increasing your roi with your cmp campaigns

Overview Exclusive, Real-Time Price Per Lead Profiles Campaigns Recap

Increasing Your ROI From Your ContractorMarketingPros.com

Campaigns


Overview

1. Looking forward to sharing some best practices we have seen across our clients

2. But frankly, we would like to learn from you


Pay For Performance Marketing

• You pay for LEADS

• No monthly fees, No minimum term contracts• Our incentives are aligned with yours

“Impressions” “Listings”


Exclusive Website (ExcluSite)

• Your company, alone, on a top-ranked website– Visibility on search engines– Memorable URL (ie - www.FlooringInAustin.com)


How We Get You Leads

We take care of all of the internet marketing…So all you need to do is answer the phone!


4 Things To Think About With How Improve ROI

Being “ready” to receive real-time leads

Adjusting your Price-Per-Lead

Improving your Profile

Adding new campaigns4

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Our Leads1


How You Receive Your Leads

We provide you with a phone # and put it on your profile. You choose where it rings (office, mobile, etc).

Customers can also fill out a form on your ExcluSite. These inquiries go straight to your email inbox.

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Real Time Leads vs. Shared Leads

• It’s a different kind of customer who wants to speak with you directly vs. one who wants 4 competing quotes

• They want to hear that you are THE flooring expert in their city.

• Turn their questions into an opportunity to show off your knowledge!

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Optimizing incoming leads

• Have a plan for answering the phone

• Set up simultaneously ringing phones

• Have your team take notes on calls – so you know who to call back again later, hoping to close. – NOTE: this feature is available in our “lead log”

• Regularly follow up with leads that are undecided.

• Immediately return missed calls.

• Show the caller how much you know.

• Be ready to sell yourself!

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Lead Dashboard & CRM

We provide an online dashboard where you can• See your lead log• Add to your profile• Request more leads

Useful Lead Log Features• See date, time, caller ID, call duration• Free optional call recording• Take & save notes about leads

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Choosing Your Price Per Lead

Recommended Bid for Flooring Leads$35 - $150

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Factors of Lead Volume

• Change your price per lead at any time to affect lead volume

• Market Competitiveness

• Population & Service Area

• Completeness of Your Profile

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What Makes A Great Profile?3


What Makes A Great Profile?

• A complete profile:

• Lots of uploaded photos:

• Customer Testimonials

• Free Estimates

• Coupons and Specials

• BBB, awards, Service Guarantees, Warranties

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Profile – About the Company

• “About Us” page• “Services” page• “Customer Testimonials”

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The more you tell your potential customers, the more likely they are to pick up the phone!


Images: Logos = Signs of Trust3


Images: About Your Team3


Profile – Additional Info3


Profile – Additional Info (cont)

• License and Insurance Info• Geographic Service Area– Use the map to “draw” your service area– NOTE: This map will appear

on the site

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Profile – Additional Info (cont)3

Customers love reading pages like “about the owner” and “why our business is special”


Profile – Tender & Lead Delivery

• Record Phone Calls– So you can hear how your team is answering calls

• Caller ID Preference – So you can distinguish a new lead from a personal call

• Forwarding Phone Numbers– Add multiple numbers for simultaneous ringing

• Update Email Addresses– To receive Call Reminder Emails

• Update Cost Per Lead– Increase your price per lead to be more aggressive in

generating leads

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Should I Consider More Campaigns?

• Additional campaign can generate additional leads. Most effective for:– Focusing on another major suburb

– Getting leads for another specific service type

• ie floor refinishing, remodeling, carpets, etc

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Recap on Increasing ROI

Optimize conversion, nurturing and follow up with leads

Adjust Your Price Per Lead to find your sweet spotOptimize your profile with more, higher-converting contentSet up additional campaigns, where appropriate4

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Thank You!

• We look forward to speaking with you at our booth or in the remaining time at conference

• Interested to hear your ideas about how we can better help you to grow your business

increasing your roi with your cmp campaigns

Business