indentifying your brand advocates by getting your customers to promote your brand
DESCRIPTION
You've developed your brand but how do you get customers and clients to be your brand advocates? By helping them connect to sources that are valuable to them you become their "go to" connector! Also by changing your mindset from networking to "netweaving" will help increase your brand visibility.TRANSCRIPT
Identifying Your Brand Advocates
Identifying Your Brand Advocates:Getting Your Customers To Promote Your
Brand
• What Is A Brand Advocate?• Who Are Evangelists? • Have Your Heard Of “NetWeaving”?• Make Lasting Connections
The Power Of Brand Advocates ~
• Who Built These Brands? ~Facebook, Twitter, LinkedIn, Zappos, Amazon.com and more
• Habitual Recommenders• Zuberance survey
What Is A Brand Advocate ~
It’s Not
It Is
1.
2.
Fans & Followers
Loyal Customers
Who Are Evangelists ~
1. BE PERSONAL:
WHY DOES YOUR PRODUCT
MATTER TO USERS?
2. BE SMART: DEVELOP LOYALTY
3. BE EXCITING: NEVER STOP EVOLVING
4. BE
YOURSELF: DON’T
OVERLOOK YOUR
EMPLOYEES
4 Key Points To Live By
NetWeaving vs. NetWorking? ~
“The underlying theme of NetWeaving that I find so valuable is the reciprocity—doing good things for others can repay you many times over. I had seen it in my own business even before I heard the term. When I help others, good things seem to happen to me.” by Mike Sisco is the CEO of MDE Enterprises,
Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites.
Make Lasting Connections ~
Customer AIs a high end remodeling contractor that needs a
photographer for his projects!
Customer CIs an Eye Physician who is
looking for a more diversified pool of patients
Customer DProvides personalized stamps,
marking systems and name badges across several markets
A
B C
D
Customer BIs a Real Estate Agent and Professional Home Stager.
Dianne D. Beaton, CGA, CAPSVisionary Diva/Owner
Visit Us At www.2difore.com