increasing your conversion rates with optimized web forms
DESCRIPTION
Slides by Eva McKnight of Formstack, prepared for Smartups Indianapolis. Presented on Oct. 21. From the Smartups Event Page: "How do I increase my conversion rates? That is the question Eva McKnight and Formstack asked when they looked at conversion benchmarks of more than 400,000 online form users. In October, Eva will answer that question for us as she talks about what Formstack has learned about improving form conversion rates. And we won't just be looking at contact forms. We will be looking at increasing conversion rates on payment forms, surveys, contest forms, and more. All these forms affect your business and how your business is perceived."TRANSCRIPT
@evachristine09 | @formstack
Eva McKnight | Formstack
INCREASING YOUR CONVERSION RATES WITH
OPTIMIZED WEB FORMS
@evachristine09 | @formstack
TODAY’S AGENDA•The impact of forms on your conversion rate.
•The research behind the 2014 Form Conversion Report.
•Key takeaways from the report that YOU can use.
@evachristine09 | @formstack
@evachristine09 | @formstack
THE IMPORTANCE OF FORMS IN WEB CONVERSION RATES
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ONLINE FORMS INITIATE THE CONVERSATION
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ONLINE FORMS HELP YOU ORGANIZE LEAD DATA
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ONLINE FORMS INTEGRATE WITH OTHER TOOLS.
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@evachristine09 | @formstack
ABOUT THE 2014 FORM CONVERSION
REPORT
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THE IDEA BEHIND THE REPORT
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AND NOW … KEY TAKEAWAYS FROM THE
REPORT(and how they can help you maximize conversions)
@evachristine09 | @formstack
CHANGING JUST ONE WORD CAN SKYROCKET CONVERSIONS.
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@evachristine09 | @formstack
THINK BEYOND THE CONTACT FORM
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LONG FORMS CAN STILL CAPTURE HIGH RESPONSES.
@evachristine09 | @formstack
@evachristine09 | @formstack
DIFFERENT INDUSTRIES HAVE DIFFERENT
CONVERSION RATES
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@evachristine09 | @formstack
STRATEGIC FORM PROMOTION TIMES EXIST
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@evachristine09 | @formstack
DON’T FORGET THE POWER OF SOCIAL MEDIA
@evachristine09 | @formstack
Facebook engagement rates are 18% higher on Thursdays and Fridays, with the most sharing happening on Saturday. (Source: Buffer)
LinkedIn users are most active on Tuesdays and Thursdays,
right before and after work hours. (Source: Media Bistro)
@evachristine09 | @formstack
DOES MOBILE MATTER IN FORM CONVERSION?
@evachristine09 | @formstack
The average smartphone user looks at his or her phone up to 150X per day. (Source: Mary Meeker)
@evachristine09 | @formstack
OTHER BEST PRACTICES TO INCREASE FORM
CONVERSION
@evachristine09 | @formstack
@evachristine09 | @formstack
@evachristine09 | @formstack
EMBED YOUR FORM ON THE TOP HALF OF YOUR WEBSITE
@evachristine09 | @formstack
LEVERAGE ANALYTICS FOR CONTINUOUS TESTING
•In-app analytics •Google Analytics •Third-party A/B Testing Tools
@evachristine09 | @formstack
QUESTIONS? Twitter : @evachristine09
Email: [email protected] www.formstack.com