increasing meeting effectiveness through design #iaee
TRANSCRIPT
@danberger | #expoexpo
Increasing Meeting Effectiveness Through Design
@danberger | #expoexpo
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Audience/Presenter Agreement
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I am an eventgoer.
I am an event planner.
I am an event believer.
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@danberger | #expoexpo
Learning Objectives1. Define meeting design and explain why it’s important.
2. Learn new and innovative meeting sets and trade show plans.
3. Add creativity tools that will make you a better planner.
4. Stimulate your event planning senses with the future of design and experience.
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The purposeful shaping of both the form and the content of a meeting to deliver on crucial business objectives.
Defining Meeting Design
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“Room set is extremely important to the success of a meeting, and a serious responsibility for the meeting professional to manage.
- Convention Industry Council Manual
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Interactive ExerciseWhy is meeting design important?
● Pairs● 2 minutes
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The Meeting Planner Strategist
Source: Associations Now
● Strategy over logistics.● Attracting more attendees/sponsors.● Focused on metrics.● Constantly innovating.
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Innovating Theatre Sets
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The Attendee’s “Bill of Rights”● Sightlines● Comfort● Ease of Access● Safe Exit● Sound● Networking Opportunities
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Audience-Centered Seating7 Principles that will enhance/increase:● Safety● Comfort● Engagement● Capacity
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Principle 1: Set Room to the Long SideResult: Participants are closer to the presenter
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Principle 2: Angle the SeatsResult: Participants naturally face the presentation and are therefore more comfortable
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Principle 3: Curve the RowsResult: Participants can see one another
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Principle 4: Set Aisles at 45°Result: Eliminate the middle aisle since it has the best seats in the house and it drains the energy from the meeting
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Principle 5: Cut Single Chair Access LanesResult: They provide easier access and accommodate latecomers/early exiters
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Principle 6: Place Back Row Against WallResult: Ensure the chairs stay put in case of an emergency
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Principle 7: Flare the AislesResult: Prevents congestion near the doors where people congregate
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The Ideal Theatre Set
Flar
ed A
isle
s
Access Lanes
Long Side Setup
Angled Seats
Curved Rows
45° Aisl
e
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Objective-Based Meeting Design
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7 Meeting Purposes● Educate● Produce● Celebrate● Promote● Ideate● Decide● Network
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The Old Way:Banquet
The New Way:Family Style
Out-of-the-Box:Extended Banquet Table / Serpentine Banquet
The Dinner
Summit Outside
Social Tables Company Dinner, Newseum
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Networking Reception Session
PTTOW Summit -- Plan To Take On The World (Classified)
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LearningZone
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TED Canada (Vancouver Convention Center)
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Reimagining the Trade Show Floor
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● Chance encounters and unplanned interactions.
● More collisions create more positive outcomes.
Creating Collisions
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C2 Montreal (Arsenal)
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Booths as Art Installations
Freeman booth at IAEE Expo! Expo! 2014
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Innovation Zones
EIBTM 2014
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The Campus
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Sapphire Now (Orange County Convention Center, Orlando)
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Tools for Creativity & Innovation
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Start with your goal and work backwards:1. Identify meeting objectives.2. Design the meeting based on those
objectives.3. Execute the meeting.4. Assess the meeting results.
Objective-Based Meeting Design Framework
@danberger | #expoexpo Source: Maritz - The 8 Phases of a Successful Event
Event Journey Mapping
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Visit Your Convention Center
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Before Design, There’s the Destination
Source: Simon Sinek, Start With Why, TED
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The Future of Meeting Design
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“Many planners are booking smaller meetings [that are] closer to home —- even if there are more meetings over all.
- The New York TimesAugust 27, 2013
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Extreme Experience Design
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C2 Montreal (Arsenal)
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National Restaurant Association Show (McCormick Place)
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Cisco Live 2014 (Moscone Center SF)
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Summit Outside (Powder Mountain in Eden, Utah)
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