Increasing the Size and Scope of the Craft Brewers Department at Great Bay Distributers

Increasing the Size and Scope of the Craft Brewers Department at Great Bay DistributorsPrepared by Zachary N. CareyService Support

OVERVIEWThe craft beer industry is growing rapidly around the country.

Breweries are increasing their sales every year.

The craft breweries need someone to provide distribution

OVERVIEW

INTRODUCTIONGreat Bay Distributors of St. Petersburg, Florida must find ways to continue to grow and achieve an increasing rate of profitability

The company may have expanded regionally as far as possible

A new plan must be taken into consideration

OPPORTUNITY

CURRENT SITUATIONGreat Bay Distributors needs to find a way to continue its rapid growth

Craft Breweries are growing in large numbers every year

Expand the craft brewers department to aggressively obtain contracts for distribution for all craft breweries

KEY SUCCESS FACTORSMore products and more contracts improve beer sales

Distribution of the craft beer will encourage new breweries to work with Great Bay

Profits will rise

ALTERNATIVESBuy out other beer distributors

Costly

Not likely due to recent land and warehouse purchase

STRATEGIC OPTIONHire more employees to expand the craft brewers department

Increase the number of salesmen in the department to seek out new contracts

Promote within the company to fill the new positions, hire entry level workers to fill old positions

BENEFITS AND RISKS

BENEFITSNew potential contracts are possible every year

New contracts will limit the competition

New beer options will keep the current accounts satisfied

RISKSLoss of profit if the beer doesnt sell

Great Bay must hire new employees

More products could lead a larger unobtainable workload

CALL TO ACTION

CALL TO ACTIONExpand the craft brewers department of Great Bay Distributors to gain more crafter brewers contractsPromote the employees within the company to the new positions within the craft brewers department

Hire entry-level employees to replace the promoted employees.

Provide the current accounts with a low price on the newly acquired beer so that they can keep their prices low to get customers to try the product.

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