow.
• We generate 40 billion annual impressions on the YP Local Ad Network
and have 3,000 marketing consultants helping over 600,000 businesses
get, and keep customers.
meet your presenters.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
Tara Jacobsen and Rebekah Welch
The Marketing & Media Monsters
The Marketing & Media Monsters dynamic duo, Tara Jacobsen
and Rebekah Welch, are a power house of knowledge armed
with a plethora of education, experience, and real-life successes.
With two distinctively different marketing styles, The Monsters are
true pros at recognizing the unique gifts and skills that each one
of their eager students and clients offer the world, and designing
systems and strategies completely geared toward and supportive
of the things that come the most naturally to those they lead.
They don’t believe in tearing people down or disabling what they
have in place, rather they pull all the best pieces and show their
clients how to work with what the already have. By employing this
simple approach they are able to equip small business owner with
tools that they can feel comfortable using and will provide
focused, measurable results quickly.
meet your presenters.
@taradactyl
@connector80120
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
Increasing Your Local Brand Awareness
In collaboration with
practical marketing series
session 2
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
what is brand?
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
what is brand?
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
what is brand?
Your name or your business name?
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
what is brand?
Logo
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
what is brand?
Online
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
what is brand?
Choose a color
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
how small brands are
different from big brands?
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
how small brands are different from big brands?
• Corporate branding campaigns
are expensive
• Face to face marketing
• Truly American
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
how small brands are different from big brands?
Corporate branding campaigns are expensive!
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
how small brands are different from big brands?
Face to face marketing
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
how small brands are different from big brands?
Truly American
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with
local customers.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
• Chamber of Commerce and
networking events
• Merchant associations
• Donate to local charities
• Support local sports teams
• Leave reviews for other local businesses
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
Chamber of Commerce and networking events
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
Merchant associations/retail associations
Merchant associations / Retail associations
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
Donate to local charities
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
Support local sports teams
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
Leave reviews for other local businesses
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
Make sure your brand remains consistent
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
So don’t change your look and feel
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
Prospects could think you are out of business
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
connect with local customers.
Entrepreneurs like new things
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
social media options.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
social media options.
• YouTube
• Google Plus
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
social media options
Facebook issues
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
social media options.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
social media options.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
social media options.
YouTube
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
social media options.
Google Plus – First Page of Google
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
social media options.
Google Plus – Reviews
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
questions?
Thank You
Tara and Rebekah
@taradactyl
@connector80120
www.MonsterMarketingBooks.com
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.
© 2014 YP Intellectual Property LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property LLC and/or YP affiliated companies. All other marks contained
herein are the property of their respective owners.© 2014 YP Intellectual Property. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP Intellectual Property and/or YP Holdings LLC affiliated companies.
All other marks contained herein are the property of their respective owners.
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